Choose an individually wrapped multipack if you want to take breakfast cake with you, share it or grab a single portion without opening a large loaf. A larger sliced loaf is a good choice for eating at home if individual wrappers matter less. If so, compare the price per kilo, ingredients and nutritional information for the variant you choose.
Want to set a slice aside for later, take one with you or share it out? Check whether the portions are individually wrapped. For example, Jumbo lists a Peijnenburg 10-pack with ten individually wrapped 28 g portions.
If you mainly eat breakfast cake at home, you can compare a larger pack of sliced cake with a multipack. Consider whether you can store and finish the opened loaf in line with the instructions on the packaging.
If you pay attention to sugars, fibre, ingredients or allergens, compare the nutritional information for the exact variant you want to buy. The product name alone won’t tell you how those values work out per portion.
Decide what matters most for your late-night snack: individual portions, the ingredients in the cake or a larger pack for home.
| What to consider | What should you check? | Who is it important to? |
|---|---|---|
| Individual portions | Look for ‘individually wrapped’ and check the number of portions and the weight of each one. | If I want to take a slice with me or share it out, I don’t want to open a large loaf each time. For around 42% of consumers, an individual portion would be the main reason to buy. |
| Ingredients and nutritional value | Compare sugars and fibre per 100 g and per portion; also read the ingredients and allergen information. | If I’m keeping an eye on sugars, fibre or ingredients, I want to assess the variant I’ve chosen rather than rely on the product name alone. This kind of nutritional consideration would be the priority for around 33% of consumers. |
| Larger pack for home | Compare the price per kilo and consider how much of an opened loaf you’ll actually use. | If I mainly eat the cake at home, I want to know whether a larger pack suits the way I use it. For around 25% of consumers, the price per kilo would be the main consideration. |
A sliced loaf or a pack containing several pieces doesn’t necessarily mean each slice is individually wrapped. This matters if you want to take portions with you or share them out.
Check whether the product information explicitly says ‘individually wrapped’.
A multipack can be handy for separate snack breaks, while for eating at home the price per kilo and how much you’ll use also matter.
Compare packs on the same purchase date and choose based on the portions you’ll actually use.
‘Wholemeal’ and ‘no added sugars’ don’t tell you on their own how much sugar or fibre a portion contains. Ingredients and allergens can also vary between variants.
Read the nutrition table per 100 g and per portion, and check the allergen information on the pack you’ve chosen.
Peijnenburg offers both individually wrapped portions and larger sliced breakfast cakes.
Jumbo is a useful point of comparison for different breakfast cake pack formats.
Albert Heijn lists Peijnenburg multipacks for shoppers comparing individually wrapped portions.
Koek & Bakker is worth considering if you’re comparing a larger sliced wholemeal breakfast cake for home.
Tastino is a useful point of comparison for larger breakfast cake packs.
This sliced wholemeal breakfast cake is an option if you’re looking for a larger pack for home. If you want to take slices with you individually, check first whether they’re individually wrapped.
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Worth comparing if you’re looking for a larger breakfast cake for home.
Sliced wholemeal breakfast cake in a 485 g pack.
Check the packaging to see whether the slices are individually wrapped, and read the current ingredients and allergen information.
No. A multipack mainly tells you about the packaging and portion sizes. To compare sugars and fibre, check the nutritional information for the specific variant. The Voedingscentrum gives 11.2 g of sugars and 1.1 g of fibre for a standard 30 g slice of breakfast cake, but other variants may differ.
The phrase ‘no added sugars’ doesn’t mean that it contains no sugars at all. Check the total sugars per 100 g and per portion on the packaging of the variant you choose.
Check the ingredients and allergen information on the current packaging for your chosen variant. For Peijnenburg natural sliced breakfast cake, PLUS lists rye and cereals containing gluten. Don’t assume the same applies to another cake without checking.
Follow the storage instructions on the packaging for your cake. For Peijnenburg natural sliced breakfast cake, PLUS recommends storing it in a cool, dry place, preferably in a sealed storage container or tin.
