For a mid-morning snack, an individually wrapped slice or bar is handy if you want to take breakfast cake with you without having to slice it first. Then check the label: compare the portion size, sugars and fibre per portion and per 100 g, and read the ingredients and allergen information. The average nutritional values from the Netherlands Nutrition Centre show differences between regular breakfast cake and breakfast cake with no added sugar, but they don’t tell you the values for the bar you buy.
A sealed portion fits in a bag or lunchbox and doesn’t need slicing. Albert Heijn lists ten individually wrapped slices of Peijnenburg Naturel; PLUS lists five individually wrapped Peijnenburg Original bars. ALDI also describes six individually wrapped Goud Gebakken Koekhappers.
If sugars and fibre influence your choice, check the product you’re buying rather than relying on the product name alone. The average values provided by the Netherlands Nutrition Centre for regular breakfast cake and breakfast cake with no added sugar differ, but an individual bar may not match them.
For the Peijnenburg Naturel 10-pack, Albert Heijn lists rye and cereals containing gluten, and says the product may contain milk and nuts. Check the current packaging for every variant you choose, even if you already know the brand.
First, decide what matters most for your mid-morning snack: taking it with you, nutritional information, ingredients or what your retailer stocks. Convenient packaging doesn’t, by itself, tell you anything about the nutritional value.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Individually wrapped portion | Check whether the slices or bars are individually wrapped and how much each one weighs. | I want to be able to grab one sealed portion on my way to work or school, without cutting into a cake. For around 36% of consumers, portability comes first. |
| Sugars and fibre | Compare the nutritional information per 100 g and per portion; also check the salt content and the exact wording of any sugar claim. | If I choose this more often as a morning snack, I want to know how much sugar and fibre my bar contains. For around 29% of consumers, this comparison comes first. |
| Ingredients and allergens | Check the current packaging for both the ingredients and any ‘contains’ or ‘may contain’ statements. | I need to be able to assess whether the ingredients and allergen information suit my diet. This check is the top priority for around 21% of consumers. |
| Retailer’s range | Compare the types of packaging your retailer offers and how many individual portions each pack contains. | I want to be able to choose a suitable individually wrapped portion from the range at the retailer where I shop. Around 14% of consumers prioritise this choice. |
Individual wrapping makes a slice easy to take with you, but it doesn’t change what’s in it. Albert Heijn lists 38 g of sugars per 100 g for Peijnenburg Naturel 10-pack.
Choose the portion size you need, then compare sugars, fibre and salt on the packaging of the variant you’ve chosen.
The Netherlands Nutrition Centre lists an average of 0.8 g of sugars per 30 g slice for breakfast cake with no added sugar. The two claims don’t mean the same thing.
Check the exact wording on the pack and compare the ‘of which sugars’ line for the same quantity.
For Peijnenburg Naturel 10-pack, Albert Heijn lists rye and cereals containing gluten. It also says the cake may contain milk and nuts, among other things.
Check the ingredients and allergen information on every new pack, even if you’ve bought the same variant before.
Peijnenburg offers both individually wrapped breakfast cake slices and bar-shaped portions.
Albert Heijn lists its own-brand spiced cake bars alongside Peijnenburg breakfast cake portions.
Jumbo lists both its own breakfast cake and Peijnenburg portion packs.
Lidl has listed Tastino breakfast cake as one of its own products.
ALDI describes Goud Gebakken Koekhappers as spiced or breakfast cake in individual portions.
PLUS lists Peijnenburg Original breakfast cake bars and Naturel portion packs.
If you’re looking for a bar-shaped breakfast cake to take with you, this is one product to assess by its packaging and label. The name alone doesn’t prove that the bar is sugar-free.
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A bar-shaped breakfast cake for anyone who wants a portion to take with them. The pack states 250 g; check the weight of each bar and compare the nutritional information per bar and per 100 g on the current label.
Don’t assume from ‘Less Sugar-Free’ in the product name that the bar contains no sugars. Read the ingredients and allergen information before choosing this variant too.
No, don’t assume that it does. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. If iodine is important to your choice of product, check the packaging or ask the manufacturer of that breakfast cake.
No, those claims don’t mean the same thing. The Netherlands Nutrition Centre lists an average of 0.8 g of sugars per 30 g slice for breakfast cake with no added sugar; for a specific bar, check the value on its own packaging.
Always read the ingredients and allergen information for the variant you choose. For Peijnenburg Naturel 10-pack, Albert Heijn lists rye and cereals containing gluten as present, and milk and nuts, among other things, as possible allergens. Don’t assume this information applies to other bars without checking.
No, general research data doesn’t compare these individual bars. In 2025, the Netherlands Food and Consumer Product Safety Authority reported on samples of traditionally made breakfast cakes; that research doesn’t establish the acrylamide levels in the products mentioned here.
