Who is this choice relevant to?

Parents of young fussy eaters

They want to know whether a snack is likely to suit their child’s tastes and preferred texture, without treating it as a replacement for a family meal. The Netherlands Nutrition Centre provides separate information about meals for families with children aged 1 to 12 and the fussy eating phase.

Shoppers comparing sugars and sweeteners

They want to compare the nutritional information and ingredients in standard breakfast cake with those in a variety containing sweeteners. For AH Ontbijtkoek zero gesneden, Albert Heijn’s warning about excessive consumption is also worth noting.

Shoppers checking allergens

They need to check the grains and other allergens in the exact variety. For example, the gluten-free Peijnenburg breakfast cake listed by Albert Heijn contains milk and lupin.

What should you look for in breakfast cake?

When choosing breakfast cake for a fussy eater, start with the texture and format, then compare the nutritional information and allergens for the variety you’re considering.

What to consider What to check before buying Who it matters to
Flavour and texture Check whether the breakfast cake is pre-sliced and what portion size is shown on the pack. A pre-sliced piece is easy to portion, but that tells you nothing about whether the flavour will be accepted. If you have a fussy eater, you’ll want to know whether the flavour and texture are a good match; this is the top priority for around 45% of consumers.
Sugars and sweeteners Compare sugars per 100 g, ingredients and warnings for the exact varieties. Albert Heijn lists 22 g of polyols per 100 g for AH Ontbijtkoek zero gesneden. If you’re comparing standard breakfast cake with a variety containing sweeteners, you’ll want to understand what’s in each portion; nutritional information is the main consideration for around 33% of consumers.
Grains and allergens Read the latest allergen information for your chosen variety. Gluten-free does not automatically mean free from milk or lupin. If you need to take gluten or other allergens into account, you’ll want to check the ingredients on the exact pack; this is a priority for around 22% of consumers.

Common mistakes when choosing

  • Judging a zero variety by its name alone

    According to Albert Heijn, AH Ontbijtkoek zero gesneden contains xylitol and 22 g of polyols per 100 g. Excessive consumption may have a laxative effect; it also contains rye and gluten-containing cereals.

    As well as the product name, read the ingredients, nutritional information and warnings.

  • Assuming gluten-free means allergen-free

    The Peijnenburg Ontbijtkoek glutenvrij ongesneden listed by Albert Heijn contains milk and lupin.

    Check the full allergen information on the exact pack, not just the gluten-free claim.

  • Relying only on an online ingredients list

    Albert Heijn warns that ingredients, nutritional values and allergy information can change.

    Check the information on the current packaging before eating, especially if you need to avoid an allergen.

  • Treating breakfast cake and a box of chocolates as the same purchase

    Choosing breakfast cake as a snack for a fussy eater and buying chocolate as a gift are two different shopping decisions.

    Decide what you’re looking for before comparing varieties, ingredients or packaging.

Brands and varieties to consider

Peijnenburg

The products reviewed show the difference between a standard rye variety and a separate gluten-free variety.

  • According to Jumbo, Peijnenburg Ontbijtkoek Naturel Gesneden 550 g contains rye flour and comes pre-sliced.
  • The gluten-free Peijnenburg variety listed by Albert Heijn contains milk and lupin. Check the allergens and nutritional information for each variety.

Albert Heijn

AH Ontbijtkoek zero gesneden is a variety worth comparing with standard breakfast cake for its ingredients and nutritional information.

  • Albert Heijn lists 22 g of polyols per 100 g for this variety.
  • The product contains rye and gluten-containing cereals. Albert Heijn also warns of a possible laxative effect if consumed in excess.

Breakfast cake on Joybuy

Related products coming soon.

Frequently asked questions

Can breakfast cake replace a full meal for a fussy eater?

Don’t automatically treat breakfast cake as a meal replacement: the products reviewed are sold as cake or snacks. The Netherlands Nutrition Centre provides separate information about family meals and the fussy eating phase.

Is AH Ontbijtkoek zero suitable for everyone?

You can’t tell from the product name alone. According to Albert Heijn, this variety contains xylitol and 22 g of polyols per 100 g, with a warning that excessive consumption may have a laxative effect. Check the cereals and allergens listed too.

Is gluten-free breakfast cake also free from other allergens?

No, not necessarily. The Peijnenburg Ontbijtkoek glutenvrij ongesneden listed by Albert Heijn contains milk and lupin. Read the allergen information on the exact pack.

Does all breakfast cake contain iodine?

You can’t tell from the product category. Check the label on your chosen breakfast cake or ask the manufacturer which salt was used.

Why should I read the packaging if the nutritional information is online?

The packaging gives you the information for the product you actually have. Albert Heijn says that ingredients, nutritional values and allergy information can change, so it recommends checking the pack.