Choose individually wrapped portions if you want to take breakfast cake with you or hand it out in advance. If you mainly serve it at home with coffee, a larger pre-sliced cake may be more convenient; an unsliced cake lets you choose how thick to cut each slice. Also compare the total weight, nutritional information and allergens for the exact product variant.
If you want to take a single slice without having to cut it on the spot, look for individually wrapped portions. Peijnenburg describes its 10-pack of original breakfast cake as ten individually wrapped slices, each weighing 28 g.
If you’re serving several guests from one pack, you can choose between ready-to-serve slices and a cake you cut yourself. Jumbo offers larger pre-sliced and unsliced cakes, as well as packs of individual portions.
If you’re keeping an eye on sugars, fibre, ingredients or allergens, you’ll need the nutritional information for the exact product variant. Check the serving size too: a value per 100 g doesn’t tell you how much is in one slice.
First decide whether you’ll be taking the cake with you or mainly serving it at home. Then compare the amount in each pack and the labels of the variants that suit your needs.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Individual portions | Check whether the slices are individually wrapped and how many grams each one weighs. | If I’m putting a slice in a lunchbox, I don’t want to have to cut and wrap a large cake first. For around 31% of consumers, portability is the most important factor when choosing. |
| Quantity | Compare the total weight with the number of slices or pieces; the same number of pieces doesn’t necessarily mean the same weight. | When I’m having coffee at home, I want enough slices to serve from one pack. Around 25% of consumers prioritise getting a useful quantity. |
| Label | Check sugars and fibre per 100 g and per serving, along with the ingredients and allergens for the exact product variant. | If ingredients or allergens affect my choice, I look beyond the wording on the front of the pack. Label information is the first thing around 25% of consumers consider. |
| Serving with coffee | Choose between pre-sliced portions, cutting it yourself and a flavour that suits your guests. | When I serve breakfast cake with coffee, how I want to serve the slices matters too. For around 19% of consumers, flavour or how it’s served makes the difference. |
A pre-sliced cake is quick to serve, but that doesn’t automatically mean each slice has its own wrapper.
If you’re buying it for a lunchbox, look specifically for wording such as ‘individually wrapped’ and check how many wrappers are included.
This claim doesn’t tell you how much sugar the portion contains in total. ‘Wholemeal’ also answers a different question from the nutrition table.
For the exact product variant, check the ‘of which sugars’ figure, the fibre content and the serving size on the label.
The 2008 Dutch Covenant on the Use of Baker’s Salt defines baker’s salt as iodised table salt for bakery products. It doesn’t tell you which salt was used in an individual breakfast cake.
For the ingredients of a specific cake, rely on the manufacturer’s current product information, not on the product category.
Peijnenburg offers breakfast cake in various formats, including a 10-pack of original cake with ten individually wrapped slices weighing 28 g each.
Jumbo offers its own-brand breakfast cake in larger formats, including 475 g of pre-sliced original cake and a 550 g original cake.
PLUS offers, among other products, original breakfast cake bars in a 6-pack weighing 330 g.
ALDI lists a 485 g pre-sliced wholemeal breakfast cake from Koek & Bakker, as well as a pre-sliced zero variant.
ALDI describes Goud Gebakken Koekhappers as six individually wrapped portions of spiced cake or breakfast cake.
Below are breakfast cake options for anyone looking for a cake to slice or a pack containing several pieces. Check each product to see whether the format also suits taking it with you or serving it with coffee.
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If you want to take breakfast cake with you, check how many portions are in this pack and whether they’re individually wrapped.
Pack size according to the product name: 250 g. Don’t assume ‘Less Sugar-Free’ tells you how much sugar a portion contains; check the nutritional information on the pack you choose.
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This pre-sliced format is ideal if you want to serve slices at home without cutting them yourself.
Pack size according to the product name: 485 g. If you want to take the slices with you, check whether they’re individually wrapped.
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Six pieces could be just right for serving individual portions when you have coffee with others.
If portion size or taking the pieces with you matters, check the weight per piece and whether they’re individually wrapped.
Not necessarily: individual wrappers mainly save you the time and effort of slicing and wrapping a portion in advance. If you’d rather take slices you’ve cut yourself, check whether the weight and portion size of a larger cake better suit your needs.
No, the claim ‘no added sugars’ doesn’t mean that. For the exact product variant, check the ‘of which sugars’ amount per 100 g and per serving in the nutritional information.
Read the ingredients and allergen information on the current packaging for the variant you’ve chosen. For example, PLUS’s product information for its original breakfast cake bars lists rye; don’t assume information about one variant applies to all breakfast cakes.
You can’t tell from the product category alone. The 2008 Dutch Covenant on the Use of Baker’s Salt defines baker’s salt as iodised table salt for bakery products, but doesn’t say that every individual breakfast cake is made with it. Contact the manufacturer for information about a specific product.
