Who is this relevant to?

People who pair a snack with a meal after exercise

You’re looking for something you can eat straight after exercise, but don’t see the cake as a replacement for a meal that also contains protein. Voedingscentrum recommends having a regular meal after exercise.

People who want to avoid added sugars

You’re looking for breakfast cake with no added sugars and want to know what sugars and sweeteners it may still contain. According to Voedingscentrum, products making this claim may contain naturally occurring sugars.

People who want to take a single portion with them

You’re travelling on after exercise and would rather take one individually wrapped slice than a whole sliced cake. Peijnenburg makes a variety with individually wrapped slices.

What should you look for when choosing?

What to consider What to check before buying Who it matters to
Protein alongside the cake Check the protein per slice and decide whether the cake will be part of a meal that also contains protein. The Peijnenburg slice described here weighs 28 g and contains 0.9 g of protein. After an intense workout, I want to pair the cake with a meal that also provides protein, rather than have it as a complete meal; this combination is the top priority for around 45% of consumers.
Sugars and ingredients Compare the ‘of which sugars’ figure per 100 g and check the ingredients list for sweeteners. The Peijnenburg variety described here lists 4.9 g of sugars per 100 g and contains xylitol. I want a cake with no added sugars after exercise, but I also want to know how much sugar it contains; around 33% of consumers prioritise avoiding added sugars.
Taking it with you and portioning Check the number of slices, the weight per slice and whether they’re individually wrapped. The Peijnenburg pack described here contains eight 28 g slices. If I’m travelling straight from the gym, I want to take one portioned slice with me rather than pack a whole cake; portability is the main priority for around 22% of consumers.

Pitfalls to avoid when comparing

  • Assuming ‘no added sugars’ means ‘sugar-free’

    The Peijnenburg variety described here lists 1.4 g of sugars per slice. According to Voedingscentrum, products with no added sugars may still contain naturally occurring sugars.

    Check the ‘of which sugars’ figure per 100 g, and consider how much you’ll actually eat.

  • Having the cake as a complete post-workout meal

    A 28 g slice of the Peijnenburg variety described here contains 0.9 g of protein. Voedingscentrum recommends having a regular meal after exercise.

    Decide whether the cake is a snack or part of that meal, and consider what else you’ll be eating with it.

  • Overlooking the xylitol and number of slices

    The Peijnenburg variety described here contains xylitol. The product information warns that excessive consumption may have a laxative effect and that xylitol is not suitable for animals.

    Check the ingredients and keep cake containing xylitol out of reach of pets. If a pet has eaten any, contact a vet straight away.

  • Comparing nutritional values for different portion sizes directly

    A figure per slice can give a different impression if the slices don’t weigh the same.

    As Voedingscentrum recommends, compare similar breakfast cakes per 100 g first, then check the weight of the portion you want to eat.

Brands and supermarket own-label options

Peijnenburg

Peijnenburg makes breakfast cake with no added sugars, including a wholegrain variety and a pack of individually wrapped slices.

  • Jumbo lists 17 g of fibre, 52 g of carbohydrates and 3.4 g of protein per 100 g for Peijnenburg Naturel with no added sugars.
  • These figures apply to the Naturel variety mentioned, not automatically to the wholegrain version. The Naturel variety also contains sugars and xylitol.

AH

AH Ontbijtkoek zero sliced is an own-label option to consider alongside a branded variety.

  • Albert Heijn notes that product information, including nutritional values and allergen information, may change.
  • So check the packaging of the variety you choose; don’t assume what it contains based on the word ‘zero’.

PLUS

PLUS lists its own sliced Ontbijtkoek Zero in a 485 g pack.

  • The stated weight helps distinguish this pack from individually wrapped slices.
  • For a meaningful comparison, check the nutrition table and ingredients on the pack you choose.

Lidl

Lidl describes its 485 g Ontbijtkoek zero as a supermarket product.

  • The product format and pack size are listed.
  • Check the ingredients and nutritional values in store before comparing this cake with another variety.

Breakfast cake on Joybuy

Related products will be available soon.

Frequently asked questions

Does ‘no added sugars’ mean the same as sugar-free?

No. According to Voedingscentrum, a product with no added sugars may still contain naturally occurring sugars. Check the ‘of which sugars’ figure in the nutrition table, both per 100 g and per slice.

Can breakfast cake replace a meal after exercise?

Not if you’re also looking to get some protein from that meal. The Peijnenburg slice described here weighs 28 g and provides 0.9 g of protein; Voedingscentrum recommends having a regular meal after exercise. So think of the cake as a possible snack or part of what you eat, rather than as a complete meal in itself.

What should I do if my pet eats breakfast cake containing xylitol?

Contact a vet straight away. The product information for the Peijnenburg variety described here says that it contains xylitol and is not suitable for animals; keep the cake out of their reach.

Does breakfast cake always contain iodine-enriched baker’s salt?

You can’t tell from the product category alone. Voedingscentrum says that bakers aren’t required to use baker’s salt. Check the packaging or ask the manufacturer if the type of salt used is important to your choice.