If you want to choose how thick your slices of breakfast cake are for a drink on the terrace, buy an unsliced cake and cut it before you go. A pre-sliced pack is easier to share straight away, while individually wrapped slices are practical for taking one per person. The weight of a pack and the number of slices alone don’t tell you how thick or firm a slice is.
With an unsliced breakfast cake, you can choose how thick to cut the slices at home before heading to the terrace. Jumbo offers both sliced and unsliced breakfast cake, although cutting it yourself means you’ll need a knife and chopping board.
A pre-sliced pack is ready to hand out. Some packs state the number of slices, so you can work out how many you’ll be taking. That number doesn’t tell you how thick the slices are.
Individually wrapped breakfast cake is handy when everyone needs their own sealed portion. If you’re also checking the nutritional information or allergens, compare the details on the exact pack.
Choose this: if you want to decide at home how thick to cut each slice.
Bear in mind: you’ll need to cut it and take care when carrying or storing a cake once it’s been cut into.
Choose this: if you want to hand out slices straight away on the terrace.
Bear in mind: the slice thickness is already set; the number of slices doesn’t mean they’re extra thick.
Choose this: if you want to take a sealed portion for each person.
Bear in mind: there’s more individual packaging, and you can’t choose the slice thickness yourself.
| What to consider | Check | Who is this most important to? |
|---|---|---|
| Slice thickness | Whether the cake is unsliced; if it’s pre-sliced, check the slices themselves if thickness is a deciding factor. | I want a thicker slice with my drink and would rather choose the thickness myself. That choice matters most to around 33% of consumers. |
| Sharing and taking it with you | Whether the slices are pre-sliced or individually wrapped, and how many pieces are in the pack. | If I want to hand out slices without cutting, or give everyone their own portion, convenience is what matters most. That’s the main priority for around 20% of consumers. |
| Nutritional information | Compare the sugar and fibre content on the nutrition table for the exact product, ideally for the same quantity. | I’d rather choose my breakfast cake based on its nutritional information than on slice thickness. That’s the deciding factor for around 27% of consumers. |
| Pack size | The net weight, number of portions and what you’ll do with an opened pack. | For a small group, I don’t want to take more cake than we’re likely to eat. Getting the right amount is the main concern for around 20% of consumers. |
The pack weight or number of slices won’t tell you how thick or resistant to breaking an individual slice is. So the slice counts listed by Jumbo for sliced Peijnenburg packs don’t indicate how firm the slices are.
Is slice thickness more important than being able to serve it straight away? Buy an unsliced cake and cut it at home to the thickness you prefer. If thickness is what will determine your choice, check a pre-sliced piece for yourself.
A claim on the front of the pack doesn’t tell you everything about its nutritional value. The Voedingscentrum states that a 30 g slice of standard breakfast cake contains an average of 11.2 g of sugars and 1.1 g of fibre; values can vary by type and brand.
Check the nutritional information on the exact pack, including sugars, fibre and salt, rather than relying on the product name alone.
Allergen information can vary from one pack to another. Jumbo’s product information lists rye for Peijnenburg plain sliced breakfast cake; the information for the 10-pack at Albert Heijn also mentions possible traces of ingredients including milk and nuts.
Before buying, check the allergen information on the pack of the exact product.
A larger pack could leave you with leftovers after one trip to the terrace. For example, Jumbo lists sliced Peijnenburg packs of 345 g with 12 slices and 550 g with 18 slices.
Choose a number of slices to suit your group, and think ahead about what you’ll do with an opened pack.
A brand to compare if you’re choosing between sliced breakfast cake and individually wrapped portions.
ALDI lists sliced breakfast cake under this brand in wholegrain and zero varieties.
Lidl lists Tastino sliced wholegrain breakfast cake in a 485 g pack.
Choose an unsliced breakfast cake if you want to decide how thick the slices are, then cut it at home. The pack weight and number of pre-sliced pieces don’t tell you how thick an individual slice is; a sliced pack is better if serving it straight away is your priority.
They’re handy when you want to give everyone their own sealed portion. Albert Heijn lists ten 28 g portions in the Peijnenburg plain 10-pack; the portion weight doesn’t mean you’ll get an extra-thick slice.
Check the ingredients, allergens and nutritional information on the exact pack. When comparing varieties, look at the stated sugars, fibre and portion size, among other details; don’t rely on the brand name alone for allergen information.
No. You can’t tell from the product category alone whether an individual pack contains iodine. The Staatscourant defines bakers’ salt as iodised table salt used in the preparation of bread and other baked goods. Check the ingredients and any nutritional information for the breakfast cake you’re thinking of buying.
