If you want to serve breakfast cake at the table
You want to serve slices to several people without having to cut the cake during your baking session. A large pre-sliced cake is ideal; Jumbo and PLUS both offer this type of pack.
Which format works best for you?
If you want to cut your own pieces
You want to cut the cake into slices, cubes or another shape for a serving platter or recipe. An unsliced version gives you that flexibility, but does require some preparation.
If you need to check the label for other people
You need information about the ingredients and allergens in the exact version you have chosen. Product information from PLUS and Peijnenburg shows that declarations for rye, other gluten-containing cereals, milk and nuts vary from product to product.
What should you look for when choosing?
First, decide whether you want to serve the breakfast cake straight away, cut it yourself or give everyone an individually wrapped portion. Then check that the quantity and label are suitable for the people you’re sharing it with.
Large pre-sliced breakfast cake
Choose this format: if you want to serve slices without having to cut them first.
The trade-off: the slices aren’t individually wrapped.
Unsliced breakfast cake
Choose this format: if you want to decide the size or shape of the pieces yourself.
The trade-off: you’ll need to cut the cake before you can serve it.
Individually wrapped slices
Choose this format: if everyone needs to be able to take their own portion with them.
The trade-off: you get set slices rather than one cake that you can cut into pieces yourself.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Serving straight away | Check whether the cake is pre-sliced and whether the net weight is right for the number of people. Jumbo offers a 475 g pre-sliced cake; PLUS offers one weighing 485 g. | If I want to serve slices during the session, I don’t want to have to get a knife and chopping board out first. For around 50% of consumers, being able to share straight away is the top priority. |
| Ingredients and allergens | Read the label on the version you’ve chosen. Compare nutritional information, such as sugar content, on the same basis, for example per 100 g. | When I’m buying for a group, I want to know whether everyone can eat the cake I’ve chosen. Ingredients and allergens are the main concern for around 30% of consumers. |
| Portion format | Choose an unsliced cake if you want to cut the pieces yourself, or check the number and weight of the individually wrapped slices. Peijnenburg states that its 10-pack contains ten 28 g slices. | If I want to cut pieces for a serving platter or give everyone their own pack to take home, that determines which packaging I choose. This type of portioning is the main priority for around 20% of consumers. |
Common mistakes
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Looking for a ‘sharing bag’ as a standard pack format
Breakfast cake is available in various formats, including pre-sliced and unsliced cakes, as well as packs of individually wrapped slices. Each format suits a different way of sharing.
Think about how many people will be eating and whether you want to serve slices, cut them yourself or give everyone a portion to take away. Then compare the net weights.
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Assuming breakfast cake works in every spiced biscuit recipe
A topping, filling or separate snack may call for different formats and quantities. So, a pack that’s handy for sharing isn’t automatically the right choice for your recipe.
First, consider how the breakfast cake will be used in your recipe, then choose the format and quantity you need.
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Assuming you know what’s on the label from the product category
According to PLUS, its pre-sliced plain version contains rye flour and may contain wheat, barley and oats. Peijnenburg lists different potential allergens for its individually wrapped slices. You also shouldn’t assume that breakfast cake contains iodine from baker’s salt without checking.
Before sharing, check the ingredients and allergens on the current packaging of the exact version you’ve chosen.
Brands to consider
Peijnenburg
Offers large cakes and individually wrapped slices. This is useful if you’re deciding between a cake to serve at the table and portions to take away.
- Peijnenburg states that its plain 10-pack contains ten individually wrapped 28 g slices.
- Check the ingredients and allergens for the version you’ve chosen. For this 10-pack, Peijnenburg lists the possible presence of milk, hazelnuts, almonds and other gluten-containing cereals.
Jumbo
Offers breakfast cake in pre-sliced and unsliced formats, including plain versions in different weights.
- The range includes a 475 g pre-sliced plain cake and a 550 g plain cake.
- When buying, check which version is available and whether its stated weight suits your occasion.
PLUS
Offers a 485 g pre-sliced plain breakfast cake if you want to serve slices straight away.
- PLUS provides ingredients, allergen information and nutritional values for this version.
- Use the label on the pack you’re buying to make your final choice.
Koek & Bakker
At ALDI, the range includes an unsliced ginger version that you can cut into pieces yourself.
- ALDI describes the 465 g ginger version as unsliced.
- A flavoured version will change the taste of what you serve, so check that it works for your planned recipe.
Tastino
Lidl offers a 485 g pre-sliced plain breakfast cake and a pre-sliced wholemeal version.
- The 485 g plain version is already cut into slices.
- Check the packaging in store for the ingredients, allergens and nutritional information for the version you’ve chosen.
Breakfast cake at Joybuy
These breakfast cakes suit two ways of sharing: serving pre-sliced pieces straight away or portioning an unsliced cake yourself. If you’re using one in a spiced biscuit recipe, first check which format and quantity the recipe calls for.
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g'woon sliced breakfast cake, 485 g
For anyone who wants to serve slices without cutting the cake first. The pack contains 485 g of sliced breakfast cake.
Before sharing, check the ingredients and allergens on the current packaging.
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g'woon sliced wholemeal breakfast cake, 485 g
For anyone looking for a wholemeal version in ready-to-serve slices. The pack contains 485 g of sliced breakfast cake.
Check the current packaging for ingredients and allergens; don’t assume these based on the ‘wholemeal’ description.
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g'woon unsliced breakfast cake, 550 g
For anyone who wants to choose the size and shape of the pieces. The cake is unsliced and weighs 550 g.
You’ll need to cut it before serving. Also check the ingredients and allergens on the current packaging.
Frequently asked questions
Should I choose a pre-sliced cake or individual packs if we’re sharing?
A large pre-sliced breakfast cake is handy if you want to put slices on the table straight away; individual packs are better when everyone is taking a portion with them. Jumbo offers pre-sliced cakes weighing 475 g and 550 g, while Peijnenburg states that its 10-pack contains ten individually wrapped 28 g slices.
Which allergens should I check before serving breakfast cake?
Read the allergen information on the specific pack you’re serving. According to PLUS, its pre-sliced plain version contains rye flour and may contain wheat, barley and oats; Peijnenburg lists the possible presence of milk, hazelnuts, almonds and other gluten-containing cereals for its 10-pack.
Can I assume breakfast cake contains iodine from baker’s salt?
No, don’t automatically assume that breakfast cake contains baker’s salt or iodine. If this matters to your choice, check the ingredients on the pack you’ve chosen. The Netherlands Nutrition Centre explains that even bread doesn’t have to be made with baker’s salt; this information doesn’t tell you which breakfast cakes are made with it.