Organiser handing out individual portions
You want to give guests their own portion without having to cut the cake on the spot. Individually wrapped pieces are also handy if someone wants to take one away.
Who are these formats useful for?
Organiser catering for a larger group
You want to serve breakfast cake on a platter and are considering how many pieces you can serve from one pack, and how much might be left over afterwards.
Shopper who wants to check the label
You may be looking for a specific claim about added sugars, or want to check the ingredients and allergens before guests help themselves.
What should you look for when choosing?
First decide whether guests will have individual portions or you’ll serve the breakfast cake on a platter. Then check the quantity and the label on the pack you’re considering.
| What to consider | What to check when buying | Who is this most important for? |
|---|---|---|
| Handing out individual portions | Check the number of pieces and whether they’re individually wrapped; a 6-pack isn’t necessarily individually wrapped. | If I want to give guests their own piece straight away, I don’t want to have to cut it during the party. Ease of serving is the top priority for around 37% of consumers. |
| Quantity for the group | Compare the total weight with the number of portions you want to make or hand out. | For a larger group, I want to fill a platter without having lots of cake left over. Around 27% of consumers prioritise the quantity needed for their group. |
| Added sugars | Read the exact claim and compare the sugars per 100 g and per portion in the products you’re considering. | If I’m looking for a product with a claim about sugar, I want to know exactly what the label says. For around 18% of consumers, added sugar is the main selection criterion. |
| Ingredients and allergens | Check the ingredients and allergens on the current packaging of the exact product. | If a guest asks about the ingredients, I want to be able to show them the packaging. Checking the label is a top priority for around 18% of consumers. |
Common mistakes
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Assuming every multipack contains individually wrapped pieces
A pack containing several bars isn’t necessarily the same as a pack where each piece has its own wrapper. You’ll notice the difference if guests want to take a portion away.
Look for an explicit statement on the pack that the pieces are individually wrapped, and count them before planning your portions.
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Taking a sugar claim as complete nutritional information
The claim ‘no added sugars’ doesn’t mean that the breakfast cake contains no sugars. A claim on the front of the pack doesn’t replace the nutrition table.
For the specific product, check the sugars per 100 g and per portion, along with the portion size and ingredients list.
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Guessing allergens from the brand name or flavour
If you have a food allergy, the information on the label of the specific product is important. Ingredients and product information can change.
Check the packaging just before serving, and keep it available for guests who want to read the ingredients.
Brands to compare
Peijnenburg
Peijnenburg appears in supermarket ranges in a variety of breakfast cake formats, including individually portioned packs.
- Jumbo lists, among other options, a plain 10-pack of 10 × 28 g, with each piece individually wrapped.
- Check the number of pieces and packaging format for each variety; the same brand name doesn’t mean the portions are packaged in the same way.
PLUS
The PLUS range includes both breakfast cake bars in a 6-pack and a 550 g whole breakfast cake.
- This lets you compare a pack of bars with a cake to serve on a platter.
- Before serving, check the current packaging for ingredients, nutritional information and allergens.
Jumbo
Jumbo’s breakfast cake range includes individually portioned packs and larger cakes.
- The range includes, for example, the individually wrapped Peijnenburg plain 10-pack.
- Check the packaging of the product you choose for the exact format and ingredients.
Koek & Bakker
ALDI lists a pre-sliced Koek & Bakker Ontbijtkoek Zero with the claim ‘no added sugars’.
- The sliced format is useful if you want to arrange pieces on a platter.
- The sugar claim doesn’t mean the cake is sugar-free or individually wrapped; check the packaging for both details.
Goud Gebakken
ALDI lists Goud Gebakken snack cakes as spiced or breakfast cake, with six individually wrapped pieces.
- The individual wrappers are ideal for handing out pieces without cutting them on the spot.
- Check which variety you’re choosing and how much each piece weighs if you want to plan the portions in advance.
Breakfast cake on Joybuy
These breakfast cakes are suitable for two ways of serving at a garden party: handing portions to guests or arranging pieces on a platter. If guests might want to take a piece away, check whether the pieces are individually wrapped in the pack you choose.
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Snelle Jelle Breakfast Cake Less Sugar-Free 250 g
If you want to hand out individual portions, check how many pieces the pack contains and whether they’re individually wrapped. The pack has a stated net weight of 250 g.
For this variety, check the sugars per 100 g and per portion on the packaging; the variety name alone doesn’t tell you this.
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g'woon Breakfast Cake, 6 pieces
Six pieces for anyone who wants to serve breakfast cake on a platter. Check whether the pieces are individually wrapped if guests might want to take one away.
Before serving, check the ingredients and allergens on the packaging.
Frequently asked questions
How do I work out how much breakfast cake I’ll need for a garden party?
Start with the number of guests likely to have a piece and how many portions you want to hand out. For example, Jumbo lists a Peijnenburg 10-pack of 10 × 28 g, while ALDI lists snack cakes in packs of six individually wrapped pieces. With a whole cake, you can decide how large to cut the pieces yourself.
Does ‘no added sugars’ mean that breakfast cake is sugar-free?
No, you can’t draw that conclusion from the claim. Check the nutrition table for the exact variety: the Netherlands Nutrition Centre (Voedingscentrum) gives 7.3 g of sugars per 30 g slice for breakfast cake with less sugar, but that figure doesn’t automatically apply to a different breakfast cake.
Where should I check for allergens when serving breakfast cake to guests?
Read the packaging for the exact product just before serving. The Netherlands Nutrition Centre (Voedingscentrum) stresses the importance of label information for anyone with a food allergy. Keep the packaging so guests can check the ingredients themselves.
Does information about baker’s salt mean my breakfast cake contains iodine?
No, general information about baker’s salt doesn’t tell you the iodine content of a specific breakfast cake. The Netherlands Nutrition Centre (Voedingscentrum) discusses the role of baker’s salt mainly in bread; for the breakfast cake you’ve chosen, check the ingredients on the packaging or ask the manufacturer.