If you want to add toppings to breakfast cake while gaming, look for a variety described as generously sliced, or choose an unsliced loaf so you can decide how thick to cut each slice. ‘Sliced’ and ‘generously sliced’ don’t specify a measured thickness. If you’d rather grab a slice quickly or have a set portion, compare the packaging, weight per slice and nutritional information for the variety you’re considering.
Want to add something to a slice without having to cut it first? A description such as ‘generously sliced’ can help you find what you’re looking for, but it doesn’t tell you how thick the slice is in millimetres. Albert Heijn used this description for Bolletje Naturel.
If you don’t want to use a knife while playing, pre-sliced or individually wrapped slices are worth considering. For example, Peijnenburg lists a pack of ten individually wrapped 28 g slices.
If you’re mainly interested in wholegrain ingredients, sugars, fibre or allergens, you can compare different varieties. Check the nutritional information and ingredients for the exact pack you want to buy; the way it’s sliced won’t tell you anything about those.
First, decide whether you want to cut a thick slice yourself or simply grab a portion quickly. Then compare the labels of the varieties that suit your needs.
| What to consider | What to check before buying | Who is this most important for? |
|---|---|---|
| A slice for toppings | Look for a variety described as generously sliced, or choose an unsliced loaf so you can decide how thick to cut it. Portion weight doesn’t tell you how thick a slice is. | I want to add toppings to my breakfast cake and judge for myself whether the slice is big enough; for around 45% of consumers, having a suitable base for toppings comes first. |
| Ingredients and nutritional value | Compare sugars and fibre per 100 g, and check the ingredients and allergens for the variety you’ve chosen. | When choosing between wholegrain and other varieties, I want to know what I’m actually getting in each slice. Around 33% of consumers put this ingredient profile first. |
| Portion size and convenience | Check the number of slices, the weight per slice if stated, and whether the slices are individually wrapped. | While gaming, I want to grab a slice without having to cut it first; for around 22% of consumers, portion convenience matters most. |
A pre-sliced pack saves you the effort of cutting, but it doesn’t tell you how thick each slice is. ‘Generously sliced’ isn’t a measurement in millimetres either.
If the thickness matters for your toppings, look at the slice itself or choose an unsliced loaf and cut a test slice.
These descriptions don’t tell you how thick the slices are, and they’re no substitute for the nutritional information table. PLUS lists 36 g of sugars per 100 g for its sliced plain breakfast cake; Jumbo lists 38 g per 100 g for Peijnenburg Naturel Gesneden 550 g.
Compare the figures per 100 g and think about how much of your chosen variety you want as a snack. Check the ingredients list too.
Ingredients vary between breakfast cakes. The Peijnenburg variety reviewed lists rye; the Bolletje variety reviewed also listed wheat, barley and lupin.
Check the current allergen information on the packaging of the specific variety you’re buying.
According to Jumbo and Peijnenburg, the brand offers both sliced and individually wrapped breakfast cake. That makes it worth considering if you want to compare slice styles and portion sizes.
Worth considering if you’re specifically looking for breakfast cake described as generously sliced.
The supermarket’s own brand offers sliced plain breakfast cake, with nutritional information available to help you compare varieties.
ALDI lists sliced wholemeal breakfast cake under this brand, as well as a sliced variety called Zero.
Lidl has listed breakfast cake from Tastino; if you’re interested, check the current variety and packaging.
These two varieties suit different snacking styles: unsliced breakfast cake if you want to choose the thickness yourself, and sliced wholemeal breakfast cake if you want to grab a slice without cutting it.
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An option if you want to decide for yourself how thick to cut a slice for your snack.
Unsliced 550 g pack. You’ll need to prepare it yourself, so cut a test slice to see whether the thickness works with your toppings. Check the current label if allergens or iodine are relevant to your choice.
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An option if you want ready-sliced breakfast cake and are looking for a wholemeal variety.
Sliced 485 g pack. The fact that it’s sliced doesn’t confirm that the slices are thick enough for your toppings. Check the current label if ingredients or allergens are important to you.
No. A description such as ‘generously sliced’ doesn’t specify a thickness in millimetres. If you want to choose the thickness yourself, unsliced breakfast cake is an option; with a pre-sliced variety, you can check the slice before adding your toppings.
Follow the storage advice on the packaging you’ve chosen, and seal it well again after use. Peijnenburg recommends keeping its breakfast cake in a cool, dry, dark place, ideally in a sealed tin or container.
Don’t assume so based on the name. For the specific variety, check the ‘of which sugars’ line in the nutritional information table. A claim about added sugars isn’t the same as a figure for all sugars present.
You can’t assume that’s true of every breakfast cake. The Commodities Act Decree on Overheid.nl defines baker’s salt as iodised table salt for bread and other baked goods, but that doesn’t tell you which salt is used in a specific breakfast cake or how much iodine a slice contains. Check the current packaging or ask the manufacturer.
No, the listed ingredients vary by product. The Peijnenburg variety reviewed lists rye; the Bolletje variety reviewed also listed wheat, barley and lupin. So check the allergen information for the exact variety and pack you want to buy.
