Who is this for?

Travellers on a tight food budget

You’re taking breakfast cake for several passengers and want to decide whether one large pack will suit your plans. Albert Heijn, ALDI and PLUS offer large packs you can compare.

Travellers who want to hand out slices straight away

You’re looking for a sliced cake or individually wrapped portions for a break on the road. ALDI offers a sliced version, while Jumbo also stocks Peijnenburg portion packs.

Travellers who compare labels

You want to check the sugar, fibre, ingredients or allergens in the product you choose. According to the Voedingscentrum, nutritional values can vary between brands.

What should you look for?

First, decide how you want to share the breakfast cake on the road. Then compare the nutritional information and ingredients of the products that suit your needs.

What to consider What to check when buying Who is this important to?
Food budget Check the net weight and whether you can portion a large cake yourself. If I’m taking snacks for several passengers, I want one cake to provide enough slices to share; around 39% of consumers put their food budget first.
Convenience on the road Check whether the cake is pre-sliced or comes in individually wrapped portions. During a short break, I want to hand out slices without having to cut them; for around 23% of consumers, convenience is their top priority.
Nutritional information Compare sugar and fibre per 100 g, and read the ingredients list for the exact product. When I choose a product based on its ingredients, I want to compare labels on the same basis; this information matters most to around 23% of consumers.
Flavour Check the ingredients and allergen information for the flavour you want. I want to take a flavour the passengers will enjoy, but I also need to check that it’s suitable for them; flavour is the deciding factor for around 15% of consumers.

Common mistakes

  • Treating a claim on the front of the pack as complete nutritional information

    A statement about sugar doesn’t tell you how much fibre or salt the breakfast cake contains. The Voedingscentrum points out that nutritional values can vary between brands.

    Compare the nutrition table per 100 g and read the ingredients list for the exact product you’re taking with you.

  • Skipping the allergen label for a flavoured product

    Ingredients and allergen information can vary between products. For its pearl sugar breakfast cake, PLUS lists rye and wheat starch, among other ingredients, and notes that it may contain milk and nuts.

    Check the current packaging for each product before you set off, especially if several travellers will be sharing the same cake.

Brands and shops to explore

Peijnenburg

Peijnenburg offers large breakfast cakes, sliced versions and portion packs. Jumbo stocks a range of options.

  • The different pack formats let you choose between portioning it yourself and individually wrapped servings.
  • Check the weight and ingredients of each product: one format isn’t the same product as another.

Albert Heijn

The AH own-brand breakfast cake comes in a 600 g pack.

  • A large pack could be a good fit if you want to portion slices yourself for several travellers.
  • Albert Heijn says product information, including ingredients and allergens, may change. Check the packaging when you buy it.

Jumbo

Here, Jumbo is a shop where you can browse Peijnenburg products, not the manufacturer of those breakfast cakes.

  • The range includes different formats and varieties from the same brand.
  • Check the exact pack when comparing sliced cake with individually wrapped portions.

Lidl / Tastino

Lidl has offered Tastino breakfast cake in different pack sizes.

  • The options shown ranged from 465 to 550 g.
  • Check which variety is available in store before factoring it into your travel plans.

ALDI / Koek & Bakker

Koek & Bakker at ALDI offers, among other products, a 485 g sliced wholemeal breakfast cake.

  • The pre-sliced version means you won’t need a knife on the road.
  • Compare the ingredients and nutritional information for each product rather than assuming different product names mean the same thing.

PLUS

PLUS offers, among other products, sliced plain breakfast cake and unsliced pearl sugar breakfast cake.

  • The difference between sliced and unsliced is particularly relevant when sharing it on the road.
  • The pearl sugar version has its own ingredients and allergen information, so check these separately.

Sliced breakfast cake at Joybuy

This sliced breakfast cake is a good fit for travellers who want to share slices without having to cut them on the road. Check the packaging if the ingredients or allergens are important to your choice.

g'woon wholemeal breakfast cake, sliced, 485 g

g'woon wholemeal breakfast cake, sliced, 485 g

This pre-sliced cake makes it easy to share slices during a break.

The product description lists 43% wholemeal rye flour. If you have an allergy, check the current packaging. Only compare nutritional values when the stated quantity is clear.

View at Joybuy

Frequently asked questions

How do I compare regular breakfast cake with a reduced-sugar version?

Compare the nutritional information for the exact products per 100 g and, if relevant, per serving. The Voedingscentrum gives average sugar values of 11.2 g per 30 g slice of regular breakfast cake and 7.3 g per 30 g slice of reduced-sugar breakfast cake. Values can vary between brands.

How should I store breakfast cake during a car journey?

Follow the storage instructions on the packaging you’re taking with you. PLUS says to store its breakfast cake in a cool, dry place away from light. Also check the best-before date on the pack you choose.

Should I check for allergens in breakfast cake?

Yes. Check the allergen information for the exact product you’re buying. PLUS lists rye and wheat starch in its pearl sugar breakfast cake, and notes that it may contain milk and nuts, among other allergens.

What if the online product information differs from the packaging?

Check the current packaging in store for ingredients, nutritional values and allergens. Albert Heijn and PLUS say that product information can change. If you have questions about a discrepancy, contact the shop or manufacturer.