Who benefits from a smaller size?

Cyclists who want to take a single portion

An individually wrapped mini or bar is easy to take with you, without having to cut a large cake while you’re out. Do check how much each piece weighs, though: a smaller size doesn’t automatically mean the portion is right for your plans.

Cyclists comparing sugar per piece

If you often take breakfast cake as a snack, the nutritional information for the portion you eat is more useful than a claim on the front of the pack. Also compare the weight of each piece if the products differ in size.

Cyclists who need to avoid gluten

Regular individually portioned products and bars may contain rye and cereals containing gluten. Always check the allergen information for the specific product; its small size says nothing about whether it’s suitable for you.

What should you look for when choosing?

First decide whether you need an individually wrapped piece. Then compare products on the same portion basis: a mini, bar and slice may not weigh the same.

What to consider Check before buying Who it matters to
Taking it with you and portioning it Whether the pieces are individually wrapped and how many grams each piece weighs. I want to be able to grab a single piece on a bike ride without cutting a large cake. For around 50% of consumers, ease of carrying and portioning is the first thing they consider.
Sugars and carbohydrates The amount of carbohydrates, of which sugars, per 100 g and per portion actually eaten. If I use it regularly, I want to know how much sugar is in my own snack portion, regardless of what the front of the pack says. This comparison matters most to around 33% of consumers.
Gluten and allergens The ingredients and allergen information for the variant you choose, especially if you need to avoid rye or gluten. If I need to avoid gluten, I want to know first whether a product is suitable; size comes second. For around 17% of consumers, this check is the top priority.

Common mistakes

  • Assuming ‘mini’ means a set amount of carbohydrates

    Minis, bars and slices can all weigh different amounts. Voedingscentrum gives an average of 20,8 g of carbohydrates and 11,2 g of sugars for a regular 30 g slice of breakfast cake; those figures don’t automatically apply to a mini.

    Use the weight and nutritional information for the piece you’ll actually take with you. Check the weight per piece on the pack, or weigh one at home if it isn’t listed.

  • Thinking a sugar claim answers every nutrition question

    The words ‘less sugar’ don’t tell you on their own how many carbohydrates or how much sugar your portion contains. Brands may also use different portion sizes.

    Compare carbohydrates, of which sugars, and fibre for the same amount of product, then check the figures for the piece you’ll take with you.

  • Skipping allergen checks because it’s only a small piece

    The size of a breakfast cake doesn’t change its ingredients. PLUS product information lists rye and cereals containing gluten for Peijnenburg Naturel Portieverpakking and Original bars.

    Read the allergen information on the current packaging for the variant you choose. If you need to avoid gluten, look for an explicit gluten-free label.

  • Assuming every breakfast cake contains baker’s salt

    You can’t tell from the product name ‘breakfast cake’ which type of salt has been used in a particular cake.

    If the type of salt used matters to your choice, check the ingredients for the specific product rather than making assumptions based on the product category.

Comparing brands and product types

The brands mentioned offer breakfast cake in different formats. Compare the specific variant, not just the brand name.

Peijnenburg

Peijnenburg offers Naturel in a 10-pack, Original in five individually wrapped bars, and Noten Mini’s.

  • For the Naturel portion packs and Original bars, you can compare the nutritional and allergen information.
  • The regular portion products mentioned list rye and cereals containing gluten. The separately listed gluten-free breakfast cake is unsliced, not the same as an individually portioned mini.

Goud Gebakken

ALDI lists Goud Gebakken Koekhappers as six individually wrapped pieces.

  • The individual wrappers are useful if you want to take a single piece without cutting it.
  • Check the weight per piece, nutritional information and ingredients on the pack before comparing the Koekhappers with other portions.

Jumbo

Jumbo lists Mini’s Ontbijtkoek in a pack of 22 and Ontbijtkoek Minder Suiker in a pack of six.

  • You can choose between a mini size and another multi-piece pack.
  • Don’t assume both variants have the same weight per piece or nutritional values; check the current packaging.

Koek & Bakker

ALDI lists Koek & Bakker Gesneden Ontbijtkoek Zero as a pre-sliced 485 g cake.

  • The cake is pre-sliced, so you can choose a slice at home.
  • This isn’t an individually wrapped mini. Compare the nutritional information per slice and wrap any piece you take with you yourself.

Breakfast cake bars at Joybuy

If you want to take a breakfast cake bar with you, this is one product to assess for portion size and nutritional information. Compare the figures per bar on the packaging with those for the minis and slices you’re considering.

Snelle Jelle Breakfast Cake Less Sugar-Free 250g

Snelle Jelle Breakfast Cake Less Sugar-Free 250g

An option to consider if you want to take a bar with you. The pack is labelled 250g; check the weight, carbohydrates, sugars and allergens per bar separately before deciding on a portion. Don’t assume that ‘Less Sugar-Free’ means the bar is low in carbohydrates.

View at Joybuy

Frequently asked questions

How do I compare a mini breakfast cake with a regular slice?

First compare the weight, then the nutritional information for the piece you’ll actually eat. Voedingscentrum gives an average of 20,8 g of carbohydrates and 11,2 g of sugars for a regular 30 g slice of breakfast cake; a mini of a different weight won’t automatically have the same values.

Does ‘less sugar’ mean breakfast cake is low in carbohydrates?

No, that claim doesn’t tell you how many carbohydrates a portion contains. Voedingscentrum gives an average of 7,3 g of sugars per 30 g slice of lower-sugar breakfast cake; for a specific product, also check the carbohydrates and portion weight on the label.

Is a regular mini breakfast cake suitable if I need to avoid gluten?

Don’t assume it is: regular portion products may contain rye and cereals containing gluten. PLUS lists these allergens for Peijnenburg Naturel Portieverpakking and Original bars. Check the current packaging and, if you need to avoid gluten, choose a product with an explicit gluten-free label; the Peijnenburg gluten-free variant mentioned is unsliced.

Can I assume breakfast cake contains iodine from baker’s salt?

No, the product category doesn’t tell you which type of salt has been used in a particular breakfast cake. Check the product’s ingredients if the type of salt used matters to your choice.

How should I take a piece of breakfast cake I’ve cut myself?

Pack the piece in a securely sealed bag or container. Also follow the storage and use-by information on the breakfast cake packaging.