Camper with limited kitchen space
You want to take or share breakfast cake without having to cut a whole loaf while you’re there. An individually wrapped portion or a pack of sliced cake can be a practical choice.
Who is this for?
Shopper who compares labels
You want to check the sugars, fibre, ingredients and allergens in your chosen breakfast cake before setting off. This is particularly important if you need to avoid a certain ingredient.
Camper packing for a group
You’re looking for enough slices for several people and want to know how to store an opened pack. Pack size and storage instructions are important factors.
What should you look for when choosing?
First decide whether you need individual portions or a pack for several occasions, then compare the labels of the varieties that suit your needs. If you’re also taking a box of chocolates as a gift, consider it as a separate purchase rather than as a type of breakfast cake.
| What to consider | What to check when buying | Who is this most important for? |
|---|---|---|
| Taking it with you and sharing it | Check whether the cake is individually wrapped, sliced or unsliced. Also read the storage instructions for after opening. | If I want to take a single slice with me, I don’t want to have to cut or open a whole loaf each time. Portion convenience is the top priority for around 42% of these consumers. |
| Ingredients and nutritional information | Compare sugars and fibre per 100 g or per portion, and read the ingredients and allergen information. | Anyone looking for a particular sugar claim or needing to avoid certain ingredients will want to check the label of the exact variety. For around 33% of these consumers, checking the label is the main priority. |
| Supplies for several people | Compare the amount of cake and the number of portions you can use. Check how to store the pack after opening. | When packing for a group, I want to bring enough slices without an opened pack becoming awkward to store. Around 25% of these consumers pay most attention to having enough for the group. |
Common mistakes
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Assuming all breakfast cake comes in portions
An individually wrapped slice, a pack of sliced cake and an unsliced loaf each call for a different way of taking and sharing them at the campsite.
Check the packaging before you pack, and think about what you’ll need to store an opened pack according to the label.
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Taking a sugar claim as a complete guide to nutrition
A claim like this doesn’t tell you everything about the nutritional value of a breakfast cake. The Netherlands Nutrition Centre also shows that sugar levels in products with no added sugar can vary by brand.
Compare the sugars, fibre, ingredients and any sweeteners listed on the packaging of the variety you choose.
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Assuming allergens based on the product type or brand
The Peijnenburg Naturel portion pack described by PLUS contains rye flour and warns that it may contain traces of hazelnuts, almonds and other cereals containing gluten. That label doesn’t automatically apply to other varieties.
If you need to avoid certain ingredients, always check the allergen information on the current packaging of the specific product.
Brands and shops to consider
Peijnenburg
Peijnenburg sells breakfast cake in different types of packaging, including the Naturel 10-pack with individually wrapped slices.
- According to Peijnenburg, the 10-pack contains ten 28 g slices, so you can take one slice with you.
- Check the ingredients and allergens for each variety. PLUS’s information about the Naturel portion pack lists rye flour and possible traces of nuts and other cereals containing gluten.
Albert Heijn
Albert Heijn’s breakfast cake range includes sliced own-brand varieties.
- Sliced varieties are worth considering if you don’t want to cut a whole loaf at the campsite.
- Check the packaging and nutritional information for the product you choose; a range listing doesn’t tell you what’s on every pack.
Jumbo
Jumbo offers breakfast cake in different varieties, including a 550 g pack of Naturel.
- A larger pack is worth considering when several people will be sharing the same supplies.
- For the variety you choose, check whether the cake is sliced and what the storage instructions say for after opening.
Koek & Bakker
ALDI describes Koek & Bakker Zero breakfast cake as pre-sliced.
- Pre-sliced portions can be handy if you don’t want to use a knife.
- Consider any sugar claims alongside the nutritional information and ingredients on the pack.
PLUS
PLUS lists both a Peijnenburg portion pack and sliced own-brand breakfast cake.
- The product information gives you a way to compare the packaging, ingredients and nutritional values of individual varieties.
- PLUS says that product information can change, so check the label on the pack you’re actually taking with you.
Breakfast cake for your camping supplies at Joybuy
These two breakfast cakes suit different ways of packing: one for taking a portion with you on the go, and one sliced pack for several portions. Check the current packaging for both, particularly if sugars, ingredients or allergens will influence your choice.
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Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g
Worth considering if you want to take a portion of breakfast cake with you on the go. The pack contains 250 g.
Don’t take the variety name as proof that the cake is sugar-free: check the sugars in the nutritional information. If you need to avoid certain ingredients, also check the current allergen label, including the information about rye and gluten.
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g'woon wholemeal breakfast cake, sliced, 485 g
This 485 g pack of sliced cake is a good fit if you want to use several slices from one pack at the campsite. After opening, close the pack as instructed on the packaging.
Carefully check the current ingredients and allergen information if you need to avoid rye or gluten. Don’t rely on a general allergen statement for this variety without checking it against the label.
Frequently asked questions
Which breakfast cake should I take if I don’t want to use a knife?
Look for individually wrapped slices or a pre-sliced variety. Peijnenburg says its Naturel 10-pack contains ten individually wrapped slices, while ALDI describes the Koek & Bakker Zero variety as pre-sliced. Check the packaging of the pack you choose.
Does breakfast cake need to be kept in the fridge at the campsite?
Follow the storage instructions for the specific breakfast cake, including what to do after opening. The Netherlands Nutrition Centre recommends choosing products with a longer shelf life for camping; this doesn’t replace the instructions on the pack.
Can breakfast cake with no added sugars replace a full breakfast?
A claim about added sugars doesn’t, on its own, tell you how a product fits into your whole meal. Compare the nutritional information and ingredients for the exact variety; according to the Netherlands Nutrition Centre, sugar levels can vary by brand.
How can I check whether my breakfast cake contains baker’s salt?
Read the ingredients list on the packaging of the breakfast cake you’re buying. Don’t rely on the product category alone: a general statement about baker’s salt won’t tell you which ingredients were used in your variety.