Who is a smaller size useful for?

If you’re hosting a small coffee get-together

You want enough breakfast cake to put out without buying a 485–550 g loaf straight away. A 280 or 345 g pack gives you a smaller quantity to plan around.

If you want to serve it without cutting

You’d rather put slices straight on the table or hand out individual portions. So, don’t just look at the weight: check whether the breakfast cake is sliced or individually wrapped.

If you check ingredients for your guests

You compare specific wholemeal options and check the ingredients and allergens on the packaging before serving.

What should you look for when choosing?

First, work out how much breakfast cake you’ll need for your coffee get-together. Then choose how you’d like to serve it and check the ingredients of the exact option you’re buying.

What to consider What to check Who it matters to
Right-sized quantity Compare the net weight with the number of slices you want to serve. Peijnenburg lists 12 slices for its 345 g sliced wholemeal option. For a small group, I don’t want to be left with a large loaf once it’s been opened; around 42% of consumers say getting the right quantity matters most.
Ease of serving Check whether the loaf is pre-sliced or the breakfast cake comes in individual portions. If I want to put the cake straight on the table, pre-sliced pieces or individual portions are more convenient than cutting it myself. Around 33% of consumers prioritise ease of serving.
Ingredients Read the ingredients, allergens and nutritional information on the packaging of the option you’ve chosen. If guests need to check ingredients, I want to be able to find out exactly what’s in the breakfast cake I’m serving. For around 25% of consumers, this product information comes first.

Common mistakes when choosing

  • Assuming one option’s ingredients apply to the whole brand

    Peijnenburg lists 12 slices and 100% wholemeal for its 345 g sliced option. For the 280 g plain individual-portion pack, PLUS lists rye and gluten, and possible traces of milk and nuts.

    Check the ingredients and allergens on the packaging of the breakfast cake you’re actually serving.

  • Assuming it contains iodised baker’s salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So don’t assume every breakfast cake has the same ingredients.

    If you want to know which salt is used in a specific option, check the label or ask the manufacturer.

  • Relying on an old leaflet listing as a current offer

    The Lidl listing for Tastino breakfast cake, weighing 465–550 g, was for in-store sales from 28 September to 4 October 2026.

    Check the current range before relying on that option for your coffee get-together.

Brands with relevant breakfast cake options

Peijnenburg

Offers a 345 g sliced wholemeal breakfast cake and a 280 g plain individual-portion pack: two different ways to choose a smaller size.

  • Peijnenburg lists 12 slices for its 345 g sliced wholemeal option.
  • For the plain individual-portion pack, PLUS lists rye and gluten, and possible traces of milk and nuts. Check the packaging of the option you choose.

Jumbo

Jumbo lists plain and wholemeal breakfast cakes, each weighing 280 g.

  • These two options let you choose between plain and wholemeal while keeping to the same small size.
  • Check the number of slices and the ingredients for each option if they’re important to your choice.

PLUS

PLUS lists own-brand loaves weighing 485 g and 550 g, as well as a 330 g pack of plain breakfast cake bars.

  • You can compare a loaf with a pack of individual bars, depending on how you’d like to serve them.
  • The 485 g and 550 g loaves are larger than the 280–345 g loaf sizes discussed here.

Koek & Bakker

ALDI lists Koek & Bakker Sliced Breakfast Cake Zero in a 485 g pack.

  • The listed option is pre-sliced.
  • At 485 g, the pack contains more breakfast cake than the 280–345 g loaves suggested for a small coffee get-together.

Tastino

Lidl listed Tastino breakfast cake weighing 465–550 g in an in-store offer running from 28 September to 4 October 2026.

  • The listed weights give you a point of comparison for larger packs.
  • The offer period has ended; check the current range if you’re considering Tastino.

Breakfast cake on Joybuy

Related products coming soon.

Frequently asked questions

What do you mean by a small loaf of breakfast cake?

Here, we mean breakfast cake loaves weighing 280–345 g, such as options listed by Jumbo and Peijnenburg. It’s a practical way to define a size for a small coffee get-together, rather than a fixed product category; compare the net weight with, for example, the 485 g and 550 g PLUS loaves.

How many slices can I serve from a small loaf?

The number depends on the option and how thickly it’s sliced. Peijnenburg lists 12 slices for its 345 g sliced wholemeal breakfast cake. For another loaf, check the number on the packaging if you want to plan portions in advance.

Should I check the allergens on each pack for my guests?

Yes, check the allergens for the exact breakfast cake you’re serving. For the 280 g Peijnenburg plain individual-portion pack, PLUS lists rye and gluten, and possible traces of milk, nuts, almonds and hazelnuts; this information doesn’t automatically apply to other options.

Does breakfast cake always contain iodised baker’s salt?

No, don’t assume this is the case for every breakfast cake. The Voedingscentrum says bakers aren’t required to use baker’s salt; check the label or ask the manufacturer about a specific option.

How can I have less breakfast cake left over after our coffee get-together?

Choose an amount that matches the number of slices you want to serve, and follow the packaging instructions for storing any leftovers. The Voedingscentrum recommends buying only what you need and storing food properly as ways to reduce food waste.