Choose individually wrapped portions if visitors will help themselves to breakfast cake or if you’re filling lunchboxes. That way, there’s no need to cut it up at the festival. A larger pack is a good fit for a staffed serving point where you can organise portioning in advance; just make sure product information is available to visitors. If you’re considering a variety with a different recipe, always check the ingredients, allergens, portion size and warnings on the packaging.
Individually wrapped slices or bars fit neatly in a lunchbox or serving tray, so you won’t have to cut up a large loaf at the festival. Albert Heijn lists this type of packaging for products including Peijnenburg and AH Kruidkoekreep zero.
A larger pack may suit a staffed serving point, provided you can organise portioning and make allergen information available. As well as larger packs, Jumbo also lists breakfast cake in a 6-piece pack.
If you’re looking for a specific recipe for your visitors, check the exact variety. A label such as ‘zero’ doesn’t replace the ingredients list, allergen information or warnings on the packaging.
For festival serving, lunchboxes or eating on the go, first decide how you’ll hand out the breakfast cake. Then compare the quantity and consider how you’ll keep the relevant information available with each portion.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Ready-to-serve portions | Check the number of pieces, the weight per piece and whether each piece is individually wrapped. | If visitors will help themselves or I’m filling lunchboxes, I don’t want to have to cut it up on the spot. Around 46% of consumers prioritise ease of serving. |
| Quantity for a larger group | Compare the net weight and decide whether you can organise portioning at the serving point. | When serving lots of visitors, I mainly need enough to go round and can sort out the portions in advance. Around 36% of consumers prioritise quantity for groups. |
| Ingredients and allergens | Check the ingredients list, allergens and any warnings for your chosen variety on the current packaging. | If the recipe is a deciding factor, I don’t want to rely on a word such as ‘zero’ alone. Around 18% of consumers give these product checks top priority. |
The weight of a pack doesn’t tell you whether the pieces inside are individually wrapped. If you need to open a large pack and portion it out, self-service requires more preparation.
For lunchboxes or self-service, check specifically how many individually wrapped portions there are. If it’s a multipack, plan in advance how you’ll serve the contents.
A label describing the recipe doesn’t, by itself, tell you about all the allergens. For AH Kruidkoekreep zero, Albert Heijn lists rye and cereals containing gluten, among other ingredients.
Check the ingredients list, allergens and any warnings on the current packaging for the exact variety.
If you take the breakfast cake out of its original packaging, visitors can no longer check the allergen information on the label themselves. The Netherlands Food and Consumer Product Safety Authority says that consumers must be informed about allergens in unwrapped products in another way.
Keep the original packaging available at the serving point or provide clear, product-specific allergen information. Keep different varieties clearly separated and easy to identify.
The agreement on iodised baker’s salt, published in the Government Gazette in 2008, doesn’t tell you which ingredients are in a specific breakfast cake.
If this ingredient matters to your choice, check the ingredients list of the product you’re considering.
Albert Heijn lists a plain 10-pack containing ten individually wrapped 28 g slices; Jumbo also lists a 4-pack of pearl sugar breakfast cake.
Albert Heijn lists AH Kruidkoekreep zero as a 5-pack of individually wrapped 42 g bars.
Jumbo lists a 585 g Krachtige Kruidkoek Groot Megapack and a 5-piece pack of individually wrapped 65 g bars.
Jumbo’s category listing includes own-brand breakfast cake in a 550 g pack and a 6-piece pack.
Yes, check the packaging for the exact variety. The Netherlands Food and Consumer Product Safety Authority says that allergens must be listed on the label of pre-packed foods. An individual portion pack doesn’t make this check unnecessary.
Make sure visitors can get the allergen information for the breakfast cake before choosing it. The Netherlands Food and Consumer Product Safety Authority says that for unwrapped products, this information must be provided in a way other than on a label. Keep the varieties easy to identify and provide product-specific information at the serving point.
No, don’t assume there’s a general requirement for every breakfast cake. Brood.net explains that using iodised baker’s salt isn’t a legal requirement; an agreement on this was published in the Government Gazette in 2008. Check the ingredients list if it matters for the breakfast cake you’re choosing.
Don’t assume there’s a set time limit that applies to every breakfast cake. Check the best-before date and storage instructions on the specific pack before planning to serve it.
