Who is this choice relevant to?

Those looking for cocoa flavour

You want breakfast cake with a pronounced cocoa flavour for a long drive. Check the stated cocoa percentage: the Peijnenburg variety listed by Albert Heijn as discontinued contains 1% cocoa powder, according to its product page.

Travellers who want fixed portions

You want to be able to grab a portion at a stop without opening a large pack or cutting a slice. An individually wrapped spiced cake bar could be a good fit, but it isn’t necessarily a cocoa breakfast cake.

Those comparing nutritional information

You look beyond flavour to fibre, sugars and ingredients. Compare varieties per 100 g and per portion; if a product contains sweeteners, check the warnings on the packaging too.

What should you look for when choosing?

First decide whether cocoa is essential or whether convenience on the go takes priority. Then compare the nutritional information and check which ingredients and allergens are relevant to your travelling companions.

What to consider What to check before buying Who it matters to
Cocoa and flavour Read the ingredients list, check any stated cocoa percentage and see whether the variety is available. If I’m choosing it specifically for the cocoa, I want to know how much the breakfast cake contains rather than relying on the name alone. Around 33% of consumers would put cocoa flavour first.
Portions for the journey Compare the number of pieces, the weight of each piece and whether the portions are individually wrapped. At a short stop, I want to be able to grab something without cutting it there and then. Around 25% of consumers would put portion convenience first.
Nutritional information Compare fibre and sugars per 100 g and per portion; check which sweeteners have been used too. When comparing varieties, I want to know what my chosen portion contains and which ingredients are in it. Fibre, sugars and sweeteners would be the main concern for around 25% of consumers.
Allergens and storage Check the latest allergen information and storage advice; keep products containing xylitol out of pets’ reach. If someone with a food allergy or a dog is travelling with me, I want to read the label before putting the pack in the car. Around 17% of consumers would make these checks their top priority.

Common mistakes

  • Assuming ‘dark’ means a high cocoa content

    A name that mentions cocoa doesn’t tell you how much has been added. Albert Heijn lists Peijnenburg sliced zero-cocoa breakfast cake as containing 1% cocoa powder and says the variety has been discontinued.

    Before buying, check the cocoa percentage on the current packaging or product page and make sure the variety is available.

  • Taking a large pack without a storage plan

    If you want a single portion at a stop, you’ll need to portion it out from an opened pack; after that, follow the storage advice on the packaging.

    Choose individually wrapped portions if you don’t want to cut slices, or take a sealable container for a sliced loaf and follow the storage advice.

  • Skipping the ingredients in zero varieties

    Some varieties reviewed contain xylitol or maltitols and warn that excessive consumption may have a laxative effect. Products containing xylitol also need to be kept away from dogs.

    Check the ingredients and warnings for each product, and keep products containing xylitol out of pets’ reach.

  • Guessing the allergens from the product name

    Ingredients and potential allergens can vary between breakfast cakes and spiced cake bars. A familiar brand name is no substitute for checking the current packaging.

    Read the ingredients list and allergen information every time you buy, even if you’ve previously bought a different variety from the same brand.

Brands to consider

Peijnenburg

Peijnenburg offers breakfast cake in different pack formats, including sliced loaves and individually wrapped slices. This makes the choice between sharing at a stop and having pre-portioned slices particularly relevant.

  • Peijnenburg says its Naturel 10-pack contains ten individually wrapped 28 g slices.
  • Albert Heijn lists the Peijnenburg zero-cocoa variety as containing 1% cocoa powder and says it has been discontinued, so the name doesn’t confirm that a high-cocoa variety is available.

Albert Heijn

The AH zero spiced cake bar 5-pack is worth considering if individually wrapped portions for the journey matter more to you than cocoa.

  • Albert Heijn describes the bars as individually wrapped and handy for when you’re on the go.
  • These are spiced cake bars, not a confirmed dark cocoa breakfast cake. Check the ingredients and warnings on the packaging too.

Jumbo

The Jumbo varieties mentioned give you a starting point for comparing regular and wholemeal breakfast cake by nutritional information.

  • Jumbo lists its wholemeal breakfast cake as containing 8.2 g of fibre and 35.5 g of sugars per 100 g.
  • Jumbo lists its plain breakfast cake as containing 39.4 g of sugars per 100 g. These figures apply to these specific products, not every Jumbo breakfast cake.

A Joybuy product for the journey

This breakfast-cake-style snack fits the search for something to take on the go. If a high cocoa content is your main requirement, check the ingredients on the current packaging first.

Snelle Jelle Breakfast Cake Less Sugar-Free 250g

Snelle Jelle Breakfast Cake Less Sugar-Free 250g

A breakfast-cake-style option for anyone mainly looking for an easy-to-carry snack for a drive. The product name states 250 g; check the current packaging for portion sizes, ingredients and allergens. If you’re after a dark cocoa flavour, don’t rely on this product name alone.

View at Joybuy

Frequently asked questions

Does ‘cocoa breakfast cake’ mean it contains a lot of cocoa?

No, the product name alone doesn’t tell you how much cocoa has been added. Albert Heijn lists Peijnenburg sliced zero-cocoa breakfast cake as containing 1% cocoa powder; for another variety, check the percentage and ingredients list on the current packaging.

Which type of packaging works well on a drive?

Individually wrapped portions mean less cutting and sharing at a short stop. A sliced loaf or large pack can work too if you can portion it out at stops and seal the rest according to the storage advice.

Is breakfast cake with no added sugars automatically the right choice?

No, that claim alone doesn’t tell you which ingredients or sweeteners the product contains. Compare the nutritional information per 100 g and per portion, and read any warnings about excessive consumption.

What should I check if I have a food allergy?

Before buying, read the current ingredients list and allergen information for the exact variety you’re taking with you. Don’t rely on the brand name or information from a pack you bought previously.