What should you look for when choosing?
First decide what matters most for your savoury breakfast: a subtle cake flavour, a wholemeal variety or limiting added sugars. Then compare the exact products, as these features don’t necessarily go together.
| What to consider |
What to check when buying |
Who is this most important for? |
| Flavour with savoury toppings |
Compare plain varieties with cakes containing, for example, pearl sugar or raisins; check which flavourings have been added. |
If I want to put cheese or egg on breakfast cake, I look for one whose flavour won’t overpower my topping. For around 45% of consumers, this flavour combination is the most important factor. |
| Wholemeal ingredients and fibre |
Check the wholemeal label and compare the amount of fibre per 100 g and per serving on the pack. |
For breakfast, I mainly want to be able to see whether I’m choosing a wholemeal variety and how much fibre a serving contains. Around 33% of consumers say this is their top priority. |
| Added sugars |
Look for the exact product description and check the ingredients, including any sweeteners. |
If you want to limit added sugars, the label on the exact variety is more useful than the word ‘zero’ on its own. This is the top priority for around 22% of consumers. |
Wholemeal breakfast cake on Joybuy
If you’re considering wholemeal breakfast cake to go with savoury toppings, you could take a look at this sliced variety. Whether its flavour works with your topping depends on the ingredients and your personal preference.
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g'woon wholemeal breakfast cake, sliced, 485 g
An option if you’re looking for a sliced wholemeal variety for your savoury breakfast.
Check the ingredients on the pack if you’re looking for a subtle flavour or a variety with no added sugars.
View on Joybuy
Frequently asked questions
Which breakfast cake goes well with cheese or egg?
A plain variety without strongly sweet additions is a good place to start if you want the flavour of cheese or egg to come first. If you prefer sweet and savoury together, a flavoured variety could work; Lidl Recepten, for example, pairs breakfast cake with mature cheese and cress.
Is wholemeal breakfast cake always free from added sugars?
No. ‘Wholemeal’ and ‘no added sugars’ describe different features. Check both labels on the exact variety and read the ingredients and nutritional information.
Does breakfast cake have to contain iodised baker’s salt?
Don’t assume it has to: according to the Voedingscentrum, bakers aren’t required to use baker’s salt. If the type of salt used matters to you, check the ingredients list on packaged breakfast cake.
What should I look for in breakfast cake with no added sugars if I have pets?
Check whether your chosen variety contains xylitol. PLUS warns that Peijnenburg Volkoren zonder toegevoegde suikers contains xylitol, which is not suitable for animals, and advises contacting a vet immediately if an animal ingests it.
Does the word ‘premium’ help when choosing breakfast cake?
The word alone won’t tell you whether a cake goes well with savoury toppings. Compare the flavour, ingredients, wholemeal label and nutritional information based on what matters for your breakfast.