People who want to eat together after training
A large pack is easy to share. If you’re not having a meal after exercise, you can also bear in mind the Voedingscentrum’s advice to combine carbohydrates and protein.
Who is a large pack suitable for?
Groups who want to take plenty of slices
For a snack to share, the net weight, slice size and any stated number of portions all matter. A sliced pack makes it easier to portion everything out in advance.
Shoppers with a specific product preference
If you’re looking for sliced, wholemeal or no added sugar, check the specific variant you’ve chosen. If you have a dietary requirement or allergy, also check the latest ingredients and allergen information.
What should you look for when choosing?
First decide whether the breakfast cake will be part of a meal or whether you mainly want something easy to share. Then compare the packaging and features of the specific variant.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Eating after exercise | Check the nutritional information per portion and decide what you’ll eat alongside the breakfast cake. | If I’m not having a meal after training, I don’t want to rely on breakfast cake alone. For around 40% of consumers, pairing it with other food is the priority. |
| How much to share | Compare the net weight and, if stated, the number of portions. | When we’re sharing with a group, I want to know in advance whether there’ll be enough slices. Having enough to go round is the main priority for around 30% of consumers. |
| Convenience and variant | Check whether the pack is pre-sliced and, if you have a particular preference, read the label for that variant. | I want to hand out slices straight away, or I’m specifically looking for a wholemeal variant or one with no added sugar. For around 30% of consumers, this kind of preference matters most. |
Common mistakes
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Thinking of breakfast cake as a complete post-workout meal
A slice to share doesn’t automatically meet the Voedingscentrum’s advice to have a regular main meal after exercise, or something containing both carbohydrates and protein.
Think about what else you’ll eat and drink, rather than judging by the size of the pack alone.
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Looking only at the pack weight
A large unsliced pack means you’ll need to cut it yourself, while a sliced pack is ready to hand out. What’s more, the stated weight doesn’t tell you how large you want each portion to be.
Compare the weight, whether it’s sliced and any stated number of portions with the size of your group.
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Assuming the product name tells you everything about its nutritional profile
Words such as ‘wholemeal’ and ‘zero’ don’t tell you the full nutritional value or whether the product is suitable for people with allergies.
Read the nutritional information, ingredients and allergen details for the specific variant you’re buying.
Brands to compare
Peijnenburg
Peijnenburg offers several breakfast cake options, including plain, sliced and individually wrapped varieties. Jumbo lists a 550 g pack of sliced plain breakfast cake.
- A large sliced pack is a good option if you want to hand out slices straight away.
- Check each pack, as a small multipack serves a different sharing need from a large pack.
Albert Heijn
Albert Heijn lists a 485 g pack of sliced plain breakfast cake, with 16 portions of 30 g on the product page.
- The stated number of portions helps you plan a snack to share.
- Check the nutritional information and allergen details if they’re important to your choice.
Jumbo
Jumbo lists a 550 g pack of plain breakfast cake, as well as other varieties, including sliced and wholemeal.
- The large plain pack gives you the flexibility to portion it out for a group yourself.
- The nutritional information for the plain variety doesn’t automatically apply to other Jumbo varieties.
Lidl
Lidl Netherlands lists a 485 g pack of zero breakfast cake as an in-store product.
- The pack size may suit sharing with several people.
- Check the ingredients, nutritional information and allergens on the pack in store.
ALDI / Koek & Bakker
ALDI lists 485 g packs of sliced Koek & Bakker breakfast cake, including wholemeal and zero varieties.
- The sliced format is ideal for handing out straight away.
- Compare the labels for each variety separately; the names don’t tell you everything about their nutritional profiles.
PLUS
PLUS lists a 550 g pack of unsliced plain breakfast cake and a 485 g pack of sliced wholemeal breakfast cake.
- Choose between cutting your own portions and ready-sliced pieces.
- PLUS says product information can change, so check the latest label when you buy.
Breakfast cake at Joybuy
These 485 g sliced packs are ideal for sharing breakfast cake after exercise. Choose the wholemeal variety only if that feature suits your preferences. For other dietary requirements, check the label for each pack separately.
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g'woon wholemeal breakfast cake, sliced, 485 g
A sliced pack that’s easy to share if you’re specifically looking for wholemeal breakfast cake.
If you have allergies, check the latest ingredients and allergen information on the pack.
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g'woon breakfast cake, sliced, 485 g
A sliced pack for anyone who wants to share breakfast cake with a group without cutting it themselves.
Check the nutritional information per portion and the latest label if you have a specific dietary requirement or allergy.
Frequently asked questions
Is breakfast cake enough on its own after exercise?
Don’t assume that breakfast cake on its own makes a complete post-workout meal. The Voedingscentrum recommends having a regular main meal after exercise, or something containing both carbohydrates and protein. Consider breakfast cake alongside what else you eat.
How should I store an opened large pack of breakfast cake?
Follow the storage instructions on the pack for the variety you’ve chosen. Seal the pack carefully after handing out the slices and follow the stated best-before information.
Can I choose breakfast cake if I need to avoid gluten?
Don’t choose based on the product type alone. Check that the specific pack is clearly labelled as gluten-free and read the latest allergen information.
Does all breakfast cake contain iodine because it’s made with baker’s salt?
You can’t assume this is true of all breakfast cake. Check the ingredients list for the variety you’ve chosen rather than assuming which type of salt has been used based on the product category alone.