Who is sliced breakfast cake handy for?

Travellers who want to take a handy snack

You can take slices of breakfast cake without needing a knife. Schiphol allows food in hand luggage, but lists peanut butter and mayonnaise as examples of spreadable foods that are treated as liquids.

Travellers comparing fibre content

If you’re choosing between standard and wholemeal breakfast cake, compare the fibre and sugar content per 100 g. Check the portion size too: the product name alone won’t tell you how much you’re eating per slice.

Travellers checking sugar or allergens

If you’re keeping an eye on your sugar intake or need to avoid certain grains, the label on the exact pack matters. The products described here include rye and gluten; some varieties also list wheat or may contain other grains.

What should you look for when choosing?

First decide what matters most for your journey: slices that are easy to take with you, the nutritional value of a wholemeal variety, or the ingredients and allergens in the exact product.

What to considerWhat to check before buyingWho it matters to
Convenience in hand luggage Check whether the cake is sliced and packaged. Only take spreadable toppings if they comply with Schiphol’s hand-luggage rules. I want to be able to grab a slice before departure without a knife, and avoid taking spreadable toppings through security. Around 42% of consumers prioritise this convenience when travelling with hand luggage.
Fibre and wholemeal Compare fibre and sugar content per 100 g; check the ingredients and the size of a slice too. If I’m considering a wholemeal variety, I want to know what it provides per slice rather than relying on the name alone. Fibre is the main consideration for around 33% of consumers.
Sugars and allergens Read the ingredients, nutritional information and allergen declaration; if the product contains sweeteners, check the product warning too. I need to be able to check before departure whether the ingredients suit my dietary requirements. Sugars, sweeteners or allergens are the biggest consideration for around 25% of consumers.

Common mistakes

  • Treating spreadable toppings like solid snacks

    Schiphol treats peanut butter and mayonnaise, among other things, as liquids, even if you plan to eat them with a solid breakfast cake.

    Take the cake without a spreadable topping, or check which rules apply to the topping before you travel.

  • Assuming wholemeal means low in sugar

    According to Joybuy, g'woon wholemeal sliced breakfast cake contains 34 g of sugars per 100 g. Wholemeal ingredients and sugar content are therefore separate things to compare.

    Check the sugars and fibre per 100 g on the same label, and see how much a slice weighs.

  • Reading a claim about added sugar without checking the ingredients

    The sliced variety described by Jumbo contains sweeteners and carries a warning that excessive consumption may have a laxative effect.

    Check the sweeteners and warnings on the pack before choosing a variety.

  • Guessing allergens from the product category

    The breakfast cakes described here have different recipes; rye and gluten are among the ingredients listed. So a general product name won’t tell you whether a pack meets a specific dietary requirement.

    Check the current ingredients and allergen declaration on the exact variety you’re buying.

Brands to consider

Peijnenburg

Peijnenburg offers a sliced plain variety and, according to Jumbo’s range, a sliced wholemeal variety.

  • Albert Heijn lists the plain variety in a 550 g pack containing 18 slices.
  • The plain variety lists rye and gluten-containing cereals; check the label on the pack you choose.

Jumbo

Jumbo offers a sliced breakfast cake variety for shoppers who want to compare the pack’s claim about added sugar.

  • Jumbo lists 17,4 g of fibre and 5,8 g of sugars per 100 g for this variety.
  • The variety contains sweeteners and carries a warning about excessive consumption; the ingredients also list rye and wheat.

PLUS

PLUS lists a 485 g pack of sliced plain breakfast cake.

  • PLUS’s product information gives nutritional values you can use to compare this plain variety: 3,3 g of fibre and 36 g of sugars per 100 g.
  • The variety contains rye and gluten; according to PLUS, it may also contain wheat, barley and oats.

Tastino (Lidl)

Lidl lists a 485 g pack of sliced wholemeal breakfast cake as a store product.

  • The product description and pack weight make it easier to identify this wholemeal variety in store.
  • Compare the fibre, sugars and allergens using the label on the pack.

Sliced breakfast cake at Joybuy

This sliced wholemeal breakfast cake is a good fit for travellers who want to compare the fibre and sugar content of a packaged snack before setting off.

g'woon wholemeal sliced breakfast cake, 485 g

g'woon wholemeal sliced breakfast cake, 485 g

A sliced variety for anyone who wants to factor wholemeal ingredients and nutritional values into their choice of snack for the journey.

According to Joybuy’s product information, this variety contains 43% wholemeal rye flour. The nutritional information lists 5,9 g of fibre and 34 g of sugars per 100 g.

If you have specific dietary requirements, check the current ingredients and allergen information on the pack. Don’t assume it’s suitable for a gluten-free diet based on the product name.

View at Joybuy

Frequently asked questions

Can I take sliced breakfast cake in my hand luggage from Schiphol?

Yes. Schiphol allows food in hand luggage, and breakfast cake is a solid food. Check separately whether your destination or airline has any additional conditions for what you can take with you.

Are the rules for peanut butter with breakfast cake the same?

No. Schiphol lists peanut butter as a spreadable food that is subject to the rules on liquids. Check the current hand-luggage rules if you want to take a topping with you; solid breakfast cake and toppings aren’t treated in the same way.

Is wholemeal breakfast cake automatically low in sugar?

No. Joybuy’s product information lists 34 g of sugars and 5,9 g of fibre per 100 g for g'woon wholemeal sliced breakfast cake. Compare both values on the pack of the variety you’re considering.

Can I choose regular sliced breakfast cake for a gluten-free diet?

Don’t assume so: the products described here include rye and gluten. Check the ingredients and allergen declaration on the exact pack to see whether it’s suitable for your diet.