Who is this choice for?

Office managers who top up the biscuit tin

If you put out breakfast cake regularly, pack size and the shape of the slices matter. Do they suit how quickly the stock is used?

Teams who want to help themselves to slices or take them away

Sliced breakfast cake is handy for a shared biscuit tin. Individually wrapped portions are another option when colleagues want to take a sealed portion with them; ALDI Netherlands also lists breakfast cake in individual packs.

Shoppers checking labels for colleagues

If you’re catering for a mixed group, check the allergen declaration for the specific breakfast cake. For example, the Bolletje naturel listed by PLUS contains rye, wheat and lupin, and may contain nuts.

What should you look for when choosing?

First, decide how the breakfast cake will be shared and how often the tin will be topped up. Then check whether the label for each variety is suitable for the people who’ll be eating it.

What to consider What to check when buying Who it matters most to
Stock and pack size Check the pack weight and whether the breakfast cake is sliced. ALDI Netherlands and Albert Heijn both list a 485 g sliced wholemeal variety. If I top up the tin often, I want to choose a pack that suits how quickly it’s used. For around 50% of consumers, pack size is said to be the main consideration.
Slices or portions Choose between a sliced pack for a shared tin and individually wrapped portions to take away. Jumbo lists, among other options, a Peijnenburg pack with 10 portions of 28 g. If colleagues take slices with them, I want to be able to hand them out in sealed packs. Convenience is said to be the top priority for around 30% of consumers.
Ingredients and allergens Read the current ingredients list and allergen declaration, and check the nutrition information per 100 g or per portion if needed. If not everyone can eat the same ingredients, I want to know which variety is suitable before filling the tin. For around 20% of consumers, label requirements are said to be the main concern.

Common mistakes

  • Choosing a pack size without considering how quickly it’ll be used

    An opened pack should suit how quickly colleagues eat the breakfast cake. If it’s used slowly, it’s also important to consider how to store it after opening.

    Check the weight and follow the storage instructions on the pack you choose.

  • Choosing individual portions as the default

    A sealed portion is handy to take away, but it means extra individual packaging. Pre-sliced portions are just as easy to pick up from a shared kitchen.

    Choose the pack format based on where colleagues will eat the breakfast cake and how it’ll be handed out.

  • Filling a shared tin without checking the label

    Breakfast cakes vary in their ingredients and allergens. According to PLUS, Bolletje naturel contains rye, wheat and lupin, among other ingredients; the gluten-free Peijnenburg variety listed by Albert Heijn contains lupin and milk.

    Read the current allergen declaration for every variety you choose, and keep products with specific labelling requirements separate from the shared tin.

Brands to consider

Koek & Bakker

ALDI Netherlands lists sliced wholemeal breakfast cake and a sliced zero variety, both in 485 g packs.

  • The sliced wholemeal variety suits a tin where colleagues help themselves to a slice.
  • Check which variety is available at your local store and read the label on that pack.

AH

Albert Heijn lists sliced breakfast cake in naturel, wholemeal and zero varieties, all in 485 g packs.

  • The same pack size makes it easy to compare the ingredients and nutrition information for these varieties.
  • A variety’s name is no substitute for checking the ingredients list and nutrition information on the pack.

Peijnenburg

Jumbo lists, among other options, a 550 g pack of sliced naturel breakfast cake and naturel in 10 individual portions of 28 g.

  • You can choose a pack format to suit a shared tin or portions to take away.
  • Check the ingredients and allergens for each variety; Albert Heijn also lists lupin and milk in its 285 g gluten-free variety.

Bolletje

PLUS lists Bolletje naturel as sliced breakfast cake in a 500 g wrapper.

  • An option if your office stock calls for sliced naturel breakfast cake.
  • According to PLUS, this variety contains rye, wheat and lupin, and may contain nuts.

GIJS

PLUS lists GIJS ontbijtkoek parelkandij in a 400 g pack, with 15% sugar crystals according to the ingredients list.

  • A flavour option for a tin where breakfast cake with sugar crystals is also welcome.
  • According to PLUS, this variety contains rye and wheat, and may contain nuts.

Breakfast cake for a shared biscuit tin

This sliced breakfast cake is an option for an office biscuit tin where colleagues can help themselves to a slice. Check the ingredients and allergens on the pack before sharing it with a group.

g'woon sliced breakfast cake, 485 g

g'woon sliced breakfast cake 485 g

Sliced breakfast cake for a shared tin. The pack weighs 485 g; check the current ingredients and allergens before offering slices to colleagues.

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Frequently asked questions

What pack size is suitable for an office biscuit tin?

Choose a pack size to suit how often the tin is topped up and how quickly the breakfast cake is used. ALDI Netherlands and Albert Heijn list sliced wholemeal breakfast cake in 485 g packs; also check the storage instructions for the pack you choose.

When are individually wrapped slices useful?

Individual portions are handy when colleagues want to take a sealed slice with them or when the stock is used slowly. Pre-sliced portions are also easy to pick up from a tin in a shared kitchen; Jumbo lists both pack formats for Peijnenburg naturel.

Is ordinary breakfast cake gluten-free?

Don’t assume so: the regular Bolletje and GIJS breakfast cakes listed by PLUS contain rye and wheat. If you need gluten-free breakfast cake, check both the explicit gluten-free labelling and the other allergens on the current label. For example, the gluten-free Peijnenburg variety listed by Albert Heijn contains lupin and milk.

How should I store opened breakfast cake at the office?

Follow the storage instructions on the specific pack and seal it properly after use. PLUS advises that the listed Bolletje naturel should be kept sealed after opening.