Travelling with a group
A large, pre-sliced cake gives you slices to share without needing a knife. Just remember to bring something to keep the remainder dry and tidy after opening.
Which pack is best for you?
Travellers who want their own portions
Individually wrapped slices are handy when everyone wants to take one from their own bag, without having to store a shared, opened cake.
Travellers comparing labels
If sugar, fibre, ingredients or allergens affect your choice, check the nutritional information for the exact variety. A label such as wholemeal or zero doesn’t answer all those questions.
What should you look for when choosing?
For your train journey, first decide whether you want to share one cake or take an individual portion for everyone. Then compare the packaging and label of the variety you’re considering.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Amount to share | Check the weight, the number of slices and whether the cake is pre-sliced. Jumbo lists around 18 slices for its 550 g pre-sliced Peijnenburg original. | When I’m travelling with a group, I want one pack to contain enough slices for everyone. Around 31% of consumers put the amount available to share first. |
| Individual portions on the go | Check whether each slice is individually wrapped and how many slices are in the pack. Jumbo describes a Peijnenburg 10-pack with ten individually wrapped 28 g slices. | When everyone is taking a slice for themselves, I don’t want to keep opening a large cake. Around 31% of consumers prioritise individual portions. |
| Sugar and fibre | Compare sugar and fibre per 100 g and per portion, and check the ingredients of the exact variety too. | When I compare varieties by nutritional value, I want to know what’s in the slice I’m taking with me. This is the main consideration for around 23% of consumers. |
| Ingredients and allergens | Read the current ingredients and allergen information on the packaging. Don’t rely on the product type or the front of the pack alone. | If certain ingredients matter to me, I need to be able to check the exact cake before eating it. Around 15% of consumers put this check first. |
Common mistakes
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Looking for one standard ‘sharing bag’
A large breakfast cake, a pre-sliced cake and individually portioned packs differ in how easy they are to share and store on the go. The pack name doesn’t tell you how many slices will work for your group.
Check the number of slices, whether they’re individually wrapped and how you can carry the remainder after opening.
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Treating a claim on the front as full nutritional information
Wholemeal, zero and no added sugar describe different things. None of these labels tells you on its own how much sugar or fibre is in the portion you’ve chosen.
Compare the nutritional information per 100 g and per portion, and read the ingredients for the exact variety.
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Assuming you know the allergens from the product type
The Peijnenburg original portion pack described by PLUS contains rye and may contain milk and nuts. Another variety may have different ingredients or allergen information.
Before eating, read the label on the pack you’ve actually bought.
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Assuming iodised baker’s salt is always used
According to NBC / Brood.net, there is no legal requirement to use iodised baker’s salt. So the term ‘breakfast cake’ doesn’t guarantee the ingredients of any individual product.
Check the ingredients list if the type of salt used is important to your purchase.
Brands to compare
For each of these brands, compare the specific variety: packaging, ingredients and nutritional information can differ within the same brand.
Peijnenburg
Jumbo and PLUS sell both large pre-sliced Peijnenburg cakes and individually portioned packs.
- Jumbo describes a 550 g pre-sliced original cake with around 18 slices, as well as a 10-pack of individually wrapped slices.
- The different pack types suit different travel needs, so check the ingredients and nutritional information for each variety.
AH
Albert Heijn lists its own wholemeal, pre-sliced breakfast cake in a twin pack.
- The twin pack is an option if you want to take more than one cake with you.
- Check the nutritional information and ingredients on the pack before choosing this variety for those qualities.
Tastino
Lidl lists Tastino breakfast cake in packs weighing between 465 and 550 g, as well as a 485 g pre-sliced wholemeal variety.
- Weight and pre-sliced format are useful things to consider when choosing a cake to share.
- Check the ingredients, allergens and nutritional information for the pack you choose.
Koek & Bakker
ALDI lists a 485 g pre-sliced wholemeal breakfast cake and a 485 g pre-sliced Zero variety from Koek & Bakker.
- Both listed varieties are pre-sliced, so they can be shared without a knife.
- Don’t treat Zero as a complete description of the nutritional value; compare the label of the variety you choose.
Goud Gebakken
ALDI lists a 550 g unsliced original breakfast cake and individually wrapped Koekhappers from Goud Gebakken.
- The packs mentioned give you the choice of a whole cake or individual pieces.
- Koekhappers aren’t necessarily the same type of product as a traditional breakfast cake, so check the product name and ingredients.
Breakfast cake at Joybuy
These products give you two packaging options for the journey: a pack of breakfast cake bars or a large, pre-sliced cake to share with your fellow travellers. Check how the portions are wrapped in the pack you choose.
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Snelle Jelle Breakfast Cake Less Sugar-Free 250 g
An option if you want to take breakfast cake bars on your journey; check the pack to see how many are individually wrapped.
Contents: 250 g. Compare the nutritional information per 100 g and per portion if nutritional value affects your choice.
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g'woon sliced breakfast cake 485 g
A pre-sliced cake to share with fellow travellers without a knife, as long as you can keep the remainder dry after opening.
Contents: 485 g. Check the pack for the number of slices, ingredients and nutritional information.
Frequently asked questions
Should I take a large breakfast cake or individual portions on the train?
A large, pre-sliced cake is a good choice for sharing with several travellers if you can store the remainder somewhere dry. Individually wrapped slices are more convenient when everyone needs to be able to take a portion from their bag or coat pocket.
What is the nutritional value of one slice of breakfast cake?
It depends on the variety and the size of the slice. The Netherlands Nutrition Centre gives figures of 11.2 g of sugar and 1.1 g of fibre for a 30 g slice of breakfast cake. Before buying, compare the values per portion and per 100 g on the pack of your product.
What should I check if rye, milk or nuts are relevant to me?
Read the current ingredients and allergen information on the exact pack. The Peijnenburg original portion pack described by PLUS contains rye and states that it may contain milk and nuts. Don’t assume the same applies to other varieties.
Does breakfast cake always contain iodised baker’s salt?
No, this isn’t guaranteed. According to NBC / Brood.net, there is no legal requirement to use iodised baker’s salt. Check the ingredients list for the specific cake if you want to know which type of salt has been used.