Which format is right for you?

For those looking for seeds and texture

If you want recognisable grains and seeds in the breakfast cake on your Flag Day platter, check the ingredients. According to Albert Heijn, Peijnenburg's Tussendoor+ bar contains oats and sunflower seeds; PLUS Wholemeal Breakfast Cake does not list any seeds in its ingredients.

For quick platter prep

If you need equal slices for several guests, pre-sliced breakfast cake saves you the effort of cutting it yourself. Do compare the product format and pack size with the number of portions you want to serve.

For label readers

If you want to check sugars, sweeteners or allergens in advance, compare the nutritional information and ingredients for the specific variety. For products containing xylitol, also check the warning about excessive consumption.

What should you look for when choosing?

First decide whether seeds in the cake matter more to you than slices that are ready to serve. Then compare the nutritional information and ingredients of the format that suits your platter.

What to consider What to check when buying Who it matters to
Seeds and texture Look for specific seeds in the ingredients list and check whether you’re buying a bar or a large cake. If seeds need to be visible on the platter, I don’t want to rely on the word ‘wholemeal’ alone. For around 46% of consumers, the texture from seeds comes first.
Quick to serve Check whether the cake is sliced or individually wrapped, and compare the pack size. When serving several guests, I want to be able to arrange equal slices without having to cut them myself. For around 27% of consumers, ease of serving is the top priority.
Sugars and ingredients Compare sugars per 100 g, sweeteners, allergens and any warnings on the packaging. If I’m shopping for others too, I want to know what’s in the variety I’ve chosen before serving it. Around 27% of consumers prioritise checking the label.

Common mistakes

  • Assuming wholemeal breakfast cake contains seeds

    Wholemeal describes the flour used, not whether seeds have been added. PLUS says its sliced wholemeal breakfast cake contains 41% wholemeal rye flour, but its ingredients do not mention any seeds.

    If seeds are a must, look for them specifically in the ingredients list of the pack you choose.

  • Treating a breakfast cake bar like a cake you can slice

    According to the product information, Peijnenburg Tussendoor+ with grains, seeds and fruit comes as four individually wrapped bars. That’s different from having pre-sliced pieces to arrange on a platter.

    Decide in advance whether you want individual portions or slices, then compare the number of pieces and the pack size.

    Individually wrapped bars need to be unwrapped one by one before you can put them on a platter.

  • Reading ‘no added sugars’ as ‘sugar-free’

    A variety labelled ‘no added sugars’ can still contain sugars and sweeteners. PLUS says Peijnenburg Wholemeal with no added sugars contains 4.9 g of sugars and 24 g of polyols per 100 g, and carries a warning about excessive consumption.

    Check both ‘of which sugars’ and the ingredients and warnings on the current packaging.

Brands to compare

Peijnenburg

Offers both classic breakfast cake and a Tussendoor+ bar with grains, seeds and fruit.

  • According to Albert Heijn, the Tussendoor+ variety contains oats and 9% sunflower seeds.
  • These are individually wrapped bars, not a large, sliced breakfast cake. Also check the sweeteners and allergen information for this variety.

Koek & Bakker

ALDI’s own brand, with sliced breakfast cake for those who want to serve slices.

  • ALDI lists a 485 g sliced wholemeal variety.
  • Check the packaging if seeds, allergens or sweeteners matter to your choice.

PLUS

A supermarket brand with options including sliced wholemeal breakfast cake.

  • PLUS says its sliced wholemeal variety contains 41% wholemeal rye flour.
  • The listed ingredients for this variety do not mention any seeds. Check the current packaging if seeds are an important factor in your choice.

g'woon

Offers a 485 g sliced wholemeal breakfast cake for those who want slices ready to serve.

  • The product listing specifies that it is sliced and gives the pack size.
  • Don’t assume this product contains added seeds; check the ingredients if you want them on your platter.

Sliced breakfast cake on Joybuy

This sliced wholemeal breakfast cake is a good fit for a Flag Day platter when you want slices ready to serve. If visible seeds are the main reason for your choice, check the ingredients first.

g'woon Wholemeal Breakfast Cake, sliced, 485 g

g'woon Wholemeal Breakfast Cake, sliced, 485 g

An option for a platter of pre-sliced pieces when seeds aren’t a must.

The pack contains 485 g. Check the current ingredients list if you’re specifically looking for seeds.

View on Joybuy

Frequently asked questions

Does wholemeal breakfast cake automatically contain seeds?

No. Wholemeal describes the grain flour used, not whether seeds have been added. For example, PLUS Wholemeal Breakfast Cake lists 41% wholemeal rye flour in its ingredients, but no seeds. So check the ingredients of the variety you want to buy.

Is breakfast cake with no added sugars also sugar-free?

No. PLUS says Peijnenburg Wholemeal with no added sugars contains 4.9 g of sugars per 100 g. For the variety you choose, compare the ‘of which sugars’ figure per 100 g and check which sweeteners are listed in the ingredients.

What should I look out for in breakfast cake containing xylitol?

Read the warning on the packaging: the Peijnenburg varieties mentioned carry a warning that excessive consumption may have a laxative effect. Keep products containing xylitol out of pets’ reach too.

How should I store breakfast cake after Flag Day?

Follow the storage advice on the packaging you bought. PLUS recommends keeping its wholemeal breakfast cake in a cool, dry place away from light; for the Peijnenburg wholemeal variety mentioned, it recommends storing it in a sealed tin or container after opening.