Choose individually wrapped portions if you want to divide breakfast cake between lunchboxes or several eating occasions without cutting it. If you mainly eat at home, a larger sliced cake may be more practical. For both formats, compare the amount per portion and check the nutritional information, ingredients and allergens on the pack you buy.
Who are the different pack formats useful for?
Lunchbox packers and portion planners
If you want to set aside portions for yourself or others at home, individual packs are handy because there’s no need to keep cutting the cake. As well as the number of pieces, check the weight of each one: a pack with more pieces doesn’t necessarily contain more breakfast cake. Jumbo, PLUS and ALDI offer breakfast cake in different portion sizes.
Shoppers who compare labels
If ingredients, sugars, fibre or salt influence your choice, compare the nutritional information per 100 g and per portion. According to the Voedingscentrum, the nutritional values of breakfast cake can vary by brand, so check the exact variety rather than relying on the name on the front of the pack.
At-home eaters looking for a larger cake
If you usually eat breakfast cake at your desk and don’t need individual packs to take with you, a larger sliced cake is an alternative. You can take slices as and when you need them; just check how many slices there are and the storage instructions after opening.
What should you consider when choosing?
First decide whether you need individual portions or mainly eat from one pack at home. Then compare the portion size and label of varieties that suit how you plan to use them.
| What to consider |
What to check |
Who it matters to |
| Individual portions |
Check whether the pieces are individually wrapped and how much each one weighs. |
I want to divide breakfast cake between lunchboxes and eating occasions without having to cut it each time. For around 50% of consumers, portioning convenience comes first. |
| Nutritional information and ingredients |
Compare sugars, fibre and salt per 100 g and per portion; read the ingredients list too. |
For a regular lunch, I want to know what’s in my usual portion, not just what the front of the pack says. Around 30% of consumers prioritise checking the label. |
| Amount for home |
Check the total weight and the number of pieces or slices. |
If I mainly eat at home, I want a pack that suits the number of slices I use. This is the main consideration for around 20% of consumers. |
Common mistakes
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Reading ‘no added sugars’ as ‘sugar-free’
The name of a variety doesn’t automatically tell you how much sugar a portion contains. So the front of the pack alone isn’t a reliable basis for comparing two breakfast cakes.
Check the amount of sugars per 100 g in the nutritional information and calculate it for the portion you actually eat. Compare fibre and salt too, if they matter to your choice.
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Assuming every pack size contains the same allergens
Ingredients and warnings about possible traces can vary between varieties. For Peijnenburg Naturel in a 10-pack, PLUS lists rye and possible traces of ingredients including milk and nuts; don’t assume the same applies to a different pack.
Check the ingredients and allergen information on the pack you plan to use, even if you’ve bought a different variety from the same brand before.
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Assuming all breakfast cakes contain baker’s salt
The product category doesn’t tell you which type of salt has been used in a particular breakfast cake. So don’t assume a certain iodine content based on the name alone.
Check the ingredients list for the variety you’ve chosen or ask the manufacturer for product-specific information.
Brands to compare
Peijnenburg
Peijnenburg offers both larger sliced breakfast cakes and packs of individual portions. Compare the specific variety that suits eating at home or taking with you.
- Jumbo lists a Naturel 10-pack with ten individually wrapped 28 g portions; Peijnenburg also describes a sliced wholemeal variety with twelve slices.
- Ingredients and possible allergens need to be checked for each variety. For the Naturel 10-pack, PLUS lists rye and possible traces of milk and nuts.
Jumbo
The Jumbo range gives you a starting point for comparing individual portions with larger packs of sliced breakfast cake.
- The category includes both multipacks and larger sliced breakfast cakes.
- Check how many pieces you get and whether they’re individually wrapped in the product you choose; this varies by pack.
Koek & Bakker
This ALDI brand is worth considering if you’re looking for a larger pre-sliced breakfast cake to enjoy at home.
- ALDI lists a 485 g sliced Zero variety with no added sugars.
- The wording on the front of the pack doesn’t replace the nutritional information and ingredients list for the variety you choose.
Goud Gebakken
Under this brand, ALDI describes a pack of six pieces of spiced cake or breakfast cake for anyone looking for individual portions.
- According to ALDI, the six pieces are individually wrapped.
- Check the pack to see whether you’re choosing the spiced cake or breakfast cake variety, and compare the nutritional information for that variety.
Breakfast cake for home and on the go
These Joybuy products offer different pack formats for your working-from-home lunch: a 250 g cake, a pack of six pieces and a larger sliced cake. Choose based on where you plan to eat the portions, and check the pack if individually wrapped pieces are important to you.
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Snelle Jelle Breakfast Cake Less Sugar-Free 250 g
Consider this pack if you want to divide breakfast cake between several eating occasions. It contains 250 g; check the number of pieces and whether they’re individually wrapped if you need separate portions for lunchboxes.
The variety name is no substitute for the nutritional information. Check the label for sugars per 100 g and per portion, and read the allergen information.
View at Joybuy
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g'woon breakfast cake, 6 pieces
This six-piece pack suits anyone who prefers to think about the amount piece by piece. Before putting them in a lunchbox, check whether the pieces are individually wrapped and how much each one weighs.
Read the ingredients and allergen information on the pack if they influence your choice.
View at Joybuy
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g'woon wholemeal sliced breakfast cake 485 g
This 485 g sliced cake is a good fit for eating at home when you want to take slices from one pack. Check the weight per slice if you’re looking for a consistent portion size.
Check the ingredients and allergen information on the label of the pack you buy; don’t assume it suits your dietary needs just because it says ‘wholemeal’.
View at Joybuy
Frequently asked questions
When should I choose individual portions rather than a sliced cake?
Individual portions are handy if you want to take breakfast cake with you or divide it between several lunchboxes without cutting it. If you usually eat at home, you can take slices from a larger cake instead; check the weight per portion for both formats.
Does ‘no added sugars’ mean breakfast cake is sugar-free?
No, the two claims don’t mean the same thing. Check the nutritional information for the specific variety to see how much sugar it contains per 100 g and per portion.
What should I check if allergens are important to me?
Read the ingredients and allergen information on the exact pack before eating the breakfast cake. For Peijnenburg Naturel in a 10-pack, PLUS lists rye and possible traces of ingredients including milk and nuts; other varieties need to be checked separately on the label.
Can I tell from ‘breakfast cake’ whether baker’s salt has been used?
No, the product name doesn’t tell you which type of salt is in a particular variety. Check the ingredients list or ask the manufacturer for information about the product you’ve chosen.