Who are these pack formats for?

Lunch-pack coordinators

You hand out breakfast cake to different colleagues and want portions they can take with them without needing to cut them. For example, Peijnenburg lists ten individually wrapped slices, each weighing 28 g; check whether other products are also individually wrapped.

Office supply managers

You let colleagues help themselves to breakfast cake from a shared supply. In that case, the number of usable portions, the size of the cake and how to store it after opening all matter.

Buyers checking labels for colleagues

You want to know which ingredients and allergens are in the exact variant you choose. Also compare the nutritional information per portion if portion sizes or product claims differ.

What should you consider when choosing?

First decide whether each colleague needs a portion they can take away, or whether the breakfast cake will stay at the office. Then compare the portion size and label of the variants that suit the way you plan to hand them out.

What to consider What to check when buying Who it matters most to
Portable portions Check how many portions are in the pack, how many grams each portion weighs and whether each one is individually wrapped. When I hand out lunch packs, I want colleagues to be able to take their breakfast cake with them without cutting it or opening a shared pack. For around 42% of consumers buying for the office, ease of distribution comes first.
Shared supply Compare the weight and the number of usable portions; also check the storage instructions for the pack you choose. When the breakfast cake stays in the office kitchen, I want to be able to divide up the supply and store the opened pack. Around 33% of consumers give this need the highest priority.
Ingredients and nutritional information Read the ingredients, allergen information and nutritional values per portion on the current packaging. For a pack shared with different colleagues, I want to know what the chosen variant contains. Checking the label is the most important consideration for around 25% of consumers.

Common mistakes

  • Counting pieces without checking the weight per portion

    A pack with six bars, a pack with ten slices and one large cake do not provide the same portion size. This matters if each lunch box needs to contain a set portion.

    Check both the number of pieces and the weight of each one. Decide in advance whether you want to hand out small slices or larger bars.

  • Treating the name Zero as complete nutritional information

    A product name does not tell you how much sugar a portion contains or which allergens are present in that variant.

    Read the nutritional table per portion and the ingredients and allergen information on the current packaging.

  • Assuming one variant’s label applies to the whole brand

    Ingredients and allergens can vary between variants. Jumbo lists rye and wheat in its Ontbijtkoek Naturel 6 Stuks, while Peijnenburg also notes that milk and certain nuts may be present in its individually wrapped plain slices.

    Check the packaging of the exact variant you are handing out with every delivery, and keep the information available for colleagues.

Brands and own-label options compared

Peijnenburg

A brand to consider if individually wrapped slices suit your lunch packs.

  • For its plain 10-pack, Peijnenburg lists ten individually wrapped slices weighing 28 g each.
  • For this variant, Peijnenburg lists rye flour and notes that milk, hazelnuts, almonds and other cereals containing gluten may be present; check the current label.

Jumbo

An own-label option to compare if six set portions suit the number of lunch packs you need.

  • Jumbo lists a 330 g pack containing six portions for its Ontbijtkoek Naturel 6 Stuks.
  • According to Jumbo, this variant contains rye and wheat and may contain barley and oats; don’t assume the same applies to other variants.

Koek & Bakker

A brand to consider if you want a larger pre-sliced cake for a shared supply.

  • ALDI describes its Gesneden Ontbijtkoek Zero as a 485 g pre-sliced pack.
  • Don’t use the name Zero as a substitute for checking the product’s nutritional table and allergen information.

Snelle Jelle

A brand to consider if larger bars, rather than small slices, suit your lunch packs.

  • Jumbo lists a 585 g pack and a 65 g portion for its Krachtige Kruidkoek Groot Megapack.
  • For that portion, Jumbo lists 198 kcal and 26 g of sugars. Compare the portion size with what you actually want to hand out.

Tastino

A Lidl own-label option to compare if you need a larger breakfast cake for a shared supply.

  • Lidl has listed Tastino breakfast cake in weights ranging from 465 to 550 g.
  • For the variant you choose, check the number of portions, the packaging and the storage instructions.

Breakfast cake at Joybuy

These two packs are worth considering if you’re looking for set portions for office lunch packs. Before buying, focus on the weight per portion and check whether the pieces are individually wrapped if colleagues will take them away.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Consider this pack if you want to hand out breakfast cake in set portions. The product weighs 250 g; check the current packaging for the weight of each portion, its nutritional values, and the ingredients and allergens listed. Don’t infer nutritional information from the variant name.

View at Joybuy
g'woon Breakfast Cake, 6 pieces

g'woon Breakfast Cake, 6 pieces

Six pieces are easy to count when you’re buying for several lunch packs. Before using them in individual lunch boxes, check the weight of the pack you choose and of each piece, and whether each piece is individually wrapped. Also read the current ingredients and allergen information.

View at Joybuy

Frequently asked questions

Are individually wrapped slices or one large pre-sliced cake more convenient for office lunch packs?

Individually wrapped slices are more convenient if colleagues will take their portion with them and you want to hand them out without cutting anything. A large pre-sliced cake works well for a shared office supply, provided you can store the opened pack and distribute the slices.

How big is a small portion of breakfast cake?

It varies by product: Peijnenburg lists slices weighing 28 g each for its plain 10-pack. If you’re putting together lunch boxes with set portions, use the weight shown on the packaging of the variant you choose.

How should I store breakfast cake for the office?

Follow the storage instructions on the packaging you choose. Jumbo says its Ontbijtkoek Naturel 6 Stuks should be stored in a cool, dry place; for a shared cake, you’ll also need to consider how to store it after opening.

Which allergens should I check for a shared lunch pack?

Read the allergen information for the exact variant you’re handing out. The Netherlands Food and Consumer Product Safety Authority describes the labelling of fourteen allergens; for its Ontbijtkoek Naturel 6 Stuks, Jumbo lists rye and wheat, among other ingredients, and notes that barley and oats may be present. Other variants may differ.

How can I tell whether breakfast cake contains iodine?

Check the information for the specific product or ask the manufacturer which salt was used. A general reference to baker’s salt won’t tell you which ingredients are in the breakfast cake you’ve chosen.