Who might find these choices relevant?

If you want to pair it with savoury toppings

If you use breakfast cake as a base for something like cheese or egg, a less pronounced cake flavour may be important. You could also try a sweet-and-savoury combination: Lidl Recepten pairs breakfast cake with mature cheese and cress.

If you’re keeping an eye on wholemeal ingredients and fibre

Check the ‘wholemeal’ label and fibre information on the pack you buy. PLUS and ALDI Nederland both show wholemeal breakfast cake, but the features of one variety don’t automatically apply to another.

If you want to limit added sugars

Look for the exact wording ‘no added sugars’ and check the ingredients and nutritional information too. PLUS and ALDI Nederland, among others, show varieties like this; the flavour and ingredients may vary from product to product.

What should you look for when choosing?

First decide what matters most for your savoury breakfast: a subtle cake flavour, a wholemeal variety or limiting added sugars. Then compare the exact products, as these features don’t necessarily go together.

What to consider What to check when buying Who is this most important for?
Flavour with savoury toppings Compare plain varieties with cakes containing, for example, pearl sugar or raisins; check which flavourings have been added. If I want to put cheese or egg on breakfast cake, I look for one whose flavour won’t overpower my topping. For around 45% of consumers, this flavour combination is the most important factor.
Wholemeal ingredients and fibre Check the wholemeal label and compare the amount of fibre per 100 g and per serving on the pack. For breakfast, I mainly want to be able to see whether I’m choosing a wholemeal variety and how much fibre a serving contains. Around 33% of consumers say this is their top priority.
Added sugars Look for the exact product description and check the ingredients, including any sweeteners. If you want to limit added sugars, the label on the exact variety is more useful than the word ‘zero’ on its own. This is the top priority for around 22% of consumers.

Common mistakes

  • Assuming ‘premium’ means it’s better with savoury toppings

    A luxurious look won’t tell you whether the spices and sweet additions will work with your topping.

    Be specific about what you want: a subtle flavour, a wholemeal variety or a more pronounced sweet-and-savoury combination? Then compare the products that fit the bill.

  • Confusing wholemeal with no added sugars

    These are different product features. A wholemeal label doesn’t tell you whether sugars have been added to that variety.

    Check the exact product description, ingredients and nutritional information on the pack.

  • Assuming it contains iodised baker’s salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So don’t assume that breakfast cake contains a particular type of salt just because of the product category.

    If the type of salt used matters to you, check the ingredients list on the packaged product.

  • Skipping the ingredients on a ‘zero’ variety

    PLUS warns that Peijnenburg Volkoren zonder toegevoegde suikers contains xylitol, which is not suitable for animals.

    If you have pets, check the ingredients and keep products containing xylitol out of their reach. According to PLUS’s warning, contact a vet immediately if an animal ingests it.

Brands to consider

Peijnenburg

Worth considering if you want to compare plain, wholemeal and flavoured varieties from one brand.

  • Peijnenburg describes a plain variety made with rye flour and spices; Jumbo also lists wholemeal, ginger and pearl sugar varieties, among others.
  • The name Peijnenburg alone won’t tell you which variety has the most subtle flavour or which ingredients are in the pack you choose.

Bolletje

A brand to look at if sliced wholemeal breakfast cake and the packaging matter to you.

  • Albert Heijn describes Bolletje Smeuig volkoren ontbijtkoek as sliced and packed in a resealable tub.
  • Check the ingredients, nutritional information and packaging of the product you’re actually buying.

Koek & Bakker

An ALDI own brand with varieties for anyone looking for pre-sliced breakfast cake.

  • ALDI Nederland lists a 485 g sliced wholemeal breakfast cake and a separate sliced Zero variety.
  • Don’t treat ‘wholemeal’ and ‘zero’ as the same feature; check the label and ingredients of the variety you choose.

Tastino

A Lidl own brand to consider if you’re comparing breakfast cake varieties there.

  • Lidl Nederland lists Tastino breakfast cake and a separate listing for breakfast cake zero.
  • Check the pack to see which ingredients and nutritional information apply to the specific variety.

Wholemeal breakfast cake on Joybuy

If you’re considering wholemeal breakfast cake to go with savoury toppings, you could take a look at this sliced variety. Whether its flavour works with your topping depends on the ingredients and your personal preference.

g'woon wholemeal breakfast cake, sliced, 485 g

g'woon wholemeal breakfast cake, sliced, 485 g

An option if you’re looking for a sliced wholemeal variety for your savoury breakfast.

Check the ingredients on the pack if you’re looking for a subtle flavour or a variety with no added sugars.

View on Joybuy

Frequently asked questions

Which breakfast cake goes well with cheese or egg?

A plain variety without strongly sweet additions is a good place to start if you want the flavour of cheese or egg to come first. If you prefer sweet and savoury together, a flavoured variety could work; Lidl Recepten, for example, pairs breakfast cake with mature cheese and cress.

Is wholemeal breakfast cake always free from added sugars?

No. ‘Wholemeal’ and ‘no added sugars’ describe different features. Check both labels on the exact variety and read the ingredients and nutritional information.

Does breakfast cake have to contain iodised baker’s salt?

Don’t assume it has to: according to the Voedingscentrum, bakers aren’t required to use baker’s salt. If the type of salt used matters to you, check the ingredients list on packaged breakfast cake.

What should I look for in breakfast cake with no added sugars if I have pets?

Check whether your chosen variety contains xylitol. PLUS warns that Peijnenburg Volkoren zonder toegevoegde suikers contains xylitol, which is not suitable for animals, and advises contacting a vet immediately if an animal ingests it.

Does the word ‘premium’ help when choosing breakfast cake?

The word alone won’t tell you whether a cake goes well with savoury toppings. Compare the flavour, ingredients, wholemeal label and nutritional information based on what matters for your breakfast.