Which option suits you?

If you want to cut thick slices yourself

With unsliced breakfast cake, you choose the thickness. PLUS and Jumbo list unsliced options; you’ll need a knife and will need to portion each slice yourself.

If you want to grab a portion quickly

Pre-sliced breakfast cake is a good choice for a snack stash when you want to hand out or take along portions without cutting them. ALDI and Peijnenburg describe pre-sliced options, but the fixed slice thickness may not be what you’re looking for.

If you compare product labels

If you’re choosing based on sugar, fibre or allergens, it’s important to check the exact product. For example, the gluten-free Peijnenburg breakfast cake listed by PLUS also contains milk and lupin.

What should you look for when choosing?

For your snack stash, first decide whether you want to choose the slice thickness yourself or grab ready-portioned slices. Then check the nutritional information and, where relevant, the allergens in your chosen breakfast cake.

Unsliced breakfast cake

Choose this if: you want to cut thick or varying-sized snack slices yourself.

Bear in mind: you’ll need to cut it yourself, and the portions aren’t pre-measured.

Pre-sliced breakfast cake

Choose this if: handing out or taking along portions quickly without a knife matters more than choosing the slice thickness yourself.

Bear in mind: you can’t cut the existing slices any thicker.

What to consider What to check when buying Who it matters to
Choosing the slice thickness yourself Check whether the breakfast cake is specifically labelled as unsliced. I want to cut a thick slice rather than settle for a fixed thickness; this is said to be the main thing around 40% of consumers look for when buying.
Portions without cutting Check whether the product is pre-sliced and how many slices the pack contains. I want to be able to grab or hand out portions straight away for my snack stash. Convenience is said to come first for around 30% of consumers.
Ingredients and nutrition Compare sugar, fibre and salt per 100 g, and check the portion size too. When choosing between products, I want to know what’s in one slice and per 100 g of cake; around 20% of consumers are said to focus mainly on this comparison.
Allergens Read the current ingredients and allergen information for the specific product. I need to check whether the breakfast cake contains any ingredients I avoid. For around 10% of consumers, this check is said to be the top priority.

Common mistakes

  • Assuming pre-sliced means thickly sliced

    A pack of ready-cut slices doesn’t let you control the thickness of your snack slice.

    Choose unsliced breakfast cake if you want to decide the thickness yourself; if you choose a pre-sliced pack, check whether the existing slices suit how you’ll use them.

  • Reading ‘no added sugars’ as ‘sugar-free’

    According to Peijnenburg, its pre-sliced option with no added sugars still contains 4.9 g of sugars per 100 g.

    Check the nutritional values per 100 g and per portion, and consider the claim alongside the rest of the label.

  • Assuming gluten-free means allergen-free

    According to the product information, the gluten-free, unsliced Peijnenburg breakfast cake listed by PLUS contains milk and lupin.

    Check the current allergen information on the pack for any ingredients that are relevant to you.

Brands to consider

Peijnenburg

Peijnenburg offers products with different cutting styles and ingredients, including a pre-sliced option with no added sugars and an unsliced gluten-free option.

  • You can compare different product formats within the brand.
  • According to PLUS, the gluten-free option mentioned contains milk and lupin; the option with no added sugars is pre-sliced.

PLUS

PLUS lists both pre-sliced and unsliced own-brand breakfast cake, including unsliced plain and ginger options.

  • An unsliced option lets you choose the slice thickness yourself.
  • Check the chosen pack for its product format and ingredients.

Jumbo

Jumbo lists both pre-sliced and unsliced breakfast cake, including an unsliced ginger option.

  • The options mentioned let you choose between cutting it yourself and buying ready-cut slices.
  • The label ‘unsliced’ doesn’t tell you how thick to cut each slice.

Koek & Bakker

ALDI lists a pre-sliced wholemeal breakfast cake and a pre-sliced option with no added sugars under this brand.

  • The options described are ready to grab as slices.
  • With these pre-sliced options, you can’t choose the slice thickness yourself.

Tastino

Lidl lists a 485 g pre-sliced wholemeal breakfast cake under the Tastino brand.

  • The option mentioned is pre-sliced.
  • Check whether the fixed slices are the right thickness for your snack stash.

Breakfast cake on Joybuy

This product selection is for anyone looking for unsliced breakfast cake to cut into snack slices. Check that the product format matches what you want to order before choosing a pack.

g'woon unsliced breakfast cake 550 g

g'woon unsliced breakfast cake 550 g

For anyone who wants to choose the thickness of their snack slices. The product title describes a 550 g unsliced breakfast cake; before buying, check that the pack is indeed unsliced and review its nutritional information.

View on Joybuy

Frequently asked questions

How do I choose breakfast cake if I want thick slices?

Choose an unsliced option if you want to decide the slice thickness yourself. The product formats listed by PLUS and Jumbo distinguish between pre-sliced and unsliced breakfast cake; with a pre-sliced pack, you’re limited to the existing slice thickness.

How should I store unsliced breakfast cake once opened?

Follow the storage instructions on the specific pack. PLUS recommends keeping its unsliced ginger breakfast cake in a cool, dark, dry place; check the instructions for your product too, including what to do after opening.

Is breakfast cake with no added sugars also sugar-free?

No, those two labels don’t mean the same thing. According to Peijnenburg, its pre-sliced option with no added sugars contains 4.9 g of sugars per 100 g; check the nutritional information for the product you’re buying.

Does gluten-free breakfast cake contain no other allergens?

Not necessarily: the gluten-free Peijnenburg breakfast cake listed by PLUS contains milk and lupin. Always check the current allergen information on the pack for your product.