Who is this choice for?

Caterers serving buffets quickly

When there’s only a short break for coffee, you’ll want to have the slices ready without having to cut them on the spot. The number of slices per pack and the storage instructions will help you plan how to serve them.

Organisers catering for dietary preferences

If guests ask for wholemeal breakfast cake or less sugar, compare the individual varieties. Check the ingredients, allergens and any sweetener warnings, too.

Caterers serving individual portions

Individual packs make it easy to hand out one portion per guest and reduce handling from an opened multipack. The trade-off is more packaging per portion.

What should you look for when buying?

First decide how you’ll serve the breakfast cake and how many portions you need. Then compare the nutrition information and make sure guests know how to get allergen information before serving.

What to consider What to check when buying Who it matters to
Quick service Check the number of slices, portion weight and dimensions of the product you’ve chosen. For example, Jumbo lists 18 slices for Peijnenburg plain 550 g; don’t assume the same number applies to other packs. When the break is short, I want to have the slices ready without cutting them while serving. Around 31% of consumers put quick service first.
Fibre and sugar Compare fibre and sugar separately, per 100 g and, where possible, per portion. For varieties with sweeteners, check the ingredients and warnings as well. When guests have different dietary preferences, I don’t want to rely on a label such as ‘wholemeal’ or ‘zero’ alone. Around 25% of consumers give nutritional profile the highest priority.
Allergen information Use the current pack to check the allergens and any warnings about possible cross-contamination. If you’re serving the cake unwrapped, make it clear where guests can find information before choosing. When breakfast cake is served unwrapped on a platter, I want to be able to tell guests which allergens it contains before they choose. For around 25% of consumers, this information is the top priority.
Portions and leftovers Compare an opened multipack with individually wrapped portions, based on the expected number of guests. Check how to store an opened pack. If attendance is uncertain, I don’t want to put out more slices than necessary, but I still want to serve guests easily, one at a time. Portion control and leftovers are the main concern for around 19% of consumers.

Common mistakes

  • Assuming ‘sliced’ means a standard medium slice size

    Pack weight, number of slices and portion weight vary between products. If you order based on weight alone, you may end up with a different amount than your serving plan calls for.

    Check the number of slices and, if needed, their dimensions for the product you’ve chosen. Alternatively, assess a sample pack before finalising your portions.

  • Treating wholemeal and reduced-sugar as the same thing

    A wholemeal variety won’t necessarily meet a request for less sugar. Zero varieties may also contain polyols and carry a warning about excessive consumption.

    Read the nutrition information and ingredients per 100 g and per portion. Choose a variety that meets the specific dietary requirement rather than relying on its name alone.

  • Leaving the allergen information on the outer packaging

    If unwrapped breakfast cake is served on a platter, guests must still be able to access the information when they can’t see the pack. The Netherlands Food and Consumer Product Safety Authority explains the allergen information requirements for unpackaged foods.

    Keep the details from the current pack available by the serving platter, or make sure staff can tell guests directly before they choose. For cereals containing gluten, specify which cereal it is.

Brands and product ranges to consider

Peijnenburg

Includes sliced plain breakfast cake and a plain variety in individual portions.

  • Jumbo lists 18 slices for the 550 g pack of sliced plain cake; PLUS lists a pack of 10 individual portions.
  • The plain and individual-portion varieties described contain rye and gluten. Check the allergens on the variety you’ll actually be serving.

Albert Heijn

Sliced own-brand breakfast cake, including plain, wholemeal and zero varieties.

  • According to Albert Heijn, the wholemeal variety reviewed contains 41% wholemeal rye flour and 5.7 g of fibre per 100 g.
  • The zero variety contains xylitol and carries a warning about a laxative effect if consumed in excess.

Jumbo

Sliced own-brand breakfast cake, including a 475 g zero variety.

  • For the zero variety reviewed, Jumbo lists 5.8 g of sugar and 17.4 g of fibre per 100 g.
  • This variety contains maltitol and gluten-containing rye and wheat. Jumbo warns that excessive consumption may have a laxative effect.

Koek & Bakker

ALDI lists sliced zero and wholemeal breakfast cake under this own brand, both in 485 g packs.

  • ALDI describes both varieties reviewed as pre-sliced.
  • Before ordering for catering, check the ingredients, nutrition information and allergens on the current pack.

Lidl

Lidl lists a 485 g pack of sliced plain breakfast cake as a shop product.

  • The product description specifies both that it is sliced and the pack weight.
  • Before choosing this variety for guests, check the ingredients, nutritional values and allergens on the current pack.

Breakfast cake for buffets and individual servings

For a buffet, this selection includes sliced breakfast cake; for individual servings, it includes a product in separate packs. Before ordering based on the expected number of guests, check the number and size of the slices in the sliced variety.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

The individually wrapped bars are suited to serving guests one at a time, but they aren’t sliced portions for a buffet platter.

The product name doesn’t confirm that this breakfast cake is sugar-free. If you’re looking for a lower-sugar option, check the nutrition information on the current pack, and read the ingredients and allergen information before serving.

View on Joybuy
g'woon Breakfast Cake Sliced, 485 g

g'woon Breakfast Cake Sliced, 485 g

This sliced breakfast cake is a good fit for a buffet where you want to have the slices ready without cutting them on the spot.

The pack contains 485 g. Check the number and size of the slices when planning portions, and refer to the current pack for nutrition information, allergens and storage advice.

View on Joybuy

Frequently asked questions

Do I need to provide allergen information for breakfast cake on a conference buffet?

Yes. If you serve breakfast cake unwrapped, guests must be able to get information about the allergens it contains before they choose. The Netherlands Food and Consumer Product Safety Authority explains this requirement for unpackaged foods. For cereals containing gluten, you must also specify the type of cereal. Keep the details from the current pack available alongside the food.

Is wholemeal breakfast cake automatically low in sugar?

No. ‘Wholemeal’ on its own doesn’t tell you how much sugar a breakfast cake contains. For the sliced wholemeal variety reviewed, Albert Heijn lists 5.7 g of fibre and 34 g of sugar per 100 g. Compare the two values separately if they matter for your order.

What should I consider when putting zero breakfast cake on a self-service buffet?

Check the ingredients, portion size and warnings for the zero variety you’ve chosen. The Albert Heijn and Jumbo varieties reviewed contain sweeteners or polyols and carry a warning about a laxative effect if consumed in excess. ‘Zero’ doesn’t mean unlimited self-service is suitable for every guest.

How should I store sliced breakfast cake once it’s opened?

Follow the storage instructions on the pack of the product you’ve chosen. For the sliced Peijnenburg variety reviewed, the advice is to store it in a cool, dark, dry place and, once opened, keep it in a tightly sealed tin to help the cake stay moist.