Choose individually wrapped slices if you want to put breakfast cake in lunchboxes without having to cut it. If you’ll mainly be sharing a pack at home, a larger pre-sliced pack is more practical, although you’ll need to take or wrap the slices yourself for eating on the go. Whichever option you choose, check the number of portions, the pack size and the allergens on the label.
If you want to pop a slice of breakfast cake into a school or work bag without having to cut it, look for individually wrapped portions. For example, Albert Heijn lists a Peijnenburg 10-pack with ten individually wrapped 28 g slices.
If several people will be sharing the same pack, you can hand out slices from a pre-sliced breakfast cake without opening a separate wrapper for everyone. ALDI, for example, lists a 485 g pack of sliced wholemeal breakfast cake from Koek & Bakker.
First decide whether you need individual portions for eating on the go or will mainly be sharing one pack at home. Then consider how many pieces or slices you’ll need for the occasions you have in mind.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Individual portions | Count the individually wrapped pieces and check the weight of each one. Albert Heijn lists ten 28 g slices in the Peijnenburg naturel 10-pack. | For a lunchbox, I want to be able to grab a ready-made portion without cutting it at home. Around 40% of consumers say portion convenience is their top priority. |
| Sharing at home | Check whether the pack is pre-sliced and whether it contains enough for everyone who’ll be eating. | When we share a pack at home, I want to hand out slices easily. For around 30% of consumers, sharing at home is the most important factor. |
| Pack size | Compare the total weight and the number of portions you can use; individually wrapped pieces and a pre-sliced pack are laid out differently. | When shopping for several occasions, I want to know how much breakfast cake I’ll have at home. Around 30% of consumers prioritise the amount in each pack. |
Ingredients can vary, even within the same brand. PLUS lists rye, cereals containing gluten and milk for Peijnenburg Dubbel lekker naturel 4-pack.
If you have an allergy, check the ingredients and allergen information on the exact pack you’re buying.
The word ‘salt’ alone doesn’t tell you which type of salt is used in a particular breakfast cake. The Dutch term for baker’s salt, ‘bakkerszout’, doesn’t in itself confirm that a particular pack contains this ingredient either.
Check the packaging or ask the manufacturer which type of salt is used in that variety if it matters to your choice.
Worth considering if you want to compare individually wrapped portions with other pack sizes from the same brand.
ALDI lists Koekhappers as spiced or breakfast cake, with six individually wrapped pieces.
ALDI lists a 485 g pre-sliced wholemeal breakfast cake for anyone who wants to share slices from one pack at home.
This pre-sliced pack is a good fit if you’ll be sharing breakfast cake from one pack at home. If you’re looking for individually wrapped portions for a lunchbox, bear in mind that a pre-sliced pack is a different type of packaging.
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For anyone who wants to share slices from one pack at home: this is a 485 g pre-sliced wholemeal breakfast cake. For a lunchbox, you’ll need to take or wrap slices from the pack yourself.
No. Individually wrapped slices save you the effort of cutting and wrapping them at home, but you can also take or wrap slices from a pre-sliced pack yourself. Choose based on how much preparation you’re happy to do and how many portions you need.
No. PLUS lists rye, cereals containing gluten and milk for Peijnenburg Dubbel lekker naturel 4-pack. If you have an allergy, always check the information on the exact pack, even if you’ve bought a different variety from the same brand before.
No, you can’t assume that for any pack. Check the product-specific packaging or ask the manufacturer which type of salt is used if this matters to your purchase.
