If you want to cut your own thick slices
If you’re putting together a snack board and want to choose the thickness of each slice, an unsliced breakfast cake gives you that flexibility. PLUS, for example, offers an unsliced plain variety.
Which type of breakfast cake is right for you?
If you want to serve portions quickly
If you don’t want to spend New Year’s Eve slicing breakfast cake, pre-sliced portions are convenient. Peijnenburg lists 18 slices in a 550 g pack of its Naturel Gesneden variety. PLUS also offers a pre-sliced plain variety.
If you compare food labels
If sugars, fibre, sweeteners or allergens affect your choice, check the specific variety. For example, a gluten-free label doesn’t tell you whether other allergens are present.
What should you look for when choosing?
First decide whether you want to cut your own thick slices or serve portions straight away. Then compare the labels of the varieties that suit your preference.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Slice thickness and serving | Check whether the cake is sliced or unsliced. Choose unsliced if you want to decide the thickness yourself. | I want to cut firm slices for a snack board, or serve portions without having to slice anything. Around 44% of consumers prioritise this choice. |
| Sugars, fibre and sweeteners | Compare the nutritional information per 100 g and check the ingredients list for sweeteners. | When comparing varieties, I want to know how much sugar, fibre and how many sweeteners they contain. For around 33% of consumers, comparing labels matters most. |
| Gluten and other allergens | Read the current ingredients and allergen information for your chosen variety, even if it’s labelled gluten-free. | I need to check first whether a variety meets my allergen requirements; how it’s served comes second. Around 23% of consumers prioritise this check. |
Common mistakes
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Assuming pre-sliced means extra thick slices
Pre-sliced breakfast cake gives you individual portions, but the label alone doesn’t tell you whether the slices are thick enough for your liking.
If you definitely want thick slices, choose an unsliced cake and cut it yourself. If convenience matters more, check the slices in a pre-sliced variety.
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Assuming no added sugar means sugar-free
Jumbo lists 5.8 g of sugars per 100 g for the Zero variety reviewed, despite it having no added sugar. This variety also contains sweeteners.
As well as checking the claim on the front, read the nutritional information, ingredients and any warnings on the packaging.
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Overlooking other allergens in gluten-free products
The gluten-free Peijnenburg breakfast cake listed by PLUS contains milk and lupin. So a gluten-free label doesn’t answer every question about allergens.
Check the full allergen information on the pack you buy.
Brands compared
Peijnenburg
Peijnenburg offers both pre-sliced breakfast cake and a separate gluten-free variety. Compare the details on each pack, as the format and allergen information differ.
- Peijnenburg lists 18 slices in 550 g for its Naturel Gesneden variety.
- The unsliced gluten-free variety listed by PLUS contains milk and lupin.
Jumbo
Jumbo offers a pre-sliced breakfast cake variety with no added sugar. For this variety, the ingredients and nutritional information are key to making a comparison.
- Jumbo lists 5.8 g of sugars and 17.4 g of fibre per 100 g for the Zero variety reviewed.
- This variety contains sweeteners; also read the product-specific warning about excessive consumption.
PLUS
PLUS offers plain breakfast cake both pre-sliced and unsliced. This makes it easy to choose between serving it straight away and cutting slices to your preferred thickness.
- The pre-sliced variety weighs 485 g; the unsliced variety weighs 550 g.
- You’ll need to slice the unsliced variety yourself before serving.
Koek & Bakker
ALDI lists a pre-sliced wholemeal breakfast cake from Koek & Bakker. It’s a good fit if you want to serve slices without any cutting.
- ALDI lists a 485 g pack with pre-sliced portions.
- Check the current packaging for nutritional values and allergen information.
Breakfast cake on Joybuy
This pre-sliced breakfast cake is an option if you want portions ready to serve on New Year’s Eve without having to slice them yourself. If you’re after extra-thick slices, an unsliced cake gives you more flexibility.
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g'woon wholemeal breakfast cake, pre-sliced, 485 g
A good choice if you want to serve individual slices without cutting them yourself.
The pack contains 485 g. If you want extra-thick slices or need to consider allergens, check the slice thickness and the latest packaging information before choosing.
Frequently asked questions
How can I make thick slices of breakfast cake for New Year’s Eve?
Choose an unsliced breakfast cake and cut it to your preferred thickness. A pre-sliced pack saves you the effort, but you can’t choose the thickness of each slice.
Does breakfast cake with no added sugar contain no sugars?
No. Jumbo lists 5.8 g of sugars per 100 g for the Zero variety reviewed, despite it having no added sugar. Check the ingredients too: this variety contains sweeteners.
Is gluten-free breakfast cake also free from other allergens?
Not necessarily. The gluten-free Peijnenburg variety listed by PLUS contains milk and lupin. So check the full allergen information on the pack you choose.