Who is this choice relevant to?

Office teams looking for a generous slice

You want breakfast cake that makes a clearly defined portion in the tin. The listed weight per slice can help you choose, but it doesn’t tell you how thick the slice is.

People managing shared office supplies

You want colleagues to be able to take a slice without touching the rest of the cake. Individually wrapped slices offer a different format from an opened, pre-sliced cake.

Shoppers who want to compare labels

When buying for a shared supply, you pay attention to fibre, sugars, sweeteners and allergens. Compare the nutritional information and ingredients for the exact variant.

What should you look for when choosing?

First decide whether slice size or easy sharing from a communal supply matters most. Then compare the labels of the variants that suit your needs.

What to consider What should you check? Who is this most important for?
Generous slice size Check the weight per slice and the number of slices. If physical thickness is crucial, ask about the dimensions. I want to put a generous slice in the tin, but the word XL alone doesn’t help me choose. Around 40% of consumers would put slice size first.
Sharing and storage Choose between individually wrapped slices and a sliced cake in a clean, airtight tin; follow the storage advice on the packaging. When several colleagues are sharing the same supply, I want to minimise how much the remaining slices are handled. Around 30% of consumers would prioritise how the cake is served.
Nutritional information and allergens Check the ingredients, allergens, sweeteners and nutritional values per 100 g or per portion for each variant. I want to know which breakfast cake suits my colleagues’ preferences around sugar, fibre or allergens. For around 30% of consumers, the label would be their most important guide.

Common mistakes

  • Assuming XL means a set slice thickness

    Albert Heijn lists the pack weight and number of slices for Peijnenburg Ontbijtkoek naturel gesneden XL. This information doesn’t tell you how thick each slice is.

    Compare the listed portions, and look at the slice itself if thickness is what will determine your choice.

  • Leaving out an opened cake without a storage routine

    A shared tin needs a serving and storage routine that works for your team. Jumbo advises keeping its plain sliced breakfast cake in a closed tin after opening.

    Use a clean, airtight tin and follow the storage advice on the packaging you buy. Choose individually wrapped slices if you want to avoid handling the rest of the supply.

  • Assuming ‘no added sugars’ means ‘sugar-free’

    A variant with no added sugars may still contain naturally occurring sugars and sweeteners. Ingredients and allergens also vary between breakfast cakes.

    Check the nutritional information and allergen details on the exact pack, even if the front mentions sugar.

  • Assuming breakfast cake contains iodine because of baker’s salt

    Information about baker’s salt in bread doesn’t prove that a particular breakfast cake contains iodine. The Netherlands Nutrition Centre also says that bread doesn’t have to be made with baker’s salt.

    For breakfast cake, rely on the information for the exact product rather than making assumptions about the salt used.

Brands to consider

Bolletje

The sliced breakfast cake is worth considering if a generous slice is your main priority.

  • Jumbo lists Bolletje Ontbijtkoek Gesneden 500 g at around 36 g per slice and describes the slices as generously cut.
  • The weight of a slice doesn’t tell you its thickness. This variant contains rye, wheat and lupin.

Peijnenburg

The range includes a variety of sliced options and individually wrapped portions.

  • According to Peijnenburg, the plain 10-pack contains ten individually wrapped slices weighing 28 g each.
  • Individual wrapping doesn’t indicate slice thickness; check the ingredients and allergens for each variant.

AH

The range includes sliced breakfast cake in several varieties, including XL and zero options.

  • Albert Heijn lists Peijnenburg Ontbijtkoek naturel gesneden XL as a 455 g pack containing 16 slices.
  • The XL label doesn’t confirm a specific slice thickness. Check the nutritional information separately for other variants.

Jumbo

The sliced variants reviewed include plain options and a variety with no added sugars.

  • Jumbo Naturel Ontbijtkoek Gesneden 475 g comes with advice to store the cake in a closed tin after opening.
  • According to the product information, the variety with no added sugars contains sweeteners; compare the label for the variant you choose.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Can you tell that breakfast cake labelled XL is thicker?

Not from that label alone. For Peijnenburg Ontbijtkoek naturel gesneden XL, Albert Heijn lists a weight of 455 g and 16 slices, but that doesn’t establish the physical thickness of each slice. Check the product itself if that measurement matters to you.

How should you store opened breakfast cake at the office?

Follow the storage advice on the packaging you buy. Jumbo advises keeping its plain sliced breakfast cake in a closed tin after opening; choose a clean tin with a secure lid.

Is breakfast cake with no added sugars also sugar-free?

No. This label doesn’t mean the product contains no naturally occurring sugars. Check the nutritional information per 100 g or per portion, and see whether the variant you choose contains sweeteners.

Can you assume breakfast cake contains iodine because of baker’s salt?

No. Information about baker’s salt in bread doesn’t confirm what’s in a particular breakfast cake. The Netherlands Nutrition Centre also says that bread doesn’t have to be made with baker’s salt, so base your choice of breakfast cake on the information for the exact product.