If you’re sharing a few portions between two people and want to avoid leftovers, look for a smaller multipack, such as one containing six individually wrapped pieces. If you also want to set aside portions for several lunchboxes, a larger pack of individually wrapped slices may be more practical. Compare the number and weight of the pieces, and check the ingredients and allergen information for the variant you choose.
If you’re sharing a few portions between two people around Valentine’s Day, a smaller pack of individual pieces may suit you better than a large cake. For example, ALDI lists six individually wrapped pieces for Goud Gebakken Koekhappers.
If you want to set aside portions for different days without having to cut them yourself, look for individually wrapped pieces and check the weight of each one. Peijnenburg lists ten individually wrapped 28 g slices in its plain 10-pack.
If you’re comparing sugars, fibre, ingredients or allergens, check the nutritional information for the exact variant. A claim about no added sugars doesn’t, by itself, tell you what other ingredients or allergens a product contains.
First, decide how many portions you want to share and save for later. Then check whether individual wrappers matter to you, and read the nutritional information on the pack you’re considering.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Number of portions | Count the pieces and check the weight of each one; a larger pack may leave you with more than you need. | When sharing between two, I don’t want to open or store more portions than I’ll use later. For around 31% of consumers, getting the right amount comes first. |
| Individual wrappers | Check whether the pack says ‘individually wrapped’ and whether it contains slices or bars. | If I’m putting portions in lunchboxes after sharing, I don’t want to have to wrap each slice again. For around 31% of consumers, convenience is the main priority. |
| Nutritional information and allergens | Read the ingredients, sugar and fibre information per portion, along with the allergen information for the variant you’ve chosen. | If I’m putting out a variant for others, I want to know what’s in it and which allergens are listed. For around 23% of consumers, checking this is the most important consideration. |
| Portioning it yourself | Check whether the cake is already sliced and how to store the pack once it’s open. | At home, I’d rather cut the slices myself and keep the rest of the cake together than use individual wrappers. For around 15% of consumers, this preference for a particular type of packaging determines what they buy. |
These claims don’t mean the same thing. Peijnenburg lists naturally occurring sugars and xylitol in its Tussendoor Noten variant. Peijnenburg says that eating too much of this variant may have a laxative effect.
Read the full ingredients list, nutrition table and any warnings before choosing this variant.
Ingredients and allergens vary by product. The Peijnenburg plain portion pack shown by PLUS contains rye and states that it may also contain milk, hazelnuts and almonds, among other things.
Check the ingredients and ‘may contain’ information on the pack you’re actually using, especially if you’re sharing portions with others.
Worth considering if you want to compare individually wrapped slices with a larger cake. Peijnenburg lists ten 28 g slices in its plain 10-pack.
Jumbo’s own-brand range gives you a point of comparison if you’re considering a larger pre-sliced cake or a pack of six, as well as multipacks.
This brand, listed by ALDI, is worth considering if you’re looking for a pack with a smaller number of individual pieces.
You could include this 250 g Snelle Jelle Breakfast Cake pack when weighing up options for sharing and saving some for later. Check the pack to see how many portions it contains, how they’re wrapped and which ingredients are listed.
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Consider this pack if you want to share portions of cake and perhaps save some for later. The product name gives the weight as 250 g; check the number of pieces and the weight per piece on the pack before portioning it.
Treat ‘Less Sugar-Free’ as part of the product name, not as a confirmed nutritional claim. Read the nutritional information and ingredients for this variant before comparing it with other products.
Yes. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed in the ingredients list on prepacked foods. Check the pack you’re using: the Peijnenburg plain portion pack shown by PLUS contains rye and also states that it may contain milk and nuts, among other things.
No. Peijnenburg lists naturally occurring sugars and xylitol in its Tussendoor Noten variant. So read the nutritional information and ingredients for the specific variant, not just the wording on the front of the pack.
No. The Netherlands Food and Consumer Product Safety Authority says iodine compounds may be present in bread and other bakery products when baker’s salt is added; this doesn’t tell you whether they’re in a particular breakfast cake. If it matters to your choice, check the ingredients on the pack you’ve chosen.
No. Consider breakfast cake as a product with its own ingredients and nutritional values, rather than an automatic everyday choice. The Netherlands Nutrition Centre also suggests vegetables, fruit, unsalted nuts and wholemeal bread as snacks for children aged 4 to 12.
