If you only eat breakfast cake occasionally, a small 265–280 g pack or individually wrapped portions may suit your needs better than a large wrapper. Then compare the nutritional information per 100 g and per slice. If you need to avoid allergens or require a gluten-free product, always check the label on the exact variant.
If you sometimes have a slice with coffee or tea, a small pack or individually wrapped portions can help you avoid leaving a large loaf open for a long time. For example, Jumbo lists 280 g and 265 g packs alongside larger sizes.
If you’re choosing mainly based on sugars, fibre or portion size, the nutritional information for the exact variant is more useful than the claims on the front of the pack. Compare values per 100 g and per slice to account for differences in slice size.
If you need a gluten-free product or have another relevant allergy, finding a suitable label matters more than pack size. For example, the ingredients in Jumbo Plain Breakfast Cake 280 g include rye and wheat.
First choose an amount that suits how often you eat it, then compare the nutritional information and ingredients of the variants you’re considering.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Packaging and waste | Compare the weight in grams and the storage instructions once opened. Jumbo lists small sizes of 265–280 g alongside larger loaves. | If I only eat a slice occasionally, I don’t want the rest of a large pack to be left sitting around. That’s why around 46% of shoppers prioritise a pack size that suits their needs. |
| Sugars, fibre and portions | Check the sugars and fibre per 100 g, and see how much a slice weighs. Compare the values for the exact product. | For a snack, I want to know what’s in one slice, not just what the front of the pack promises. Nutritional values are a priority for around 36% of shoppers. |
| Allergens and gluten | Check the ingredients, allergen information and, if needed, the gluten-free claim on the pack. | A small size is no use to me if the ingredients don’t meet my dietary requirements. Allergens are the first thing around 18% of shoppers check. |
A 485–550 g pack may stay open for longer than a smaller loaf. How much is left over depends on how often you eat it and the storage instructions once opened.
Start with how quickly you’ll get through it: if you only have a slice now and then, look for a smaller pack or individually wrapped portions.
A claim about added sugars doesn’t tell you how much sugar the breakfast cake contains overall. Nutritional values also vary between variants.
Check the ‘of which sugars’ line per 100 g on the pack, and work out what that means for the slice you eat if needed.
Pack size tells you nothing about the grains used. According to Jumbo, Jumbo Plain Breakfast Cake 280 g contains rye and wheat.
If you need a gluten-free product, check the claim on the specific product, its ingredients and any allergen warnings.
The definition of baker’s salt in the Dutch Commodities Act Decree doesn’t tell you which salt is used in every individual breakfast cake.
If the use of baker’s salt matters to your choice, check the product’s ingredients list.
Peijnenburg offers breakfast cake in a range of sizes and varieties, including a 265 g pack in Jumbo’s range.
Alongside larger breakfast cakes, Jumbo offers a 280 g plain variant.
The PLUS range includes 485 g sliced plain breakfast cake and an unsliced 550 g pack.
ALDI lists sliced zero-sugar and wholemeal breakfast cake from Koek & Bakker, both in 485 g packs.
Lidl lists, among other products, sliced wholemeal breakfast cake and a 485 g zero-sugar variant.
This 250 g pack is worth considering if you’re looking for breakfast cake as a snack. Check how many portions you can open individually if that matters to your choice.
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The 250 g pack may suit anyone who enjoys breakfast cake as an occasional snack. Don’t rely on the variant name instead of the nutritional information: check the sugars per 100 g and read the ingredients and allergen information on the pack.
It’s better to go by the stated weight than by that English term. For example, Jumbo’s range includes smaller 265 g and 280 g packs. Also consider the number of slices and how often you eat breakfast cake.
No. ‘No added sugars’ doesn’t mean the product contains no sugars. For the exact variant, check the ‘of which sugars’ value in the nutrition table, ideally per 100 g and for the portion you plan to eat.
Follow the storage instructions on the pack of your breakfast cake. Jumbo recommends storing its 280 g plain variant in a cool, dry place; instructions may vary by product.
Check for a gluten-free claim and read the ingredients and allergen information on every pack. A small size doesn’t make a product suitable for a gluten-free diet: Jumbo lists rye and wheat in its 280 g plain breakfast cake.
You can’t assume this is the case for every breakfast cake. The Dutch Commodities Act Decree defines baker’s salt as iodised table salt for bread and other baked goods. Check the ingredients list to see what’s stated for a specific product.
