Which packaging works best for you?

First decide whether the breakfast cake needs to be ready for one guest or shared between several. Then you can compare pack sizes and nutritional information.

Guest looking for a single snack with coffee

An individually wrapped portion is easy to serve without opening a shared wrapper. Jumbo lists Peijnenburg portions of 28 g, among other options. A larger portion doesn’t necessarily mean a thicker slice.

Host shopping for several guests

A pre-sliced pack makes it easy to serve several slices from one pack. Check how many slices it contains and follow the storage instructions once opened. Keep the latest allergen information available for guests.

Guest comparing nutritional information

For varieties such as wholemeal breakfast cake or breakfast cake with no added sugar, the ingredients and nutritional values per 100 g and per portion matter more than the name on the front of the pack. Check the label on the specific variety you’re buying.

What should you look for when choosing?

For hotel-room coffee, first choose how you want to serve it: as a single sealed portion or as slices from a shared pack. Check the slice thickness separately if it matters to you; the weight and number of slices won’t tell you that.

What to consider What to check before buying Who it matters to
A substantial, possibly thicker slice Ask about the actual slice thickness or look at the slices yourself. Don’t use the weight per slice as a measure of thickness. I’m mainly looking for a substantial slice to have with coffee and want to know how it’s actually been cut; around 31% of consumers prioritise this.
Serving individual portions Check how many portions are individually wrapped, the weight per portion and whether the packaging is intact. If every guest is given one snack in their room, I don’t want to have to open a shared pack. Around 31% of consumers prioritise individual portions.
Sugars, fibre and ingredients Compare the nutritional information per 100 g and per portion. For a variety with no added sugar, check the ingredients list too. I want to choose based on sugars, fibre and ingredients, not just the product name; around 23% of consumers consider this most important.
Shared packaging and storage Work out how many slices you need and check how to store the breakfast cake once opened. For several coffee breaks, I want to avoid having slices left over in an opened pack; around 15% of consumers prioritise this.

Common mistakes

  • Assuming XL or a heavier portion means a thicker slice

    A product name or higher portion weight won’t tell you how thickly the breakfast cake has been cut. Albert Heijn lists Peijnenburg Ontbijtkoek naturel gesneden XL as a 455 g pack containing 16 slices, but that doesn’t confirm the actual slice thickness.

    If thickly sliced breakfast cake is a must, ask for the thickness in millimetres or check a sample pack.

  • Choosing a shared pack when each guest needs an individual portion

    If you’re serving individual portions, some of an opened pack may be left over. Individually wrapped portions avoid this when serving, but they don’t automatically give you the slice thickness you want.

    First count how many portions you need, then choose the right packaging. If you open a pack, follow the storage instructions on the label.

  • Assuming no added sugar means sugar-free

    These terms mean different things. Voedingscentrum lists 0.8 g of sugars per 30 g slice for breakfast cake with no added sugar; the values for a specific product may differ.

    Check the nutritional information and ingredients for the variety you’ve chosen, both per 100 g and per portion.

  • Keeping allergen information separate from the snack

    Guests need to be able to check which allergens are present in the breakfast cake being served. The Netherlands Food and Consumer Product Safety Authority reminds businesses serving food that they must inform consumers about this.

    Keep the information from the current packaging available when serving the snack to guests.

Brands and retailers compared

These brands and retailers offer a useful starting point for comparing packaging options. Their inclusion says nothing about the thickness of any particular slice.

Peijnenburg

Peijnenburg offers both sliced breakfast cake and individually wrapped portions, so you can compare sharing a pack with serving one portion per guest.

  • Albert Heijn lists the natural-flavour sliced XL pack as 455 g with 16 slices; Jumbo also shows individually wrapped 28 g portions.
  • The XL label and portion weight don’t indicate the actual slice thickness.

Albert Heijn

Albert Heijn’s range includes sliced breakfast cake under its own brand and from Peijnenburg.

  • The range includes AH natural-flavour, zero and wholemeal sliced varieties.
  • Check the number of slices, portion size and latest ingredients for the pack you choose.

Jumbo

Jumbo lists sliced breakfast cake and individually wrapped Peijnenburg portions side by side.

  • This lets you choose packaging to suit one guest or a group sharing a pack.
  • Pack size alone doesn’t confirm how thickly the slices have been cut.

PLUS

PLUS lists its own 485 g pack of natural-flavour sliced breakfast cake as an option for sharing.

  • The stated pack weight helps you choose the quantity you need.
  • Before serving, check the current packaging for ingredients, allergens and nutritional information.

Lidl

Lidl lists a 485 g pack of sliced wholemeal breakfast cake.

  • The product listing gives the pack weight for anyone considering a sliced wholemeal variety.
  • Check the slices and the label on the specific pack if thickness or nutritional value is important.

Breakfast cake at Joybuy

This sliced wholemeal breakfast cake is a good fit if you want to serve slices from a shared pack. Check the slice thickness separately if a thick slice is essential for your coffee break.

g'woon wholemeal sliced breakfast cake, 485 g

g'woon wholemeal sliced breakfast cake, 485 g

For anyone who wants to share a pack of sliced breakfast cake over coffee.

485 g pack. If you’re looking for a thick slice, check the slice thickness; before serving, read the allergen information on the packaging.

View at Joybuy

Frequently asked questions

Is XL breakfast cake automatically cut into thicker slices?

No. XL doesn’t confirm the actual slice thickness. Albert Heijn lists Peijnenburg Ontbijtkoek naturel gesneden XL as a 455 g pack containing 16 slices. Ask about the thickness or look at the slices if it matters to your choice.

For a hotel room, should I choose a shared pack or individual portions?

Individually wrapped portions are convenient if each guest is to receive one sealed snack; a pack of sliced breakfast cake works well when several guests will be sharing. If you open a pack, check how to store the breakfast cake afterwards.

What allergen information do hotel guests need?

Guests need to be able to check which allergens are present in the breakfast cake being served. The Netherlands Food and Consumer Product Safety Authority says that businesses offering food to consumers must inform them about any allergens present. Keep the information from the current packaging available when serving it.

Is breakfast cake with no added sugar sugar-free?

No. No added sugar doesn’t mean there are no sugars in it. Voedingscentrum lists 0.8 g of sugars per 30 g slice for breakfast cake with no added sugar; check the nutritional information on the packaging for the variety you’ve chosen.