A large, pre-sliced breakfast cake is a good choice when you want to serve a slice to several friends at once. If guests are arriving at different times, individually wrapped portions are more practical. Then choose the variety: if anyone has specific dietary preferences or allergies, check the label of the exact cake you plan to serve.
If everyone is having coffee at the same time, you can arrange pre-sliced pieces on a plate and serve them straight away. Large packs of sliced breakfast cake are available from retailers including Jumbo, Albert Heijn and PLUS.
If guests arrive at different times, everyone can take a sealed portion. For example, Peijnenburg lists a pack containing ten individually wrapped slices.
If guests are keeping an eye on ingredients, sugar or allergens, the exact variety matters more than the pack size alone. Compare the current labels before choosing one cake to serve to everyone.
First decide whether you’ll serve slices all at once or hand out sealed portions. Then consider how much you need and which ingredients matter to your guests.
| What to consider | What to check | Who is it important for? |
|---|---|---|
| Quick serving | Whether the cake is sliced and whether the slices are individually wrapped. | If you’ve already poured the coffee, you’ll want to serve slices without having to cut the cake. For around 33% of consumers, this convenience is the top priority. |
| Quantity | The net weight and the number of slices or portions listed on the pack. | When you’re entertaining several guests, you’ll want enough slices to serve without being left with an opened cake that you can’t store. Having enough is the top priority for around 25% of consumers. |
| Dietary preference | The ingredients and nutritional information on sugar and fibre, per 100 g and, where listed, per portion. | If someone asks for a wholemeal variety or a cake with no added sugar, you’ll want to know what’s actually in the variety you choose. Around 25% of consumers consider this kind of preference their top priority. |
| Ingredients and allergens | The allergen information and any warnings about the possible presence of other ingredients. | If a guest has an allergy, don’t rely on the label of another brand or flavour. Ingredients and allergens are the first thing around 17% of consumers consider. |
Breakfast cake is available pre-sliced, unsliced or in individually wrapped portions. So the pack size alone doesn’t tell you how to serve it.
First choose between serving slices on a plate, cutting the cake yourself or offering sealed portions. Then check the number of slices and the storage instructions.
For a Peijnenburg zero variety, Jumbo lists naturally occurring sugars and xylitol. According to the product information, xylitol is not suitable for animals and excessive consumption may have a laxative effect.
For the variety you’re buying, check both the ingredients list and the nutritional information. Keep cake containing xylitol out of reach of pets.
The ingredients and potential allergens listed vary between breakfast cakes. For example, PLUS and Bolletje don’t list the same allergens for the varieties reviewed.
Check the pack for the exact flavour and size you’re serving. If a guest has an allergy, ask them in advance what information they need.
Peijnenburg offers a range that includes large breakfast cakes and individually wrapped slices.
Its own-label range includes a sliced wholemeal breakfast cake for serving slices all at once.
This ALDI own-label brand offers pre-sliced breakfast cake in wholemeal and zero varieties.
Its own-label range includes a sliced plain breakfast cake that you can serve by the slice.
Lidl lists a 485 g zero breakfast cake.
These products give you a choice between sliced breakfast cake to serve on a plate and a smaller pack for anyone who’d prefer to offer individual portions. If you have specific dietary requirements, always check the packaging of the product you choose.
No image available
A sliced cake for serving several pieces at once.
If allergens matter to your guests, check the number of slices and the allergen information on the current packaging.
No image available
A smaller pack to consider if you don’t need a large cake.
Don’t assume you know how much sugar the cake contains from the variety name alone. Check the nutritional information per 100 g and per portion on the packaging.
No image available
A sliced wholemeal variety for serving several pieces at once.
If a guest has an allergy, check the current label for this cake, especially the information about cereals containing gluten.
Choose a large, pre-sliced cake if you want to serve several guests slices on a plate at the same time. Individually wrapped portions are more convenient if guests are arriving at different times or everyone needs to be able to take a sealed portion.
No, the ‘no added sugar’ claim doesn’t mean that it’s sugar-free. Jumbo lists naturally occurring sugars in a Peijnenburg zero variety; check the nutritional information and ingredients list for the cake you’re buying.
Read the allergen information on the current packaging for the exact variety you’re serving. PLUS and Bolletje list different ingredients and potential allergens for the breakfast cakes reviewed, so don’t use the label from another flavour or brand as a substitute.
No, you shouldn’t assume that for a specific breakfast cake. If iodine content matters to your choice, check the product information or ask the manufacturer which baker’s salt is used.
Follow the instructions on the packaging you’ve bought. PLUS recommends storing its sliced breakfast cake in a cool, dry, dark place; a Bolletje product page says to keep the pack sealed after opening.
