Commuters taking breakfast with them
If you want to take a portion with you without slicing or wrapping it first, look for individually wrapped slices. Peijnenburg describes its plain 10-pack as containing ten individually wrapped 28 g slices.
Which packaging is right for you?
Quick breakfast at home or in the office
If you keep the pack at home or at work, you can take a slice straight from a pre-sliced pack. Peijnenburg lists twelve slices in a 345 g pack of its plain sliced variety.
Label checkers
If fibre, sugars, ingredients or allergens matter to you, compare the nutritional information for the exact variety. A wholemeal or zero label on the front won’t tell you everything on the packaging.
What should you look for when choosing?
First, think about where you’ll eat your breakfast cake and how much preparation you can do there. Then consider the slice itself and the ingredients in the variety you want to buy.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Taking it with you straight away | Check whether the portions are individually wrapped and how much each portion weighs. | When I’m in a hurry, I want to be able to put a portion straight in my bag without a container or extra wrapping. Around 42% of consumers say being able to take it with them straight away is their top priority. |
| A pre-sliced portion | Compare the net weight, number of slices and stated portion weight; check the slice itself to judge its thickness. | At home or at work, I want to be able to grab a slice without using a knife. For around 33% of consumers, a pre-sliced portion is their main priority. |
| Ingredients | Check the ingredients, allergens, fibre and sugar content on the label for each variety. | I want to know what’s in the breakfast cake I’ve chosen before taking the packaging or slice shape into account. For around 25% of consumers, the ingredients are the main priority. |
Common mistakes
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Assuming ‘thickly sliced’ means a specific slice thickness
The number of slices and net weight help you compare packs, but they don’t tell you the actual thickness of each slice. Nor do they automatically mean the slice will be firmer.
If thickness is important, check the slice or packaging in store. With an unsliced loaf, you can cut slices to your preferred size, but you’ll need to slice and wrap them before you set off.
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Confusing pre-sliced with individually wrapped
You can take a slice straight from a pre-sliced pack, but that doesn’t mean you can take it with you without extra wrapping. Peijnenburg offers both a sliced plain pack and a plain 10-pack with individually wrapped slices.
Check the packaging for the exact variety if you need to put a slice straight into a bag or lunchbox.
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Relying solely on a wholemeal or zero label
Varieties with different labels may also differ in their ingredients, nutritional value and allergens. According to the nutritional information listed by Jumbo, Peijnenburg plain sliced contains 38 g of sugars per 100 g; this figure applies to that variety.
Check the total sugar and fibre content, ingredients and allergens on the packaging you choose, even if a label on the front seems to match what you’re looking for.
Brands and own-label options to consider
Peijnenburg
Peijnenburg lists both plain sliced breakfast cake, with twelve slices in a 345 g pack, and a plain 10-pack with ten individually wrapped 28 g slices.
- You can choose between a pack to share and portions that are already individually wrapped from these plain varieties.
- The regular sliced plain variety contains rye. Check the ingredients and allergens for the variety you buy.
Koek & Bakker
ALDI lists a 485 g sliced wholemeal breakfast cake and a 485 g sliced zero variety under this own-label brand.
- Both varieties are pre-sliced, so you don’t need to cut a slice at home or at work.
- Compare the full nutritional information and allergens on the packaging for the exact variety.
PLUS
PLUS describes its own 485 g plain breakfast cake as pre-sliced.
- The pre-sliced format is handy if you can keep the pack where you’re eating it.
- According to PLUS, this variety contains rye flour and may contain wheat, barley and oats. If you avoid these ingredients, check the latest label.
Jumbo
Jumbo’s category overview includes its own breakfast cake varieties as well as different formats of Peijnenburg.
- The overview lets you compare sliced, unsliced and individually wrapped options side by side.
- Check each product to make sure its packaging and ingredients match the variety you’re looking for.
Lidl
Lidl describes a 485 g wholemeal sliced breakfast cake as an in-store product.
- It’s a specific pre-sliced wholemeal variety to compare with other packs.
- Check the label and slices in store if the ingredients or slice thickness matter to you.
Breakfast cake at Joybuy
Below, you’ll find a breakfast cake bar to take with you and two sliced packs for anyone who wants to grab a slice quickly. If you prefer thick slices, check the slice itself; the packaging alone doesn’t tell you how thick it is.
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Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g
A breakfast cake bar for anyone who wants to take a portion with them. The pack contains 250 g; check the label for portion sizes, ingredients and allergens. A bar isn’t the same as a confirmed thickly sliced portion.
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g'woon sliced wholemeal breakfast cake, 485 g
A sliced pack for anyone who wants to grab a slice quickly at home or at work. The pack contains 485 g; compare the number of slices and check them for yourself if thickness matters. Check the packaging if you need individually wrapped portions.
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g'woon sliced breakfast cake, 485 g
A sliced pack for anyone who wants to take a slice without cutting it themselves. The pack contains 485 g; check the number of slices and their thickness, and whether you’ll need a wrapper or container to take them with you. If you have allergies, check the latest ingredients and allergen information.
Frequently asked questions
Does ‘thickly sliced’ mean the slice will be firmer too?
No, you can’t draw that conclusion from the label alone. Compare the number of slices and the portion weight, but check the slice itself to judge its thickness and firmness. Peijnenburg lists its plain sliced pack as 345 g with twelve slices, but doesn’t specify their thickness.
Is pre-sliced breakfast cake as handy to take with you as individually wrapped cake?
Pre-sliced cake saves you having to cut it, but an individually wrapped slice is more convenient for taking with you straight away if you don’t want to use a container or extra wrapping. Peijnenburg describes its plain 10-pack as containing ten individually wrapped 28 g slices.
Can I choose regular breakfast cake if I need to avoid rye or gluten?
Don’t choose based on the product category alone; check the ingredients and allergens for the exact variety. According to the product information, regular Peijnenburg plain sliced breakfast cake contains rye. Check any variety with a different label separately for all relevant ingredients.
Can breakfast cake replace bread as a source of iodine?
Don’t assume breakfast cake has the same ingredients as bread in this respect. The Voedingscentrum explains that using iodised baker’s salt in bread isn’t compulsory; assess the iodine content of a breakfast cake variety only using information available for that specific variety.