If you want a small portion to eat during a car journey without having to keep an opened pack, an individually wrapped slice is a practical choice. Albert Heijn lists ten 28 g slices in its Peijnenburg plain 10-pack, each in its own wrapper. The AH plain breakfast cake bar comes in a larger 55 g portion, but check separately whether each bar is individually wrapped. If you’re choosing a no added sugar variety, check the ingredients and warnings on the packaging too.
Who might find an individual portion handy?
Drivers and passengers who want to take one snack
If you don’t want to cut into a large breakfast cake or keep an opened pack while you’re on the go, check the weight per piece and look for a clear statement that each piece is individually wrapped. Albert Heijn and Jumbo both confirm this packaging for the Peijnenburg plain 10-pack.
Travellers keeping an eye on added sugars
Compare the nutrition information and ingredients for the exact variety. Peijnenburg describes its Tussendoor+ Choco as having ‘no added sugars’, but it also contains polyols and carries a warning against excessive consumption.
Consumers who need to read the label carefully
If allergens or the type of salt used matter to you, check the current packaging before you set off. Don’t assume the product has a standard recipe just because it belongs to a particular category.
What should you look for when choosing?
Start with the size of portion you want to eat at one stop. Then check the wrapper and, if relevant to you, the nutrition information and ingredients for that exact variety.
| What to consider |
What should you check? |
Who is this important to? |
| Portion and packaging |
Look for ‘individually wrapped’ and compare the weight per piece with the number of pieces in the pack. |
If I only want one slice, I want to be able to take the rest with me unopened. An individual portion is the most important factor in this choice for around 50% of consumers. |
| Sugar information |
Check the ingredients, warnings and sugars per 100 g and per portion. ‘No added sugars’ does not mean ‘sugar-free’. |
If you’re mainly looking to avoid added sugars, you’ll also want to know which sweeteners the bar contains. This is the main consideration for around 30% of consumers. |
| Ingredients and allergens |
Check the current label for allergens and possible traces. If you need to know about iodine, look for the type of salt listed. |
If an ingredient or allergen affects what I can choose, I read the label before setting off. This check comes first for around 20% of consumers. |
Common mistakes
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Assuming a multipack contains individually wrapped bars
A pack containing six portions doesn’t necessarily mean that each piece has its own wrapper. This matters most when you only want to take one bar with you on the go.
Check whether the product page or packaging says ‘individually wrapped’. If it doesn’t, take a suitable container to store the rest.
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Assuming ‘no added sugars’ means ‘sugar-free’
Peijnenburg lists polyols in its Tussendoor+ Choco and warns that excessive consumption may have a laxative effect. So this description doesn’t mean the bar contains no sugars or sweeteners.
Compare the nutrition information per portion and read the ingredients and warnings for the variety you’ve chosen.
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Guessing about allergens or iodine from the name ‘breakfast cake’
The Peijnenburg plain 10-pack contains rye and gluten and may contain other allergens. According to Brood.net Professionals, there is no legal requirement to use iodine-enriched baker’s salt.
Check the current ingredients and allergen list every time you buy. If you need to know about iodine, check which type of salt is listed on the packaging.
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Assuming a temporary shop listing means an item is always available
Lidl’s listing, dated 6 October 2026, mentions cake bars for in-store sale. This doesn’t tell you whether your local shop will have them when you set off.
Check the local range and read the label on the variety you find.
Brands to compare
Peijnenburg
Albert Heijn lists ten individually wrapped 28 g slices in the plain 10-pack. Peijnenburg also makes the individually wrapped Tussendoor+ Choco variety.
- For the plain 10-pack, both the weight per slice and the individual wrapping are specified.
- The plain variety contains rye and gluten. For Tussendoor+ Choco, read the information about polyols and the warning against excessive consumption.
AH
Albert Heijn lists six 55 g portions in its plain breakfast cake bar 6-pack. That’s a different portion size from a 28 g slice.
- The weight per bar makes it easy to compare portions for each snack break.
- Check before buying whether each bar is individually wrapped. The bar contains rye and gluten; check the label for other allergens too.
Tastino (Lidl)
On 6 October 2026, Lidl listed cake bars in raisin spiced cake and reduced-sugar breakfast cake varieties, with six bars per pack, for in-store sale.
- The listing distinguishes a breakfast cake variety from raisin spiced cake.
- Check the current variety, individual wrapping and label in store.
Koek & Bakker (ALDI)
ALDI lists sliced wholemeal breakfast cake and sliced Zero breakfast cake, both in 485 g packs.
- Pre-sliced pieces are an option if you want to take individual portions with you.
- These are sliced breakfast cakes, not bars confirmed as individually wrapped. Take something to store the rest in if you open a pack.
A breakfast cake option on Joybuy
This breakfast cake is one option for a snack break on the go. Check the packaging to see how much one portion weighs and whether you can take it with you individually.
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Snelle Jelle Less Sugar-Free breakfast cake 250 g
For anyone who wants to take breakfast cake along for a snack break during the journey. Before comparing this variety with other bars, check the current packaging for the weight per portion, individual wrappers, ingredients and nutrition information.
View on Joybuy
Frequently asked questions
Is every bar in a multipack individually wrapped?
No. The number of portions alone doesn’t tell you whether each bar has its own wrapper. Albert Heijn explicitly lists ten individually wrapped 28 g slices in the Peijnenburg plain 10-pack. For other packs, look for the same clear statement.
Is a breakfast cake bar with no added sugars also sugar-free?
No. Peijnenburg lists 1.8 g of sugars and 6.8 g of polyols per 36.7 g portion of its Tussendoor+ Choco with no added sugars. So compare the nutrition information and read the ingredients and warnings too.
Does Dutch breakfast cake have to contain iodine-enriched baker’s salt?
No. According to Brood.net Professionals, there is no legal requirement to use iodine-enriched baker’s salt. The 2008 Dutch agreement encourages its use in bread and bread substitutes, but doesn’t specify which type of salt is used in every breakfast cake. If this matters to you, check the ingredients list on the pack you buy.
How should I store breakfast cake for a car journey?
Follow the storage instructions on the packaging you take with you. Albert Heijn says to store its AH plain breakfast cake bar in a cool, dark and dry place. If the pack is open or damaged, check the product instructions again.