If you only eat breakfast cake now and then, compare the net weight and number of portions. A small cake or individually wrapped portions may suit you better than a large cake. For a family get-together or a recipe, a larger, unsliced cake may be more convenient, as long as you use what you need and store the rest according to the label. Check the nutritional information and allergens on the packaging for each variety.
If you don’t eat breakfast cake every day, check whether you can use the net weight and number of portions within your usual eating occasions. Also look at the difference between one whole cake and individually wrapped portions.
If anyone eating it pays attention to ingredients, sugars, fibre or allergens, the exact variety matters more than the pack size alone. Check the current ingredients list, nutritional information and any warnings about cross-contamination.
If you’re also using the cake as an ingredient, work out how much the recipe calls for and whether you want to cut slices to your preferred thickness. A small pack of individual portions isn’t necessarily more practical than an unsliced cake.
First, work out how much breakfast cake you need for your family get-together or recipe. Then compare the packaging and labels of varieties in the right size.
| What to consider | What to check when buying | Who should consider this? |
|---|---|---|
| Right-sized quantity | Compare the net weight, number of portions and whether it’s one whole cake or individually wrapped pieces. | If I only serve breakfast cake occasionally, I don’t want a large pack left over. Around 40% of consumers prioritise a suitable quantity. |
| Nutritional information and allergens | Check sugars and fibre per 100 g and per portion; read the ingredients and allergen warnings on the packaging. | If someone eating it needs to avoid certain ingredients, I want to assess the exact variety rather than relying on the front of the pack. Nutritional information and allergens are the first consideration for around 30% of consumers. |
| Serving or cooking | Work out how many slices or how many grams you need, and whether pre-cut portions or a cake you can slice yourself will suit you. | If the cake is being served at the table or used in a recipe, I want to choose a format that works for the occasion. This is the most important consideration for around 30% of consumers. |
The 280 g Peijnenburg pack listed by PLUS contains ten individual portions. That’s different from a small cake that you slice yourself.
As well as the weight, check the number of pieces and whether the cake is sliced, unsliced or individually wrapped.
A claim about wholegrain ingredients or no added sugars doesn’t, by itself, tell you how much sugar the exact variety contains. For example, the Netherlands Nutrition Centre gives 11.2 g of sugars for a 30 g slice of breakfast cake; don’t assume this applies to every pack.
Compare the nutritional information for the varieties you’re considering on the same basis, preferably per 100 g and per portion.
For a 285 g gluten-free Peijnenburg breakfast cake, Albert Heijn also lists lupin and milk as allergens present.
If you have an allergy, check the current ingredients list and warnings on the packaging of the variety you choose.
A general assumption about bakers’ salt tells you nothing about the ingredients in the breakfast cake you’re buying.
If iodised salt is relevant to your choice, check the ingredients list on that specific pack.
Always compare specific varieties within a brand or shop: weights, portions and ingredients can vary.
Peijnenburg offers breakfast cake varieties in different pack formats and with different ingredients.
Jumbo’s range includes own-brand and branded varieties in different weights.
Albert Heijn lists both its own-brand breakfast cake and Peijnenburg varieties.
PLUS lists a Peijnenburg pack of individual portions for anyone looking for ready-portioned pieces.
ALDI Netherlands lists an unsliced ginger breakfast cake from Koek & Bakker.
This is a 250 g pack for anyone looking for a smaller amount of breakfast cake. Work out how many portions you need for your family get-together and check the current label.
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The 250 g pack may suit you if you’re looking for a smaller amount for a family get-together; check whether it contains enough portions. The name Less Sugar-Free doesn’t, by itself, tell you how much sugar the cake contains. Check the nutritional information per 100 g and per portion.
When choosing, bear in mind that the cake contains rye and gluten. If you have an allergy, check the current label, including any warnings about nuts or milk.
No, don’t use that search term as a guide to quantity. Compare the net weight and number of portions: for example, a 280 g pack could contain one cake or a box of individually wrapped portions.
No, don’t assume this based on the product category when choosing a specific breakfast cake. If the type of salt used matters to you, check the ingredients list on the pack.
No, gluten-free doesn’t tell you anything about other allergens. For example, Albert Heijn lists lupin and milk in the 285 g Peijnenburg variety, so always read the label for the exact variety.
Follow the storage instructions on the pack you’ve bought. For a listed unsliced Peijnenburg breakfast cake, Albert Heijn recommends storing it in a dry, dark place. Also check the label for how to seal the pack once opened.
