Which option is right for you?

Campers who prioritise ingredients

Compare the wholemeal content, fibre and sugars. If you’re considering a variety with no added sugars, check the sweeteners and allergens too.

Families who want to share while travelling

Look at the number of portions, the size of each portion and the packaging. A loaf for everyone to share calls for something different from individually wrapped slices you can take with you.

Campers catering for fussy eaters

Compare the ingredients in different recipes rather than relying on the word ‘wholemeal’ alone. You can’t tell from an ingredients list whether someone will enjoy the taste of a particular breakfast cake.

What should you look for when choosing?

First, decide whether ingredients, easy sharing or the recipe matters most for your trip. Then compare nutritional values using the same basis, such as per 100 g.

What to consider What to check before buying Who it matters to
Wholemeal content, fibre and sugars Check the wholemeal content in the ingredients and compare fibre and sugars per 100 g. For your own portion, check the values per slice too. If ingredients are my priority, I want to know what ‘wholemeal’ means for this cake and how the nutritional values compare. Around 40% of consumers give this need the highest priority.
Portions and storage Count the portions, check whether they’re individually wrapped, and follow the storage advice for heat and moisture. When I’m on the go, I want to be able to share breakfast cake without opening a large pack each time. Convenience comes first for around 30% of consumers.
Recipe and allergens Read the current ingredients list, including details of rye, gluten, any sweeteners and ‘may contain’ statements. If I’m choosing for a fussy eater or someone avoiding certain ingredients, I want to know what recipe I’m taking with me. This is the most important consideration for around 30% of consumers.

Pitfalls when buying and packing

  • Assuming ‘wholemeal’ means ‘100% wholemeal’

    The description alone doesn’t tell you how much wholemeal flour the recipe contains. Peijnenburg labels one variety as 100% wholemeal; Albert Heijn and PLUS state that their listed wholemeal breakfast cakes contain 41% wholemeal rye flour.

    Compare the exact product’s ingredients, fibre and sugars per 100 g before choosing a pack.

  • Looking only at the pack size

    A large, pre-sliced cake and individual portions call for different ways of packing and opening your supplies. PLUS and Jumbo also give storage advice for their listed products, including keeping them dry and protecting them from heat or moisture.

    Choose a format that works for your trip and follow the storage advice on the packaging.

  • Overlooking sweeteners

    The listed Peijnenburg variety with no added sugars contains xylitol. The product information warns that excessive consumption may have a laxative effect and that the product is not suitable for animals.

    Check the ingredients if you want to avoid sweeteners, and keep this variety out of reach of pets.

  • Skipping the allergen statement

    The listed wholemeal varieties from Peijnenburg, Albert Heijn, PLUS and Jumbo state that they contain rye and gluten; some products may also contain other cereals.

    If you have an allergy or need to avoid certain ingredients, check the allergen statement on the pack you’re actually taking with you.

Brands and supermarket ranges at a glance

Peijnenburg

Peijnenburg offers a pre-sliced breakfast cake labelled as 100% wholemeal with no added sugars, as well as individually wrapped slices in another variety.

  • For the listed pre-sliced wholemeal variety, Peijnenburg states that it contains 17 g of fibre and 4.9 g of sugars per 100 g.
  • This variety contains xylitol, rye and gluten; according to the product information, excessive consumption may have a laxative effect.

Albert Heijn

The listed own-brand product is pre-sliced wholemeal breakfast cake in a 485 g pack.

  • Albert Heijn states that it contains 41% wholemeal rye flour and 5.7 g of fibre per 100 g.
  • The product contains 34 g of sugars per 100 g and includes rye and gluten. Check the current packaging for any other allergen statements.

Jumbo

Jumbo lists both a 280 g wholemeal breakfast cake and a pack of six wholemeal breakfast cake bars.

  • For the six-pack, Jumbo states that it contains 8.3 g of fibre, 35.4 g of sugars and 0.36 g of salt per 100 g.
  • Jumbo advises storing this pack in a cool, dry place, protected from moisture and heat. Check the allergens for the variety you choose too.

PLUS

The listed PLUS product is a 485 g pre-sliced wholemeal breakfast cake.

  • PLUS states that it contains 41% wholemeal rye flour and 5.7 g of fibre per 100 g.
  • The label states that it contains 34.1 g of sugars per 100 g, as well as rye and gluten. PLUS advises storing it in a dry, dark place.

Koek & Bakker (ALDI)

ALDI describes a 485 g pack of pre-sliced wholemeal breakfast cake from Koek & Bakker.

  • The pre-sliced format could suit a shared supply for the campsite.
  • Check the packaging for ingredients, nutritional information and allergens before comparing this variety with another.

Lidl

Lidl lists a 485 g pre-sliced wholemeal breakfast cake as a supermarket product, without naming a brand.

  • The pre-sliced format is an option if you don’t want to take a whole cake with you.
  • Check the packaging for the ingredients, nutritional information and allergens of the product you choose.

Breakfast cake on Joybuy

These products suit two practical choices for camping: a larger pre-sliced cake or breakfast cake to take along in portions. Compare the recipe and label for each product individually.

g'woon sliced wholemeal breakfast cake, 485 g

g'woon sliced wholemeal breakfast cake, 485 g

A pre-sliced cake for anyone who wants to take a larger supply and hand out slices as needed.

Before comparing fibre and sugars, check the unit shown on the packaging. If you have an allergy, read the current ingredients and allergen information too.

View on Joybuy
Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Worth considering if you want to take or share breakfast cake in individual portions while travelling.

Check the number of portions on the packaging. To compare sugars and fibre, look at the nutritional information per 100 g and per portion. If you have an allergy, check the current allergen information too.

View on Joybuy

Frequently asked questions

Does ‘wholemeal’ always mean 100% wholemeal for breakfast cake?

No. Check the wholemeal content in the ingredients for the exact variety. Peijnenburg labels the listed variety as 100% wholemeal, while Albert Heijn and PLUS state that their listed products contain 41% wholemeal rye flour.

Can breakfast cake with no added sugars contain sweeteners?

Yes, the listed Peijnenburg variety contains xylitol. According to the product information, excessive consumption may have a laxative effect, and the product isn’t suitable for animals. So check the ingredients if this is relevant to your choice.

How should I store breakfast cake while camping?

Follow the storage advice on the pack you choose, and protect the cake from moisture and heat where indicated. For the listed six-pack, Jumbo advises storing it in a cool, dry place at a temperature below 25 °C. Seal opened packaging securely.

What should I check if I need to avoid rye or gluten?

Read the current allergen statement for the exact breakfast cake before taking it with you. The listed wholemeal varieties from Peijnenburg, Albert Heijn, PLUS and Jumbo state that they contain rye and gluten. Check for any ‘may contain’ statements too.

Can I tell from the product name whether breakfast cake contains iodine?

No, the product name doesn’t tell you whether baker’s salt was used in its preparation. Check the ingredients list for the breakfast cake you choose, and ask the manufacturer for clarification if you need to know for certain.