Sliced wholemeal breakfast cake is a practical choice for a shared office snack tin, but ‘wholemeal’ on its own tells you nothing about the sugar content. So compare the nutritional information for the exact product. A variety labelled ‘no added sugars’ may be suitable if reducing sugars is your priority, provided its ingredients are appropriate for your workplace. Individually wrapped portions can be more convenient for snacks throughout the day.
You want to offer wholemeal breakfast cake and compare the figures per 100 g for the exact product. If you’re considering a variety labelled ‘no added sugars’, check which sweeteners it contains too. The Peijnenburg variety listed by Jumbo contains xylitol, which PLUS warns is unsuitable for pets.
You’re looking for slices that colleagues can easily take from a shared supply during a break. Jumbo and Albert Heijn list sliced wholemeal varieties. As well as checking the number of slices, compare sugars per portion, since ‘wholemeal’ doesn’t tell you how much sugar the product contains.
You’re mainly looking for portions that don’t all have to come from the same opened cake. Individually wrapped portions can be practical. For example, ALDI lists individually wrapped Koekhappers; check the nutritional information for the product separately from its packaging format.
First, decide what matters most for your office snack tin: the nutritional value of the breakfast cake, the convenience of sharing slices or serving snacks at different times. Then compare like with like, using the same units and the same product variety.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugars and fibre | Compare ‘of which sugars’ and fibre per 100 g for the exact variety; if you’re considering an alternative with sweeteners, check the ingredients too. | I want to choose a wholemeal breakfast cake based on its sugars and fibre rather than familiar flavour. For around 42% of consumers, nutritional value is the top priority. |
| Flavour and sharing | Check whether the cake is pre-sliced and how much each slice weighs; compare sugars per portion too. | If colleagues are sharing from a tin, I want familiar breakfast cake in slices that are easy to hand out. For around 33% of consumers, ease of sharing comes first. |
| Freshness and portions | Check whether portions are individually wrapped or how to store an opened cake. | For snack breaks throughout the day, I don’t want everyone to have to handle the same opened cake. Freshness and serving individual portions matter most to around 25% of consumers. |
According to Jumbo, the standard sliced Peijnenburg wholemeal variety contains 39 g of sugars and 5.1 g of fibre per 100 g. The proportion of wholemeal rye therefore doesn’t tell you how much sugar the cake contains.
Compare the sugars, fibre and portion size shown on the packaging of the exact products.
The Peijnenburg wholemeal variety with no added sugars listed by Jumbo contains xylitol. PLUS warns that this ingredient is unsuitable for animals and advises contacting a vet immediately if it is eaten.
Keep this variety out of pets’ reach and let colleagues who use the supply know that it contains this ingredient.
For the Peijnenburg wholemeal varieties consulted, storage in a sealed tin or container in a cool, dark, dry place is recommended to keep the cake moist.
Take only the slices you need from the packaging, then seal the rest straight away in a clean, dry tin.
An individually wrapped portion solves a serving issue, but on its own it tells you nothing about the amount of sugars or fibre.
Choose this format if you need individual portions, and check the ingredients, allergens and nutritional information for each product as well.
The differences below apply to the breakfast cakes listed, not to each brand’s full range. Always check the packaging of the variety you’re buying.
Jumbo lists both a standard sliced wholemeal breakfast cake and a sliced wholemeal variety labelled ‘no added sugars’.
Albert Heijn lists a 485 g sliced wholemeal breakfast cake, with 16 portions of 30 g.
The Jumbo Wholemeal Breakfast Cake described by Jumbo comes in a 280 g pack, with approximately 11 portions.
ALDI Netherlands lists a 485 g sliced wholemeal breakfast cake and a separate 485 g sliced zero breakfast cake under this brand.
These products offer two ways to serve breakfast cake at the office: an individually wrapped option and a sliced wholemeal breakfast cake for a shared tin. Check the current packaging before recording nutritional values or ingredients for your office supply.
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An option to consider if individual portions are a better fit for snack breaks throughout the day.
The product name lists a 250 g pack. Check the packaging to see how the portions are wrapped, and compare sugars and fibre only once the units for the nutritional values are clear. Don’t infer from the original product name that this breakfast cake is sugar-free.
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A sliced option for colleagues taking portions from a shared office tin.
The product name lists a 485 g pack. Check the units used for the nutritional values on the packaging before comparing sugars or fibre per portion. For allergen information, refer to the label on the exact pack.
No. Jumbo lists 39 g of sugars per 100 g for the standard sliced Peijnenburg wholemeal variety, and 4.9 g per 100 g for the wholemeal variety with no added sugars. So compare the nutritional information for the exact variety rather than relying on the word ‘wholemeal’.
Store the opened cake in a clean, airtight tin or container in a cool, dark, dry place. This storage advice is given for the Peijnenburg wholemeal varieties consulted to keep the cake moist; reseal the supply after each use.
Keep breakfast cake containing xylitol out of dogs’ reach. The Peijnenburg wholemeal variety with no added sugars described here contains this ingredient. PLUS warns that it is unsuitable for animals and advises contacting a vet immediately if it is eaten.
No. The definition of baker’s salt doesn’t mean that it is used in every breakfast cake. The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods defines baker’s salt as iodised table salt used to make bread and other baked goods. If this is relevant to your choice, check the ingredients of the specific breakfast cake.
