Who is sliced breakfast cake handy for?

Weekend breakfast hosts who want to serve quickly

You want to put pre-sliced portions on the table and need a pack with enough in it for your planned breakfasts.

Shoppers comparing fibre content

You’re choosing between plain and wholemeal and checking the fibre per 100 g and per slice, rather than relying on the variety name alone.

Shoppers looking to avoid added sugars

You’re looking for a variety with no added sugars and want to know which sweeteners and allergens are listed on the packaging.

What should you look for when choosing?

When comparing sliced breakfast cake, check the nutritional information for the variety you’re considering, then see how many slices the pack contains for your weekend breakfast.

What to consider What to check before buying Who it matters to
Fibre and wholemeal Compare fibre per 100 g and per slice; check which wholemeal flour is listed in the ingredients. If I’m comparing plain and wholemeal varieties for the same breakfast, I want to know how much fibre is in the slice I choose. Fibre is a priority for around 40% of consumers when making this choice.
Sugars and sweeteners Compare sugars per 100 g and check the ingredients list for sweeteners. When choosing a variety with no added sugars, I want to understand what it contains, not just what the front of the pack says. Sugar is the top priority for around 40% of consumers.
Number of slices and pack size Check the number of slices and the pack weight. If we’re having breakfast from the same pack more than once over the weekend, I want to know whether it contains enough pre-sliced portions. Pack size matters most to around 20% of consumers.

Common mistakes when choosing

  • Assuming wholemeal also means less sugar

    Peijnenburg lists 39 g of sugars per 100 g for its Sliced Wholemeal variety and 38 g per 100 g for Plain Sliced. So the wholemeal label doesn’t tell you how much sugar these varieties contain.

    Compare fibre and sugars separately in the nutritional information table on the packaging.

  • Relying only on ‘no added sugars’

    Peijnenburg lists xylitol as a sweetener in its Sliced Plain No Added Sugars variety. The wording on the front doesn’t tell you everything about what’s inside.

    Also read the ingredients list and any warnings on the pack you choose.

  • Choosing a large pack without checking the label

    The weight doesn’t tell you how many slices you’ll get, or which ingredients and allergens are listed for the variety you’ve chosen.

    Check the number of slices and read the ingredients and allergen information before buying.

Brands to compare

Peijnenburg

Peijnenburg offers sliced plain, wholemeal and no added sugars varieties, including 345 g packs with 12 slices and 265 g packs with 9 slices.

  • The product information lists the ingredients and nutritional values for each variety, so you can compare them individually.
  • The ingredients vary: Sliced Wholemeal lists more fibre than Plain Sliced, while the no added sugars variety contains xylitol.

PLUS

PLUS offers a 485 g pack of sliced plain breakfast cake, making it an option to compare if you’re looking for a larger pack.

  • For this plain variety, PLUS lists the ingredients, nutritional values and allergen information.
  • The information for this variety lists rye and says it may contain wheat, barley and oats; check the label on the pack you choose.

Koek & Bakker

According to ALDI, Koek & Bakker offers sliced Zero and wholemeal breakfast cake in 485 g packs.

  • The varieties mentioned are pre-sliced and have the same stated pack weight.
  • If you’re choosing based on sugars, fibre or allergens, compare the nutritional information and ingredients on the packaging for the variety in question.

Breakfast cake on Joybuy

Related products coming soon.

Questions about sliced breakfast cake

Does wholemeal sliced breakfast cake automatically contain less sugar?

No: according to Peijnenburg’s product information, Sliced Wholemeal lists 39 g of sugars per 100 g, while Plain Sliced lists 38 g per 100 g. So compare fibre and sugars separately for the variety you want to buy.

Where should I look for allergen information on the packaging?

Read the ingredients and allergen information on the exact pack you choose. For its sliced plain variety, PLUS lists rye and says it may contain wheat, barley and oats.

Does ‘no added sugars’ also mean no sweeteners?

No: Peijnenburg lists xylitol as a sweetener in its Sliced Plain No Added Sugars variety. As well as checking the nutritional information table, read the ingredients list for the variety you choose.

How can I check whether breakfast cake contains iodised baker’s salt?

Check the ingredients list for the breakfast cake you choose to see how the salt used is described. Don’t assume it contains iodised baker’s salt just because of the product category.