Sharing between two and keeping portions for later
If you’re serving breakfast cake during the evening and want to take the rest with you for later, the number of slices and whether they’re individually wrapped will help you decide.
Which option is right for you?
Comparing pre-portioned options
If you’d rather not slice it yourself, check the weight per slice. Compare the sugars, fibre and ingredients for each product too, rather than relying on a claim on the front of the pack.
Checking ingredients and allergens
If you’re sharing the cake with someone who needs to avoid certain ingredients, check the current packaging for that exact product, including any warnings about possible allergens.
What should you look for when choosing?
First decide whether you want sealed portions for later or would rather share a cake at the table. Then use the packaging and label to compare products.
| What to look for | What to check before buying | Who it matters to |
|---|---|---|
| Number of portions | Count the pieces and check the weight per piece. | When the two of us share, I want enough slices left for another time. For around 31% of consumers, having enough portions left over is the top priority. |
| Individual wrapping | Check that it explicitly says ‘individually wrapped’; ‘pack’ on its own doesn’t mean this. | I want to be able to put any leftover portion in a lunchbox while it’s still sealed. This convenience matters most to around 31% of consumers. |
| Nutritional information | Compare sugars and fibre per 100 g and, where shown, per portion. Read the ingredients list too. | When choosing, I want to know what’s in one slice, even if the pack makes a sugar claim. Around 23% of consumers prioritise this comparison. |
| Allergens | Check both the ingredients and the ‘contains’ and ‘may contain’ statements on the current packaging. | Before sharing the cake, I need to know whether the product contains ingredients someone needs to avoid. For around 15% of consumers, this is the first thing they consider. |
Common mistakes
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Confusing a multipack with individually wrapped portions
A pack containing several pieces doesn’t necessarily mean they’re individually wrapped. This matters if you want to keep sealed slices in a lunchbox.
Look for ‘individually wrapped’ on the pack you’ve chosen and check how many pieces it contains.
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Treating a sugar claim as a complete nutritional assessment
The words ‘no added sugars’ don’t tell you on their own how much sugar or fibre is in a portion, or what other ingredients the cake contains.
Compare the nutritional information per 100 g and per portion with the ingredients list for that specific product.
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Relying on the label for a different product
Ingredients and warnings about possible allergens can vary between breakfast cakes. A brand name alone isn’t enough to check whether a product is suitable for sharing.
Before buying and serving, read the current packaging for the cake you’re actually choosing.
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Assuming all breakfast cake contains iodine
The Netherlands Food and Consumer Product Safety Authority describes rules for adding iodine to bakery products through baker’s salt. This doesn’t mean that iodised baker’s salt is used in every breakfast cake.
Check the product-specific information if the type of salt used matters to your choice.
Brands to consider
Peijnenburg
Offers products with individually wrapped slices, including a 10-pack and an 8-pack.
- Jumbo lists ten individually wrapped 28 g slices in its plain 10-pack; Peijnenburg lists eight 28 g slices in its 8-pack.
- Check the ingredients and allergens for each product: a plain individually wrapped option carries warnings about the possible presence of nuts and other gluten-containing cereals, among other things.
Snelle Jelle
The spiced cake 9-pack listed by PLUS is an option if you want to compare packs with several pieces.
- The product listing states that it contains nine pieces.
- Don’t assume this 9-pack is individually wrapped without checking. Also read the ingredients and allergen information for the product you choose.
Goud Gebakken
ALDI lists six individually wrapped koekhappers in a pack.
- This pack size is worth considering if you’re looking for fewer individual pieces than in an 8- or 10-pack.
- Check whether the pack you choose contains spiced cake or breakfast cake, and read the nutritional information for that product.
Koek & Bakker
ALDI offers 485 g packs of sliced breakfast cake, including a wholemeal option.
- Pre-sliced portions are easy to share at the table without having to cut the cake yourself.
- Check separately whether the pack also contains individually wrapped, sealed portions if you want to take some with you for later.
PLUS
PLUS’s sliced plain breakfast cake is an alternative if you’d like to serve slices at the table.
- The pack listed contains 485 g of sliced breakfast cake.
- The ingredients list includes rye flour. If you’re sharing, read the full ingredients and allergen information on the current packaging.
Breakfast cake at Joybuy
These two products offer different ways to share: take individual portions with you, or serve slices from a cake at the table. Choose based on what you plan to do with any cake left over.
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Snelle Jelle breakfast cake bars, 250 g
An option for sharing portions during the evening and taking them with you individually wrapped for later.
Before buying, check the exact sugar claim and nutritional information on the packaging: the claims shown for this product aren’t consistent. If you’re sharing, also read the information about rye, gluten-containing cereals and the possible presence of milk and nuts.
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g'woon wholemeal breakfast cake, sliced, 485 g
A sliced cake for anyone who wants to share portions at the table.
Check whether the slices are individually wrapped if you need sealed portions for later. Read the current ingredients and allergen information on the packaging.
Frequently asked questions
Which breakfast cake pack is best for an evening together if I want to take leftovers with me?
Choose a multipack with individually wrapped slices if you want to keep sealed portions for later. With a sliced or unsliced cake, you can decide how much to serve at the table yourself; store any leftovers according to the instructions on the packaging.
Is all breakfast cake suitable if someone needs to avoid gluten, milk or nuts?
No. Check the specific product separately. The Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information on food labels. Read both the ingredients list and any warnings about the possible presence of allergens on the current packaging.
Does the Dutch rule on baker’s salt mean that all breakfast cake contains iodine?
No. The rule doesn’t confirm that all breakfast cake contains iodised baker’s salt. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine may be added to bakery products through baker’s salt. Check the information for the specific product if the type of salt used matters to your choice.