A large pack of own-brand breakfast cake is a good choice if you’re planning several occasions to eat it around New Year, can slice it yourself and will use the whole pack. Choose pre-sliced cake or bars if sharing or taking it with you matters more. If you have specific requirements around sugar or gluten, always check the information on the exact packaging rather than relying on the convenience of a particular pack format.
If you want to have breakfast cake ready for several breakfasts, coffee breaks or snacks around New Year, a larger pack is practical if you’ll use all of it. Don’t just check the pack size: look at the weight and whether the cake is pre-sliced.
A no added sugar option may suit a particular preference, but that doesn’t mean the breakfast cake contains no sugars. Compare the nutritional information per 100 g for the options you’re considering.
Pre-sliced cake or individually wrapped portions mean less preparation when you have guests or are heading out. If you need a gluten-free option, check that separately: convenient portions or a ‘zero’ label don’t tell you whether a product is suitable for a gluten-free diet.
When choosing breakfast cake for New Year, decide what matters most to you: enough for several occasions, the nutritional information, easy sharing or a clear gluten-free label. Then check the details for the exact product on its packaging.
| What to consider | What to check | Especially useful if |
|---|---|---|
| Enough for several occasions | Check the weight in grams and consider whether you’ll use a large pack, which may be unsliced. | You want breakfast cake ready for different occasions, so the pack needs to suit what you’ll actually eat. Around 46% of consumers put having enough in stock first. |
| Sugars and fibre | Compare the nutritional information per 100 g, including sugars and fibre, and read the ingredients list. | You want to choose based on what’s actually in the product, not just the word ‘zero’ on the label. This nutritional choice matters most to around 27% of consumers. |
| Easy to share | Check whether the cake is unsliced, pre-sliced or individually wrapped. | You want slices ready for guests or to take with you, without having to cut them at the time. Around 18% of consumers prioritise this convenience. |
| Gluten-free suitability | Look for a clear gluten-free label and check the allergen information for the exact product. | You need a gluten-free option, so your chosen breakfast cake must be explicitly suitable. This is a priority for around 9% of consumers. |
These labels mean different things. PLUS states that its Zero breakfast cake contains 0 g of added sugars, but also 4.9 g of sugars per 100 g.
Check both the no added sugars claim and the sugars per 100 g in the nutritional information for the product you want to buy.
A plain, wholemeal or zero label doesn’t confirm that a product is suitable for a gluten-free diet. If you need a gluten-free option, don’t choose based on the product name alone.
Choose a product explicitly labelled gluten-free and check the allergen information on the exact packaging.
PLUS offers plain breakfast cake, a Zero option and breakfast cake bars.
The range includes regular breakfast cake and a separate option labelled gluten-free.
AH Ontbijtkoek is an own-brand option in a 600 g pack.
This ALDI label includes a listed 485 g pack of pre-sliced Zero breakfast cake.
Peijnenburg offers pre-sliced plain breakfast cake and a pre-sliced wholemeal option with no added sugars.
Tastino is a Lidl label with breakfast cake in its range.
This pre-sliced wholemeal breakfast cake is a good choice if you want a pack for several occasions and slices you can serve without cutting. You can weigh up separately whether the pack fits your budget.
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For anyone who wants slices of breakfast cake ready to serve without having to cut them.
The pack contains 485 g. If it’s relevant to your choice, check the allergen information on the packaging.
A large pack is a good choice if you need several slices around New Year and will use the whole pack. If quick sharing or taking it with you matters more, look for pre-sliced or individually wrapped breakfast cake and check how much the pack contains.
No. PLUS states that its Zero option contains 0 g of added sugars and 4.9 g of sugars per 100 g; Peijnenburg also states that its wholemeal option with no added sugars contains 4.9 g of sugars per 100 g. Check the nutritional information for the exact option.
Regular breakfast cake isn’t automatically gluten-free. If you need a gluten-free option, choose one explicitly labelled gluten-free, such as the separately listed Jumbo Lekker Vrij van Gluten Ontbijtkoek, and check the packaging.
The rules on the use of baker’s salt don’t mean that it does. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through baker’s salt, but this doesn’t confirm what’s in any particular breakfast cake. Check the packaging or ask the manufacturer.
Follow the storage instructions on the packaging for the exact option. PLUS says to store its plain breakfast cake in a cool, dark, dry place; for its breakfast cake bars, PLUS advises storing them in a cool, dry, dark place.
