For a small household around New Year, a 265–280 g breakfast cake is a good starting point if you don't want to open a large loaf. A compact sliced loaf suits several eating occasions close together, while individually wrapped portions are a better fit if you want to enjoy the cake over a longer period. If you choose a variant with no added sugars, compare its nutritional information and ingredients too, and check the current packaging for every option.
If one or two people in your household eat breakfast cake around New Year, a compact loaf may suit your plans better than a larger one. Jumbo lists a 280 g plain breakfast cake, while Albert Heijn lists a 265 g sliced Peijnenburg variant.
If you want to consider sugars, fibre or sweeteners as well as the quantity, compare the nutritional information for the specific variants. The words “no added sugars” don't tell you how much sugar the product contains.
If you plan to enjoy the cake at different times over the festive period, or sometimes take a portion with you, individually wrapped portions are worth considering. PLUS lists a 280 g Peijnenburg pack containing ten portions.
Start with the quantity you actually want to use. Then compare the nutritional information, how the product is divided into portions and any ingredients that matter to your household.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Pack size | Check the net weight and number of slices, then decide how much you want to use after New Year. | If just one or two of us eat the cake, I don't want to have a large loaf left over. For roughly 42% of shoppers, a smaller quantity is the top priority. |
| Sugars, fibre and sweeteners | Compare sugars and fibre per 100 g and, if available, per portion. Check the ingredients list too. | With a variant that has no added sugars, I want to know what the label says it does contain. Around 25% of shoppers prioritise this nutritional information. |
| Individual portions | Check whether the portions are individually wrapped and whether their size suits the way you plan to use them. | I don't eat breakfast cake every day and want to be able to take one portion at a time. For around 17% of shoppers, this convenience is the most important factor. |
| Ingredients and allergens | Read the ingredients list and allergen information on the current packaging, even if you've bought the product before. | If someone in my household needs to avoid certain ingredients, I want to know what's in this variant first. For around 16% of shoppers, checking this is the most important step. |
A compact loaf gives you less cake in one pack, but it's still one loaf once opened. Individually wrapped portions are designed for a different way of using the product.
Decide whether you'll eat the slices close together or spread the pack over several occasions, then choose the packaging format that suits you.
The words “no added sugars” don't mean that a breakfast cake contains no sugars. The 265 g sliced Peijnenburg variant is sold with this claim and contains a sweetener.
Check the sugar value in the nutritional information, and read the ingredients and any warnings on the packaging.
The product category doesn't tell you which grains or other allergens a specific variant contains or may contain.
Check the allergen information on the packaging of the product you're actually using, rather than relying on a different pack size or a previous purchase.
A brand name tells you little about the size or packaging format of a specific breakfast cake. Compare the individual variants instead.
Peijnenburg offers both a 265 g sliced variant, listed by Albert Heijn, and a 280 g pack of ten portions, listed by PLUS.
Jumbo lists a 280 g plain breakfast cake, as well as larger packs of breakfast cake.
Albert Heijn lists the 265 g Peijnenburg variant and its own 485 g breakfast cake variant.
PLUS lists a 280 g pack of Peijnenburg portions and a larger 550 g own-brand loaf.
ALDI Nederland lists Koek & Bakker breakfast cake in a 485 g sliced pack.
This product suits a smaller quantity for a small household. Check the portion format if you're specifically looking for either a compact whole loaf or individual portions.
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A 250 g pack is an option if you're looking for a smaller quantity for your household. Check that the portion format suits the way you plan to use it, and refer to the current packaging for ingredients, allergens and nutritional information.
For this comparison, the 265 g pack listed by Albert Heijn and the 280 g pack listed by Jumbo are examples of compact loaves. Focus on the net weight and the number of slices you expect to use around New Year; the term “half loaf” doesn't refer to a fixed weight.
No, this claim doesn't mean that a product contains no sugars. For the variant you've chosen, check the sugar value in the nutritional information and read which ingredients and any sweeteners it contains.
Follow the storage advice on the packaging of the product you've bought. Before buying, consider whether you'll use the contents in time once opened, or whether you'd prefer individually wrapped portions.
Read the ingredients list and allergen information on the current packaging for the specific variant. Don't rely on the brand name, a different pack size or information from a previous purchase.
No, the name breakfast cake doesn't confirm which salt has been used in a specific product. If this matters to your choice, check the product-specific information or ask the manufacturer.
