Which format works best for you?

If you pack lunchboxes or hand out slices

You want to pack portions without having to slice a cake first. Check whether the pieces are individually wrapped and how many grams each one weighs.

For families sharing at home

You serve the breakfast cake alongside or after the split pea soup. A larger pre-sliced cake may be more practical than lots of individual wrappers; check the total quantity and the stated number of portions.

If you compare food labels

You want to compare sugars per portion, ingredients or allergens. A variety name such as Less Sugar doesn’t replace the nutritional information and ingredients list for the specific product.

What should you look for when choosing?

First decide whether you’ll be taking the breakfast cake with you or serving it at the table. Then choose a suitable portion size and check the label if the ingredients or allergens are important to your choice.

What to consider What to check before buying Who it matters to
Individual portions Check the number of pieces, the weight per piece and whether each one is individually wrapped. I want to pack or hand out breakfast cake without slicing it first. For around 31% of consumers, portion convenience comes first.
Sharing at home Compare the total weight, the stated number of portions and whether the cake is pre-sliced. If everyone can take a slice at the table, individual wrappers matter less to me. Sharing is the main priority for around 25% of consumers.
Nutritional information and allergens Read the sugars per 100 g and per portion, the portion size, the ingredients and the allergen information. I want to know what’s in this particular variety before I serve it. Around 25% of consumers prioritise comparing labels.
Getting the right quantity Consider how much you need and read the storage and best-before information on the pack. If I only need a few pieces, I don’t want to be left with an oversized pack. The right quantity is the biggest consideration for around 19% of consumers.

Common mistakes

  • Comparing only the number of pieces

    Ten pieces don’t automatically mean more breakfast cake than a pack with fewer pieces. Jumbo lists Peijnenburg naturel as ten individually wrapped slices of 28 g each; the Peijnenburg Dubbel Lekker 4-pack contains four pieces of 49 g each.

    Compare the number of pieces, the total weight and the weight per portion before deciding how many packs you need.

  • Treating a variety name as complete nutritional information

    Less Sugar doesn’t mean sugar-free. Jumbo lists 11.4 g of sugars per 50 g portion for its Less Sugar breakfast cake.

    Read the nutritional information for the specific variety and compare portions of the same size, or use the values per 100 g.

  • Checking for allergens only after buying

    Ingredients and allergens can vary between breakfast cake varieties. This is especially important when you’re handing out slices to other people.

    Check the current label, including warnings about the possible presence of allergens, before serving your chosen variety.

  • Assuming a retailer’s bundle is one manufacturer’s multipack

    Albert Heijn says its bundle of two 6-packs of breakfast cake bars is delivered as separate items. That’s not the same as one pack containing twelve bars.

    Check how the items are packed and delivered if individual wrappers or splitting them across several occasions matters to you.

Brands and ranges compared

Peijnenburg

Peijnenburg offers individually wrapped breakfast cake in formats including a naturel 10-pack and a Dubbel Lekker 4-pack.

  • Jumbo lists ten 28 g slices for the naturel 10-pack and four 49 g pieces for the Dubbel Lekker 4-pack.
  • The format and allergens vary by variety; check the label on the pack you choose.

Jumbo

Jumbo offers breakfast cake in larger formats and varieties with six portions, including Less Sugar.

  • Jumbo says its Less Sugar variety contains six portions.
  • Compare the nutritional information and allergens for this variety separately from those for naturel.

Albert Heijn

Albert Heijn offers pre-sliced breakfast cake and a bundle of two 6-packs of breakfast cake bars, among other options.

  • Albert Heijn lists its pre-sliced naturel breakfast cake as a 485 g pack with 16 portions of 30 g each.
  • Albert Heijn says the bundle of two 6-packs is delivered as separate items.

PLUS

PLUS offers naturel breakfast cake bars in a six-pack, with each wrapper weighing 330 g.

  • The stated number of bars and total weight help you work out how much you need.
  • For this variety, check the label for rye, other gluten-containing cereals and warnings about possible allergens.

Lidl

Lidl lists cake bars in packs of six, including a breakfast cake variety labelled Less Sugar.

  • Lidl lists pack weights of 300 g or 420 g, depending on the variety.
  • Check which weight, ingredients and nutritional information apply to the variety you choose.

ALDI

ALDI lists both Goud Gebakken koekhappers in a six-piece format and pre-sliced breakfast cake from Koek & Bakker.

  • ALDI describes its Goud Gebakken koekhappers as six individually wrapped pieces.
  • The pre-sliced Koek & Bakker variety comes in a different pack format; don’t treat it as individually wrapped portions.

Breakfast cake on Joybuy

These products suit two ways of serving breakfast cake: taking it with you or handing it out, and serving it at home. Check the actual packaging and portion format for each product.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

If you want to take portions with you or hand them out, check how many bars are in the pack and whether they’re individually wrapped. The product name states 250 g; compare the sugars per portion using the current label, and check the allergens there too.

View on Joybuy
g'woon Breakfast Cake 6 pcs

g'woon Breakfast Cake 6 pcs

Consider this product if you want to serve breakfast cake at home. The name says six pieces, while the product description refers to a pre-sliced cake, so check the pack format and portion sizes before buying. Check the current label for allergen information too.

View on Joybuy

Frequently asked questions

Are individually wrapped portions always more convenient for a split pea soup meal?

No. Individual wrappers work well for handing out portions and packing lunchboxes, while a larger pre-sliced cake can be handy when you’re serving it at home. Jumbo lists Peijnenburg naturel as ten 28 g slices; Albert Heijn lists its pre-sliced naturel breakfast cake as 16 portions of 30 g each.

Is breakfast cake labelled Less Sugar sugar-free?

No, the name doesn’t mean it’s sugar-free. Jumbo lists 11.4 g of sugars per 50 g portion for its Less Sugar breakfast cake. Use the nutritional information and portion size for the specific variety when comparing products.

Where can I check for allergens if I’m handing out breakfast cake?

Check the label of every variety you serve. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on food labels; ingredients such as rye and warnings about the possible presence of other allergens can vary by product.

Does the rule about iodine in baker’s salt mean that all breakfast cake contains iodine?

No. The rule on baker’s salt described by the Netherlands Food and Consumer Product Safety Authority doesn’t prove that every breakfast cake contains baker’s salt or added iodine. Check the label of the specific product if its ingredients are important to your choice.