What should you look for when buying?
First decide how you’ll serve the breakfast cake and how many portions you need. Then compare the nutrition information and make sure guests know how to get allergen information before serving.
| What to consider |
What to check when buying |
Who it matters to |
| Quick service |
Check the number of slices, portion weight and dimensions of the product you’ve chosen. For example, Jumbo lists 18 slices for Peijnenburg plain 550 g; don’t assume the same number applies to other packs. |
When the break is short, I want to have the slices ready without cutting them while serving. Around 31% of consumers put quick service first. |
| Fibre and sugar |
Compare fibre and sugar separately, per 100 g and, where possible, per portion. For varieties with sweeteners, check the ingredients and warnings as well. |
When guests have different dietary preferences, I don’t want to rely on a label such as ‘wholemeal’ or ‘zero’ alone. Around 25% of consumers give nutritional profile the highest priority. |
| Allergen information |
Use the current pack to check the allergens and any warnings about possible cross-contamination. If you’re serving the cake unwrapped, make it clear where guests can find information before choosing. |
When breakfast cake is served unwrapped on a platter, I want to be able to tell guests which allergens it contains before they choose. For around 25% of consumers, this information is the top priority. |
| Portions and leftovers |
Compare an opened multipack with individually wrapped portions, based on the expected number of guests. Check how to store an opened pack. |
If attendance is uncertain, I don’t want to put out more slices than necessary, but I still want to serve guests easily, one at a time. Portion control and leftovers are the main concern for around 19% of consumers. |
Breakfast cake for buffets and individual servings
For a buffet, this selection includes sliced breakfast cake; for individual servings, it includes a product in separate packs. Before ordering based on the expected number of guests, check the number and size of the slices in the sliced variety.
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Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g
The individually wrapped bars are suited to serving guests one at a time, but they aren’t sliced portions for a buffet platter.
The product name doesn’t confirm that this breakfast cake is sugar-free. If you’re looking for a lower-sugar option, check the nutrition information on the current pack, and read the ingredients and allergen information before serving.
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g'woon Breakfast Cake Sliced, 485 g
This sliced breakfast cake is a good fit for a buffet where you want to have the slices ready without cutting them on the spot.
The pack contains 485 g. Check the number and size of the slices when planning portions, and refer to the current pack for nutrition information, allergens and storage advice.
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Frequently asked questions
Do I need to provide allergen information for breakfast cake on a conference buffet?
Yes. If you serve breakfast cake unwrapped, guests must be able to get information about the allergens it contains before they choose. The Netherlands Food and Consumer Product Safety Authority explains this requirement for unpackaged foods. For cereals containing gluten, you must also specify the type of cereal. Keep the details from the current pack available alongside the food.
Is wholemeal breakfast cake automatically low in sugar?
No. ‘Wholemeal’ on its own doesn’t tell you how much sugar a breakfast cake contains. For the sliced wholemeal variety reviewed, Albert Heijn lists 5.7 g of fibre and 34 g of sugar per 100 g. Compare the two values separately if they matter for your order.
What should I consider when putting zero breakfast cake on a self-service buffet?
Check the ingredients, portion size and warnings for the zero variety you’ve chosen. The Albert Heijn and Jumbo varieties reviewed contain sweeteners or polyols and carry a warning about a laxative effect if consumed in excess. ‘Zero’ doesn’t mean unlimited self-service is suitable for every guest.
How should I store sliced breakfast cake once it’s opened?
Follow the storage instructions on the pack of the product you’ve chosen. For the sliced Peijnenburg variety reviewed, the advice is to store it in a cool, dark, dry place and, once opened, keep it in a tightly sealed tin to help the cake stay moist.