Choose a large sliced or unsliced breakfast cake if everyone is eating at the same time and you want to portion it yourself. Individually wrapped slices are more practical if people are eating at different times or want to take a slice with them. Whichever format you choose, check the label for ingredients, allergens and nutritional information.
A large cake lets you cut and serve the slices yourself. Jumbo lists a 550 g breakfast cake, for example, while Albert Heijn offers a 600 g version. Before you buy, think about how many people will be eating and how you’ll store any leftovers once opened.
If people are eating in different places or at different times, individually wrapped portions are easy to hand out. The Peijnenburg 10-pack listed by Jumbo contains ten individually wrapped 28 g slices.
Check that the exact product is suitable for everyone. For example, according to Albert Heijn, a gluten-free Peijnenburg breakfast cake contains lupin and milk, so ‘gluten-free’ doesn’t tell you everything about other allergens.
First, decide whether everyone will eat at the same time or whether you want to send people away with a portion. Then consider the quantity and check the product information against everyone’s needs.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Handing out portions | Check the number of slices, the weight of each slice and whether they’re individually wrapped. | If people are taking a slice with them or eating at different times, I want to be able to hand out pre-portioned slices. This convenience is the top priority for around 40% of consumers. |
| Quantity for the group | Compare the total weight with the number of people eating, and check how to store the cake once opened. | When everyone is taking a break at the same time, I want to be able to cut enough without having lots left over. This is the main consideration for around 30% of consumers. |
| Ingredients and nutritional information | Read the allergen list for the exact product and compare sugars, fibre and salt on the same basis, for example per 100 g. | The cake needs to meet the group’s dietary and allergen requirements; wording on the front of the pack isn’t enough. Around 30% of consumers give these checks top priority. |
A large cake needs to be portioned yourself, and some may be left over after the break. Individual portions are easier to hand out when not everyone is eating at the same time.
Choose a size to suit the number of people, when they’ll be eating and the storage instructions once opened.
A gluten-free product may contain other allergens. According to Albert Heijn, the gluten-free Peijnenburg breakfast cake contains lupin and milk.
When buying, check the ingredients, allergens and nutritional information on the packaging of the exact product you’ve chosen.
Rules on the use of bakers’ salt don’t tell you which salt is used in an individual breakfast cake.
If this matters to you, check the ingredients information for your chosen cake or ask the manufacturer.
Peijnenburg offers individually wrapped slices as well as a gluten-free breakfast cake.
Jumbo lists own-brand breakfast cake in larger sizes, including a 550 g option.
Albert Heijn lists a 600 g own-brand breakfast cake, among other options, as well as a sliced version.
These products offer two options for a morning break: breakfast cake to portion yourself, and a version for anyone who wants to hand out individual portions. When choosing, consider how much cake your group will need.
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An option if you want to hand out individual portions of breakfast cake. Check the ingredients and nutritional information for this product; the name alone doesn’t tell you how much sugar a portion contains.
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The sliced format suits a group eating at the same time who want to serve the slices themselves. Seal the pack securely after opening and check the label for allergens.
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With this unsliced cake, you can choose how thick to cut the slices for a group eating at the same time. Check the current label for allergens before sharing, and seal the cake securely once opened.
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The pack of six may help you plan for a smaller group. Check the weight on the packaging if you want to work out how much each person will get, and check the label for allergens.
Start with the number of people and the portion size of the product you choose. The Peijnenburg 10-pack listed by Jumbo contains ten 28 g slices; with a large cake, you decide how thick to cut them.
They’re useful if you want to hand out portions without cutting the cake, or if people are eating at different times. If the group is eating together and you want to choose the portion sizes yourself, a large sliced or unsliced cake is also a good option.
Follow the instructions on the packaging of your chosen product and seal the cake securely after opening. Jumbo says its 280 g Original breakfast cake should be stored in a cool, dry place; check the instructions for your own product separately.
Not necessarily. According to Albert Heijn, the gluten-free Peijnenburg breakfast cake contains lupin and milk. Always read the full allergen information on the packaging you buy.
You can’t assume that it does. According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be present in bakery products through the use of bakers’ salt, with a maximum of 65 mg of iodine per kg of salt. This rule doesn’t say whether bakers’ salt has been used in a particular breakfast cake; check the product information or ask the manufacturer.
