If you want to serve generous slices at Sunday breakfast, don’t choose based only on the word ‘sliced’ or the pack weight: neither tells you how thick each slice is. A pre-sliced pack that states the number of slices can help you plan for several people. Also check the label for the variety you choose, and look at the slices themselves if their thickness is important.
You want to serve several slices on Sunday without having to cut them first. A stated slice count is more useful for this than the pack weight alone. For example, Peijnenburg lists 18 slices in its 550 g sliced plain variety.
You check the ingredients, allergens and nutritional information for the breakfast cake you choose. When there are varieties with different descriptions, such as plain and wholegrain, you don’t want to rely on the product name alone.
You’re looking for pre-sliced breakfast cake to share, but you also want to think about how much will be left after breakfast. Albert Heijn, Jumbo and PLUS list sliced varieties in different pack sizes.
Start with the slices you want to serve. Then check that the pack suits the number of people, and read the ingredients and nutritional information for the variety you choose.
| What to consider | What to check when buying | Who is this most important for? |
|---|---|---|
| Slices and serving | Check whether the cake is pre-sliced and how many slices are in the pack, if this is stated. Look at the slices themselves if thickness matters. | I want to serve slices straight away to several people on Sunday, without finding they’re different from what I expected. For around 42% of consumers, convenience at the table comes first. |
| Label and nutritional information | Read the ingredients and allergen information for the exact variety. Compare sugars, fibre and salt per 100 g and, if stated, per serving. | When choosing between plain, wholegrain and other varieties, I want to know what’s in that particular pack. This is the first consideration for around 33% of consumers. |
| Pack size | Compare the pack weight with the number of people eating, and think about how many slices you want to keep after breakfast. | For one Sunday breakfast, I want to serve enough without buying more than I’m likely to use. Around 25% of consumers prioritise a suitable pack size. |
Pre-sliced breakfast cake saves you the effort of cutting it, but the word doesn’t tell you how thick each slice is. The weight of the whole pack won’t tell you that either.
Use the stated number of slices to plan breakfast. If thickness is important, check the pack and look at the slices before choosing.
‘Wholegrain’ and ‘Zero’ describe different product features. On their own, they don’t tell you which allergens or nutritional values apply to the breakfast cake you’ve chosen.
Read the ingredients, allergen information and nutritional details on the current pack. Compare values per 100 g and per serving only when the serving size is clearly stated.
The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. So the fact that breakfast cake is a bakery product doesn’t tell you whether a particular pack contains baker’s salt.
Don’t assume breakfast cake contains iodine without checking the information for the product you’ve chosen.
These examples can help you spot differences in packaging and product descriptions. Always check the specific variety you’re choosing.
Peijnenburg lists its sliced plain variety as a 550 g pack containing 18 slices. This is useful information when you’re planning for several people.
Albert Heijn lists an AH sliced breakfast cake weighing 350 g. The smaller pack size may suit you if you’re buying for one breakfast.
Jumbo lists, among other products, its own 475 g sliced plain breakfast cake, alongside other breakfast cake varieties.
PLUS lists its own 485 g sliced plain breakfast cake, as well as a 550 g Peijnenburg variety.
Aldi lists a 485 g sliced wholegrain breakfast cake under Koek & Bakker, as well as a separate sliced Zero variety.
Lidl lists a 485 g sliced wholegrain breakfast cake as a supermarket own-brand product.
This sliced breakfast cake is an option if you want to serve slices without having to cut them yourself. Check the packaging if the number or thickness of the slices matters for your Sunday breakfast.
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Pre-sliced, so you can serve it straight from the pack at breakfast.
485 g pack. Check the current label for ingredients and allergens, and look at the slices themselves if their size is important.
No, ‘sliced’ doesn’t tell you how thick the slices are. Peijnenburg lists 18 slices in a 550 g pack of one plain variety, but that doesn’t indicate their thickness. Look at the slices if you’re after a particular size.
Read the allergen information for the exact variety on the current label. For its plain breakfast cake, PLUS lists rye and cereals containing gluten, and also notes that it may contain wheat, barley and oats. Don’t assume another pack has the same ingredients.
No, you can’t tell from the product category. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt, so check the information for the product you’ve chosen rather than assuming it contains iodine.
Follow the storage instructions on the pack you’ve chosen. For its sliced plain variety, Peijnenburg says to store it in a cool, dry place, such as in a sealed container or tin.
When buying, use the information on the current packaging. PLUS and Albert Heijn say that product information can change. This is especially important if you’re choosing based on ingredients, allergens or nutritional values.
