Who is this choice relevant for?

Gamers who want to compare fibre

You want to grab a slice quickly between games and, when choosing breakfast cake, look at the amount of wholemeal rye flour and fibre, not just the taste.

Gamers keeping an eye on sugars

You compare how much sugar there is in a slice and, for a version with no added sugars, also want to know which sweeteners it contains.

Shoppers who value convenience and packaging

You’re looking for pre-sliced breakfast cake that’s easy to portion, and checking whether the pack size suits how much you use.

What should you look for when choosing?

Start with what matters most to you: fibre, less sugar per slice or a convenient cake with a familiar taste. Then compare the nutritional information per 100 g and per serving, as slice sizes can vary.

What to consider What to check before buying Who it matters to
Fibre and wholemeal ingredients Check the ingredients and compare fibre per 100 g and per slice. When I grab breakfast cake while gaming, I want to be able to choose based on its fibre content, even if another version contains less sugar. An estimated 40% of consumers prioritise fibre and wholemeal flour.
Sugars and sweeteners Compare ‘of which sugars’ per serving and, for versions with no added sugars, check which sweeteners they contain. I want to know how much sugar is in my slice and accept that an alternative may be sweetened differently. An estimated 30% of consumers put less sugar per slice at the top of their list.
Convenience and taste Check whether the cake is pre-sliced, how much is in the pack and whether the ingredients suit your taste. If you want to grab a slice between games without having to cut it, a familiar taste and practical packaging may matter more than the lowest sugar content. An estimated 30% of consumers prioritise these factors.

Common mistakes

  • Assuming wholemeal breakfast cake is automatically low in sugars

    For the Peijnenburg Volkoren product reviewed, Jumbo lists 39 g of sugars per 100 g. So the proportion of wholemeal flour alone tells you nothing about the amount of sugar.

    Compare ‘of which sugars’ and fibre on the same basis, ideally per 100 g and per slice.

  • Assuming a version with no added sugars is the same as regular breakfast cake

    The Peijnenburg version reviewed contains xylitol. The product information warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals.

    Read the ingredients and warnings on the packaging, and keep products containing xylitol out of reach of pets.

  • Relying on an online allergen summary to make your decision

    For g'woon breakfast cake, the online allergen information conflicts with the mention of rye in the ingredients. This matters if you need to avoid rye or gluten.

    Use the packaging as your source of allergen information; if details conflict, don’t rely on the online summary to make your choice.

Brands to consider

Peijnenburg

Peijnenburg offers a pre-sliced wholemeal breakfast cake and a pre-sliced wholemeal version with no added sugars, both weighing 345 g.

  • Jumbo lists 5.1 g of fibre and 39 g of sugars per 100 g for the regular Volkoren; for the version with no added sugars, the figures are 17 g of fibre and 4.9 g of sugars per 100 g.
  • The version with no added sugars contains xylitol. Read the warnings on the packaging before choosing it.

Albert Heijn

The AH Ontbijtkoek volkoren reviewed is pre-sliced and comes in a 485 g pack.

  • Albert Heijn lists 41% wholemeal rye flour and 34 g of added sugars per 100 g for this version.
  • Check the allergens on the packaging if rye or gluten is a concern for you.

Jumbo

The Jumbo Volkoren Ontbijtkoek reviewed comes in a 280 g pack.

  • Jumbo lists 8.2 g of fibre per 100 g for this version.
  • The label also lists 35.5 g of sugars per 100 g; check the grains and allergens listed too.

PLUS

The PLUS Ontbijtkoek Volkoren reviewed is pre-sliced and comes in a 485 g pack.

  • PLUS lists 41% wholemeal rye flour and 5.7 g of fibre per 100 g.
  • Check the latest nutritional information and allergens on the packaging when you buy it.

Koek & Bakker

ALDI offers pre-sliced wholemeal breakfast cake and a pre-sliced Zero version from Koek & Bakker, both weighing 485 g.

  • ALDI describes the Zero version as breakfast cake with no added sugars.
  • Compare the ingredients and nutritional information on the packaging to see which version suits your preferences.

Breakfast cake on Joybuy

This pre-sliced breakfast cake is an option if you want to grab a slice while gaming without having to cut it. Check the packaging for information on fibre, sugars and allergens before choosing.

g'woon sliced breakfast cake, 485 g

g'woon sliced breakfast cake, 485 g

The pre-sliced pack is handy if you want to grab a slice between games. Before buying, check the allergens on the packaging: the online product information lists rye in the ingredients, but also includes conflicting allergen information.

View on Joybuy

Frequently asked questions

Does ‘wholemeal’ mean breakfast cake is a mix of white and wholemeal flour?

No, ‘wholemeal’ doesn’t mean a mix of white and wholemeal flour. According to the Voedingscentrum, a product can only be called wholemeal if it is made entirely from wholemeal flour. Check the ingredients to see which types of flour have been used.

Can I choose wholemeal breakfast cake if I need to avoid rye or gluten?

Don’t assume that wholemeal breakfast cake is suitable if you need to avoid rye or gluten. The versions reviewed list rye and/or gluten-containing grains, so check the allergen information on the packaging before choosing a product.

What should I look for in breakfast cake with no added sugars if I have pets?

Check whether the breakfast cake contains xylitol and keep products containing it out of reach of pets. The Peijnenburg version reviewed contains xylitol, and the product information warns that it is not suitable for animals.