When choosing breakfast cake for a road trip, don’t rely on the word ‘wholemeal’ alone: compare the ingredients, fibre and sugars on the label. A sliced pack lets you decide on the portions, while individually wrapped bars are easier to hand out. If you’re looking for a recipe made with both wholemeal flour and white flour for fussy eaters, or considering a no added sugar option, check the ingredients and warnings for the specific product too.
If you want to gradually introduce more wholemeal foods, check which types of flour are listed in the ingredients and in what quantities. The Voedingscentrum recommends mixing white and wholemeal varieties as a general way to help people get used to the taste; this doesn’t tell you what a particular breakfast cake will taste like.
You can’t judge a wholemeal or no added sugar option by its name alone. Compare the nutritional information per 100 g and per portion, and check the warnings on the packaging if it contains sweeteners.
Individually wrapped breakfast cake bars are easier to portion out in advance than a large sliced pack. Check the weight and sugars per bar, and follow the storage instructions during your journey.
Start by checking the ingredients and nutritional information for the breakfast cake. Then choose packaging that suits how you want to portion it out and store it on the go.
| What to consider | What should you check? | Who is this important to? |
|---|---|---|
| Wholemeal and fibre | Check which types of flour have been used and compare the amount of fibre per 100 g and per portion. | If I want to gradually introduce more wholemeal foods to fussy eaters, I want to know what’s actually in the breakfast cake. For around 37% of consumers, wholemeal and fibre are the top priority. |
| Portions on the go | Compare the weight per portion and choose between a sliced pack and individually wrapped bars; check the storage instructions too. | When I’m handing out snacks in the car, I don’t want to keep opening a large pack or dividing up slices on the spot. For around 27% of consumers, portioning is the top priority. |
| Sugars and sweeteners | Compare ‘of which sugars’ per 100 g and per portion, and read the ingredients list and any warnings about sweeteners. | I want to be able to see how much sugar is in my portion, even if the packaging says ‘no added sugar’. Around 27% of consumers give this consideration the highest priority. |
| Allergens and pets | Read the current allergen information and, if the product contains xylitol, check that you can keep it out of reach of pets. | If allergens or a dog in the car are a concern, I need to take the specific label and where I store the product into account. For around 9% of consumers, this is their main concern. |
The proportion of wholemeal flour doesn’t tell you how much sugar is in a portion. For example, the nutritional information shown by Jumbo for Jumbo Wholemeal Breakfast Cake 280 g lists 35,5 g of sugars per 100 g.
Read the ingredients and compare fibre and sugars on the same basis, both per 100 g and per portion.
The Peijnenburg no added sugar option shown by Jumbo still contains sugars and includes xylitol. The product information warns against excessive consumption and also includes a warning about pets.
Check the nutritional information, sweeteners and warnings. Keep products containing xylitol out of reach of dogs.
You’ll need to be able to reseal a sliced pack while you’re on the go. The wholemeal breakfast cake bars described by Jumbo should be stored away from moisture and heat, and below 25 °C.
Choose packaging you can store appropriately during your journey and follow the instructions on the current pack.
The breakfast cake options described contain rye or other cereals containing gluten, among other ingredients; allergen information varies by product.
Read the allergen information for your chosen option before buying, even if you’re familiar with a different size from the same brand.
Worth considering if you want to compare the ingredients in different wholemeal options from the same brand.
Useful for comparing sliced wholemeal breakfast cake with individually wrapped wholemeal breakfast cake bars.
Worth considering if you want to compare the ingredients and portion size of sliced wholemeal breakfast cake with its nutritional information.
These products offer two ways to take breakfast cake with you: a sliced wholemeal pack and a pack of breakfast cake for portions on the go. Compare their current ingredients and nutritional information if the precise types of flour or sugar content will influence your choice.
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A sliced pack is a good choice if you want to portion it out yourself before setting off.
If you’re specifically looking for breakfast cake made with both wholemeal flour and white flour, check the ingredients list. Compare fibre and sugars on the packaging per 100 g and per portion.
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This breakfast cake is worth considering if you want to take portions with you on the go.
Check the current nutritional information before taking the sugar claim in the product name into account; check the ingredients and allergens on the packaging too.
On its own, it doesn’t tell you how much sugar or fibre a portion contains. Compare the ingredients and nutritional information for the specific breakfast cake per 100 g and per portion.
Individually wrapped bars are easier to hand out, while a sliced pack lets you decide on the portions. In either case, check the weight per portion and whether you can take the packaging with you in line with the storage instructions.
No. That description doesn’t mean the product contains no sugars. The Peijnenburg option described by Jumbo lists 4,9 g of sugars per 100 g and contains xylitol; check the warnings on the packaging too.
Follow the storage instructions for your chosen product and reseal an opened pack. The wholemeal breakfast cake bars described by Jumbo should specifically be kept away from moisture and heat, and stored below 25 °C.
