What should you look for when choosing?
First, decide when you want to eat the breakfast cake. Then compare the nutritional information per portion, and stick to an amount and variety you know when eating around a training session.
| What to consider |
What to check when buying |
Who it matters to |
| Carbohydrates for long training sessions |
Compare the carbohydrates per portion and decide whether you want to eat the cake before, during or after your run. Plan your drinks separately. |
For a long training session, I want to match what I eat to its duration and what I can take with me. Around 42% of consumers prioritise planning their carbohydrate intake. |
| Portion and timing |
If you’re eating shortly before your run, consider the portion size and fibre content. For varieties with sweeteners, check the polyols too. |
If I eat shortly before the start, I don’t want to try a large, unfamiliar portion. Around 33% of consumers put this consideration first. |
| Choosing a snack |
Read the ingredients and compare sugars, total carbohydrates, fibre and any polyols per 100 g and per portion. |
If I eat breakfast cake regularly as a snack, I want to know what the differences between varieties mean for my choice. For around 25% of consumers, this is the top priority. |
Breakfast cake on Joybuy
These breakfast cakes are worth comparing if you’re looking for a portable option or sliced wholemeal cake. For a training plan, check the carbohydrates per portion on the pack; the product name alone won’t tell you.
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Snelle Jelle Less Sugar-Free breakfast cake 250 g
An option to consider as a snack outside the immediate pre-run period. The pack contains 250 g; check the label for carbohydrates per portion and the ingredients before including it in your training plan.
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g'woon wholemeal breakfast cake, sliced, 485 g
A sliced wholemeal option to consider for breakfast or a snack outside the immediate pre-run period. The pack contains 485 g; check the label for carbohydrates per slice if you’re working out a portion for training.
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Frequently asked questions
Can breakfast cake replace sports gels or sports drinks during a long training session?
Not in every situation: breakfast cake doesn’t provide fluids, and it also needs to be practical to eat on the go. For endurance exercise lasting 1 to 2.5 hours, Voedingscentrum suggests 30 to 60 g of rapidly absorbed carbohydrates per hour as one way to support performance. Work out which food and drink options suit your training session.
When should I eat breakfast cake before running?
Choose your portion based on how much time you have before the start. Voedingscentrum advises having a meal with fluids around two to three hours before exercise. If you’re eating closer to the start, it’s best to avoid a large portion or a product high in fat, protein or dietary fibre.
Is wholemeal breakfast cake automatically suitable just before a run?
No. Timing and portion size still matter. Voedingscentrum advises being cautious with large portions and products high in dietary fibre just before exercise. Try different options during training to find what’s comfortable for you to eat.
Is breakfast cake with no added sugars better for marathon training?
You can’t tell from the ‘no added sugars’ label alone. Compare the carbohydrates and fibre per portion too, and check whether the product contains polyols, especially if you plan to eat it shortly before running.
Does all breakfast cake contain iodine from baker’s salt?
You can’t assume that all breakfast cake does. The Netherlands Food and Consumer Product Safety Authority describes the conditions under which iodine compounds may be present in bakery products through baker’s salt. This rule doesn’t say which individual products contain the ingredient. Check the label or ask the manufacturer.