Individually wrapped portions are handy for lunchboxes and sharing out, while a larger sliced or unsliced cake is better if you want to cut your own portions. When comparing multipacks, check both the number of pieces and the weight of each one. If you prefer less sugar or need to check for allergens, look at the nutritional information and ingredients for the specific variant.
If you don’t want to cut the cake or portion it out on the spot, look for individually wrapped slices or bars. Albert Heijn lists ten individually wrapped 28 g slices in its Peijnenburg Naturel 10-pack; ALDI describes its koekhappers as six individually wrapped pieces.
If you’re planning to serve snacks on several occasions, the number of pieces and the weight of each one matter more than the pack size alone. A 28 g slice and a 65 g bar are different-sized portions, even if they’re both in a multipack.
If you’re keeping an eye on sugars, fibre or particular ingredients, compare the nutritional information per 100 g and per portion. If you need to avoid an allergen, check the allergen statement for the variant you’ve chosen; claims on the front of the pack don’t tell the whole story.
First, decide whether you need portions that can be taken with you without cutting. Then check the portion size and the packaging information that matters for your choice.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Individual portions | Check whether each piece is individually wrapped and how many grams it weighs. | If I’m putting cake in a lunchbox or handing out individual portions, I don’t want to have to cut it first. Around 36% of consumers prioritise this convenience. |
| Stocking up and portion size | Compare the number of pieces, the total weight and the weight per portion. | If I’m stocking up on snacks, I want to know how many portions I’ll have for the occasions I need them. Around 27% of consumers prioritise having the right amount in stock. |
| Sugars, fibre and sweeteners | Read the nutritional information per 100 g and per portion, and check the ingredients and any warnings. | If I’m choosing between a plain variant and one with less sugar, I also want to take fibre and the sweeteners used into account. This is the main consideration for around 27% of consumers. |
| Allergens and dietary requirements | Check the allergen statement and any cross-contamination warning on the current packaging. | If I need to avoid certain ingredients, I want to know whether this specific variant is suitable. Around 10% of consumers prioritise this check. |
According to Albert Heijn, the Peijnenburg Naturel 10-pack contains ten 28 g slices, while the AH Kruidkoekreep naturel 6-pack contains six 65 g portions. So the number of pieces doesn’t tell you how large each snack is.
Compare the number of pieces and the grams per piece before choosing a size for lunchboxes or sharing out.
Albert Heijn lists xylitol in the AH Kruidkoekreep zero and warns that excessive consumption may have a laxative effect. The bar also contains rye and cereals containing gluten.
As well as the nutritional information, read the ingredients, allergens and usage warnings for the variant you’ve chosen.
The Voedingscentrum’s category data for ordinary breakfast cake and breakfast cake with less sugar differ in both sugars and fibre. These figures aren’t nutritional values for every individual branded product.
For the packs you’re considering, compare sugars, fibre and salt per 100 g and per portion.
For the gluten-free Peijnenburg breakfast cake it reviewed, PLUS lists lupin and milk. A gluten-free claim doesn’t say anything about these ingredients.
Check the current allergen statement on the specific pack, even if the product name mentions a dietary feature that suits you.
Peijnenburg offers breakfast cake in individually portioned formats, as well as sliced and unsliced varieties.
The own-brand range reviewed includes a plain 6-pack and a zero 5-pack, with different portion sizes.
The Jumbo Ontbijtkoek met Rozijnen reviewed comes in a pack of six 65 g portions.
ALDI describes the koekhappers reviewed as a pack of six individually wrapped pieces.
Lidl lists packs of six bars in raisin spiced cake and breakfast cake with less sugar varieties.
This pack of five individually wrapped bars is an option if you’re looking for individual portions to keep in your snack cupboard. Assess the nutritional information on the pack you choose separately from the pack size.
No image available
Ideal if you want to take one bar at a time from your snack stash: the product description lists five individually wrapped 50 g bars, 250 g in total.
Before comparing this variant based on its ingredients, check the sugar claim and the units used for the nutritional values on the current label.
No. The weight of each piece and how it’s wrapped also affect how useful a multipack is. Albert Heijn lists ten individually wrapped 28 g slices in the Peijnenburg Naturel 10-pack and six 65 g portions in the AH Kruidkoekreep naturel 6-pack.
Compare the sugars per 100 g and per portion, and read the ingredients and warnings too. For the AH Kruidkoekreep zero it reviewed, Albert Heijn lists xylitol and warns of a possible laxative effect if consumed in excess. A sugar claim doesn’t replace an allergen check.
Don’t assume so: the Peijnenburg Naturel 10-pack and AH plain and zero bars reviewed list rye or cereals containing gluten. Check the current allergen statement for each variant. PLUS also lists lupin and milk in a specific Peijnenburg breakfast cake labelled gluten-free.
No. The cited provision from the Netherlands Food and Consumer Product Safety Authority doesn’t make this a requirement. It explains the conditions under which iodine compounds may be present in bread, bread substitutes and other bakery products: through added baker’s salt containing no more than 65 mg of iodine per kg of salt. It doesn’t say that every breakfast cake contains iodine. For a specific pack, check the current ingredients information.
Follow the storage instructions on the packaging for the variant you’ve chosen. For the raisin bars reviewed, Jumbo says to store them in a cool, dry place; for the zero bar reviewed, Albert Heijn says to store it somewhere cool, dark and dry. Also check the date on your own pack.
