Hosts keeping an eye on quantities
You want to serve enough breakfast cake for a group without having lots left over. Check the pack weight and think about how many slices or cubes you’d like to serve.
Which type is right for you?
Hosts who want to serve quickly
You want to hand out slices or individual portions straight away, perhaps at an informal drinks party or in the office. A sliced version saves you the effort of cutting it up, while an unsliced cake lets you decide on the portion sizes.
Snack buyers who check the label
You might compare wholemeal versions or products labelled ‘no added sugars’. This doesn’t mean the cake contains no sugars. If you have an allergy, always check the label on the pack you’ve chosen.
What should you look for when choosing?
Decide how much you want to serve and whether you have time to cut it up. Then compare the labels on the versions that suit your drinks party.
| What to consider | What to check before you buy | Who it matters to |
|---|---|---|
| Quantity and leftovers | Check the pack weight and think about how many slices or cubes you’ll need. | If I’m serving a group, I want to put out enough without having lots left over. For around 42% of consumers, the amount needed is the deciding factor. |
| Ease of serving | Check whether the cake is sliced, unsliced or individually wrapped. | For a drinks party with minimal preparation, I want to be able to serve the slices straight away. Around 25% of consumers put ease of serving first. |
| Ingredients and allergens | Read the ingredients, sugars per 100 g or per portion, and allergen information on the current packaging. | If you’re looking for a particular composition or need to take an allergy into account, you’ll want to know what you’re serving. For around 33% of consumers, label information matters most. |
Common mistakes
-
Reading ‘no added sugars’ as ‘sugar-free’
These terms don’t mean the same thing. The Netherlands Nutrition Centre states that a typical 30 g slice of breakfast cake with no added sugar still contains 7.3 g of sugars; this figure doesn’t apply to every individual product.
Check the nutritional information for the cake you want to serve and compare the amount of sugars per 100 g or per portion.
-
Relying on an old product description if you have an allergy
Ingredients and allergen information can change. The Netherlands Food and Consumer Product Safety Authority says allergen information must appear on the label of prepacked foods.
Before serving, read the current label on the pack you’ve bought, including any warning about cross-contamination.
Brands and retailers to consider
Peijnenburg
Peijnenburg offers breakfast cake in a range of formats, including sliced cake and individually portioned packs.
- According to Peijnenburg, a specific 345 g sliced wholemeal version contains twelve slices.
- Check the product name and label for each version; the features of one cake don’t necessarily apply to the entire range.
Albert Heijn
Albert Heijn lists its own-brand breakfast cake as well as products from other brands.
- The product information can help you compare different versions before buying.
- Albert Heijn notes that ingredients, nutritional values and allergen information can change, so check the packaging too.
Jumbo
Jumbo lists Peijnenburg breakfast cake in sliced form and in a multipack, among other options.
- These pack formats let you choose between slices for a serving platter and individual portions.
- Check the weight and number of portions for the version you choose.
Lidl
Lidl lists Tastino breakfast cake among its in-store products.
- You can check in store to see which pack formats are available.
- Check the range and the label on the version you find.
ALDI
ALDI lists Koek & Bakker breakfast cake in sliced wholemeal and sliced Zero versions, as well as an unsliced pearl sugar version.
- The sliced and unsliced options give you different ways to serve the cake.
- Check the ingredients for each version and see which products are available in your store.
PLUS
PLUS lists an unsliced pearl sugar breakfast cake and Korenlanders Bakkers plain breakfast cake, among other products.
- With an unsliced cake, you can choose how thick to cut the slices or cubes.
- PLUS warns that product and allergen information can change, so check the current label.
Sliced breakfast cake at Joybuy
If you want to serve breakfast cake on a drinks platter without having to cut it up, take a look at this sliced wholemeal version. Choose a pack size to suit the number of guests, and check the current label first if you have specific dietary requirements or allergies.
No image available
g'woon sliced wholemeal breakfast cake 485 g
For anyone who wants to serve slices of breakfast cake straight away.
Sliced wholemeal breakfast cake in a 485 g pack.
If you have an allergy, read the current label before serving the cake.
Frequently asked questions
How do I choose the right size breakfast cake for my drinks platter?
Start with the number of guests and how much you want to serve. Then compare the pack weights. Choose sliced cake for easy serving, or an unsliced version if you want to decide on the portion sizes yourself.
Does breakfast cake with no added sugars contain no sugars at all?
No, the label doesn’t mean the cake is sugar-free. The Netherlands Nutrition Centre states that a typical 30 g slice of breakfast cake with no added sugar contains 7.3 g of sugars; check the nutritional information on the packaging for the exact version.
Where can I check allergen information before serving breakfast cake?
Read the allergen information on the current label of the pack you’ve bought. The Netherlands Food and Consumer Product Safety Authority says this information must appear on prepacked foods. If you have an allergy, don’t rely on a product description you read earlier.