Lunch shoppers who want several portions from one cake
You regularly have breakfast cake for lunch and don’t mind slicing a large cake yourself.
Who is this for?
Shoppers who compare labels
You might be looking for a wholemeal variety or a product with no added sugars, and want to check the nutritional information for the exact variety.
Commuters and parents taking a portion with them
You want to put a slice or an individually wrapped piece in a bag or lunchbox without having to cut it up.
What should you look for?
First decide whether you’ll slice the cake at home or want to grab a portion straight away. Then compare the nutritional information if wholemeal ingredients, sugars or fibre matter to you.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Large pack | Check the pack size and whether you’ll need to slice the cake yourself. | If I want to get several lunches out of one cake, I don’t mind cutting my own portions. This way of portioning is a priority for around 36% of consumers. |
| Sugars and fibre | Read the nutritional information per 100 g and per portion, along with the ingredients list. | I want to know the nutritional values of the variety I’m actually buying. For around 29% of consumers, comparing labels comes first. |
| Sliced cake | Check whether the cake is pre-sliced and what portion size is stated on the pack. | When I’m putting lunch together quickly, I want to be able to grab a slice without any cutting. This convenience is a priority for around 21% of consumers. |
| Individual portions | Check how many pieces are individually wrapped. | When I’m out and about, I want to be able to take one sealed piece with me. For around 14% of consumers, this is their most important packaging preference. |
Common mistakes
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Assuming ‘no added sugars’ means ‘sugar-free’
Breakfast cake with no added sugars can still contain sugars. For its general reference for breakfast cake with no added sugar, the Voedingscentrum lists 0.8 g of sugars per 30 g slice; this isn’t automatically the value for another product.
Check the ‘of which sugars’ line per 100 g and per portion on the pack you’ve chosen.
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Guessing the allergens from the product name
‘Original’ or ‘wholemeal’ doesn’t tell you which allergens a particular breakfast cake contains. Product information for PLUS Ontbijtkoek Naturel lists rye and possible traces of wheat, barley and oats; Jumbo Naturel Ontbijtkoek Gesneden also lists wheat and possible traces of milk and nuts.
Check the current ingredients and allergen information on the pack every time you buy it.
Brands to consider
Peijnenburg
Peijnenburg offers original breakfast cake in a sliced pack, among other options, as listed by Jumbo.
- A sliced variety is a good option if you want to grab a slice straight away.
- Check the pack size and nutritional information for each variety; these can differ between packs.
GOUD GEBAKKEN
ALDI lists a 550 g uncut original breakfast cake and individually wrapped Koekhappers.
- The two pack formats suit either slicing at home or taking a piece with you.
- You’ll need to cut your own portions from the uncut variety.
Koek & Bakker
This ALDI range includes a sliced wholemeal variety and a sliced Zero variety.
- ALDI describes the Zero variety as having no added sugars.
- The name Zero doesn’t replace the nutritional information on the pack you choose.
PLUS
PLUS lists a large, 550 g uncut original breakfast cake.
- A pack you can cut into lunch portions at home.
- The product information lists rye and possible traces of other grains; check the current label if allergens are important to you.
Jumbo
Jumbo lists a 475 g sliced original breakfast cake, with 19 portions of 25 g.
- The stated portion sizes can help you choose how much to have for lunch.
- The product information lists rye and wheat, and possible traces of milk and nuts.
Breakfast cake at Joybuy
These products suit two ways of having breakfast cake for lunch: a sliced wholemeal cake, and a pack for anyone who wants to take a portion with them. Compare the pack and label with what matters to you for lunch.
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g'woon Sliced Wholemeal Breakfast Cake 485 g
A good choice if you’re looking for a pre-sliced wholemeal variety for lunch. The pack contains 485 g; if sugars and fibre are important to your choice, compare the nutritional information on the current label.
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Snelle Jelle Less Sugar-Free breakfast cake 250 g
An option to consider if you’re looking for breakfast cake to take with you. The product name states 250 g; check the pack to see how many pieces it contains and read the ingredients and nutritional information. Don’t treat the variety name as proof of a sugar claim.
Frequently asked questions
Is breakfast cake with no added sugars also sugar-free?
No. ‘No added sugars’ doesn’t mean there are no sugars in the breakfast cake. For its general reference product with no added sugar, the Voedingscentrum lists 0.8 g of sugars per 30 g slice; check the label of the variety you’re buying for the exact amount.
Which pack is handy for a quick lunch?
Sliced breakfast cake saves you a job when preparing lunch, while individually wrapped pieces can be taken along one at a time. If you’re making several lunches at home, you can also portion a large, uncut cake yourself.
How should I store breakfast cake once opened?
Follow the storage instructions on the pack you’ve chosen. For Jumbo Naturel Ontbijtkoek Gesneden 475 g, the product information says to store in a cool, dry place and keep in a sealed container once opened.
Which allergens should I check in breakfast cake?
Check the ingredients and allergen information on the specific pack, as it varies from product to product. PLUS Ontbijtkoek Naturel lists rye and possible traces of wheat, barley and oats; Jumbo Naturel Ontbijtkoek Gesneden lists rye, wheat and possible traces of milk and nuts.